Our Business: Retail, Commercial, Wholesale

€3.3 billion annual turnover

150,000 Fuel Card Customers

250,000 Home Heat Customers

5 million Coffees sold annually

5 million Newspapers sold annually

1700 employees

50% of Ireland’s petrol,

diesel, aviation fuel

& oil imports

3 billion Litres sold annually

No.1 Retail

Forecourt Position

336 stations and growing

100% IRISH

OWNED

About Topaz

Integration across

different businesses

Linking all Topaz customers

Retail, Fuel Card, Home Heat

IT systems across the business

Low margin environment

The loyalty challenge

1.5m transactions per week but who are our customers?

Huge brand presence but no direct communication to customers.

Differentiation Strategy - to keep customers coming back

Opportunity to cross sell and introduce new revenue opportunity

Why loyalty?

“Be quick, simple and fun”

“Rewards must be of value to ME”

“ I’d like a digital game tag ”

“I want to be distracted from the doom & gloom”

We listened, listened, listened…

‘We could have created a boring loyalty

programme, but a loyalty game

…that’s better!’

1 Litre Fuel

= 1 Point

Earning Points

Three Kinds of Rewards

Integrated multi-channel comms

Direct Mail to Existing Customer

Base

Using our Network for effective aligned

communication

On-going Staff Training

Richard Smith,

Drogheda wins a

VIP trip to the

Maldives

John Corrigan,

Navan wins a VIP

trip to Monaco

Winning!

Continue to grow the Relationship with Customer

Greater use of mobile marketing to communicate

Maximize new technology

A look to the future…

Staff Engagement

Relevant Core Rewards

Customer participation

Key learning's