Download - Topic 3 - Capturing COnsumer Insights.pdf
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Najapahc Ocrf ^ejufsTrcnfsscr Nfjapf I. bf Jfch, Kr.
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Jfvfjs cn Najapahc _coaej Ahtfreotach
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TegagaseieBFFTF_R JF^FJ CN AH^CJ^FIFHR \ARM
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HERVPEJFH^APCHIFHRRmfbftfracretachcntmffhvarchifhtaseiekcrljc ejochofrh.
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Ctmfrassufs;
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\my smcujb iergftfrs pey ettfhtach tc
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Cppcrtuhatafs
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(nrciIergftahl;EhAhtrcbuotach(EhEsaehTfrspfotavf)`yEristrchl,Gctjfrehbbe_ajve;Re`jf?.5)
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_tfp 5; Bfnahf tmf Trc`jfi, tmf BfoasachEjtfrhetavfs, ehb tmf Pfsferom C`kfotavfs
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ehb-fnnfot rfjetachsmap.
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_tfp 0; Bfvfjcp tmf Pfsferom Tjehu_fochbery beteuBete tmet wes ocjjfotfb ncr ehctmfr
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Pfsferom
Epprceomfs
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_tfp 0; Bfvfjcp tmf Pfsferom Tjeh_VP^FQ PF_FEPOMuOcipehafs uhbfrtegf survfys tc jferh e`cut
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setasneotach, ehb tc ifesurf tmfsf ielhatubfsah tmf lfhfrej pcpujetach.
Pfsferom
Epprceomfs
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_tfp 0; Bfvfjcp tmf Pfsferom Tjeh@FME^ACPEJ BEREuOustcifrs jfevf treofs cn tmfar puromesahl `fmevacr
ah stcrf soehhahl bete, oetejcl puromesfs, ehb
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tc iergftahl rfsferomfrs.
Pfsferom
Epprceomfs
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rfjetachsmaps `y fjaiahetahl ocipftahl fxpjehetachs cn tmf c`sfrvfb
nahbahls.
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uOmfogahl wmftmfr c`sfrvfb rfspchsf bannfrfhofs erf stetastaoejjysalhanaoeht
Pfsferom
Epprceomfs
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_tfp 0; Bfvfjcp tmf Pfsferom Tjehu
Iergftahl rfsferomfrs mevf e omcaof cn tmrffieah rfsferom ahstruifhts ah ocjjfotahl
praiery bete;
uqufstachhearfs,
uquejatetavf ifesurfs, ehbuifomehaoej bfvaofs.
Pfsferom
Ahstruifht
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_tfp 0; Bfvfjcp tmf Pfsferom TjehuUVF_RACHHEAPF_uE qufstachhearf ochsasts cn e sft cn qufstachs prfsfhtfb tc
rfspchbfhts.
u@foeusf cn ats njfxa`ajaty, tmf qufstachhearf as `y ner tmf icst ociichahstruifht usfb tc ocjjfot praiery bete.
uUufstachhearfs hffb tc `f oerfnujjy bfvfjcpfb, tfstfb, ehb bf`ullfb`fncrf `fahl ebiahastfrfb.
uRmf rfsferomfr oerfnujjy omccsfs tmf qufstachs, wcrbahl, ehb sfqufhof.uRmf ncri cn tmf qufstach oeh ahnjufhof tmf rfspchsf.uIergftahl rfsferomfrs usfb `ctm ojcsfb-fhb ehb cpfh-fhb qufstachs.
Pfsferom
Ahstruifht
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_tfp 0; Bfvfjcp tmf Pfsferom TjehuUVEJARERA^F PF_FEPOMu_cif iergftfrs prfnfr icrf quejatetavf iftmcbs ncr
leulahl ochsuifr cpahachs `foeusf ochsuifr eotachs
bc hct ejweys ietom tmfar ehswfrs tc survfy qufstachs.
uUuejatetavf rfsferom tfomhaqufs erf rfjetavfjyuhstruoturfbifesurfifht epprceomfs tmet pfriat erehlf cn pcssa`jf rfspchsfs.
Pfsferom
Ahstruifht
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_tfp 0; Bfvfjcp tmf Pfsferom TjehuUVEJARERA^F PF_FEPOMuUuejatetavf rfsferom tfomhaqufs erf e orfetavf ifehs cn
esofrteahahl ochsuifr pfrofptachs tmet iey ctmfrwasf
`f bannaoujt tc uhocvfr.
u@foeusf cn tmf nrffbci enncrbfb `ctm rfsferomfrs ahtmfar prc`fs ehb ochsuifrs ah tmfar rfspchsfs,
quejatetavf rfsferom oeh cntfh `f e usfnuj narst stfp ah
fxpjcrahlochsuifrs `rehb ehb prcbuot pfrofptachs.
Pfsferom
Ahstruifht
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_tfp 0; Bfvfjcp tmf Pfsferom TjehuUVEJARERA^F PF_FEPOMuRmfrf erf ejsc brew`eogs tc quejatetavf rfsferom;uRmf ah-bfptm ahsalmts mevf tc `f tfipfrfb `y tmf neot
tmet tmf seipjf sazf as jaiatfb.
uUufstach cn ahtfrprftetach
Pfsferom
Ahstruifht
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_tfp 0; Bfvfjcp tmf Pfsferom TjehuUVEJARERA^F PF_FEPOM - IFE_VPF_u _mebcwahl C`sfrvahl pfcpjf usahl prcbuots, smcppahl,
lcahl tc mcspatejs, tegahl tmf treah, usahl tmfar ic`ajf
pmchfs.
u @fmevacr ieppahl Tmctclrepmahl pfcpjf watmah e speof,suom es e mcspatej weatahl rcci, cvfr twc cr tmrff beys.
u Ochsuifr kcurhfy Gffpahl treog cn ejj tmf ahtfreotachs eochsuifr mes watm e prcbuot, sfrvaof, cr speof.
u Oeifre kcurhejs Esgahl ochsuifrs tc gffp vasuej baerafscn tmfar eotavatafs ehb aiprfssachs rfjetahl tc e prcbuot.
Pfsferom
Ahstruifht
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_tfp 0; Bfvfjcp tmf Pfsferom TjehuUVEJARERA^F PF_FEPOM - IFE_VPF_u Fxtrfif usfr ahtfrvafws Rejgahl tc pfcpjf wmc rfejjy
ghcwcr ghcw hctmahle`cut e prcbuot cr sfrvaof ehb
fvejuetahl tmfar fxpfrafhof usahl at.
u_tcrytfjjahl Trciptahl pfcpjf tc tfjj pfrschej stcrafse`cut tmfar ochsuifr fxpfrafhofs.
u Vhncousfb lrcups Ahtfrvafwahl e bavfrsf lrcup cnpfcpjf. Rc fxpjcrf abfes e`cut sehbejs, ABFC letmfrfb
eh ertast, e `cby`uajbfr, e pcbaetrast, ehb e smcfnftasmast.
Pfsferom
Ahstruifht
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_tfp 0; Bfvfjcp tmf Pfsferom Tjehu_eipjahl uhat; \mc as tc `f survfyfb3 Bfnahf tmf
terlft pcpujetach tmet wajj `f seipjfb.
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seipjfs.u_eipjahl prcofburf; Mcw smcujb tmf rfspchbfhts
`f omcsfh3 Trc`e`ajaty seipjahl ejjcws tmf
oejoujetach cn ochnabfhof jaiats ncr seipjahl frrcr.
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Tjeh
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_eipjahl
Tjeh
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_tfp 0; Bfvfjcp tmf Pfsferom TjehuCHJAHF AHRFP^AF\uEbvehtelfsuAhfxpfhsavfuNestfruTfcpjf - icrf mchfst chjahf tmeh - pfrschej cr tfjfpmchfahtfrvafwsuIcrf vfrsetajf
uBasebvehtelfsu_eipjfs - siejj & sgfwfbuTrchf tc tfomhcjclaoej prc`jfis & ahochsastfhoafs
Ochteot Iftmcb
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_tfp ?; Ocjjfot tmf Ahncrietachu
Bete ocjjfotach fxpfhsavf, prchf tcfrrcr
uLft ralmt rfspchbfhts - orataoejuBete ocjjfotach aiprcvf - tfomhcjclyuTrctfot pfrschej bete cn rfspchbfhts
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_tfp ?; Ocjjfot tmf Ahncrietachu
OCIICH _VP^FQ TPC@JFI_5. Pfspchbfhts hct mcif0.Pfspchbfhts rfnusf tc occpfretf?.Pfspchbfhts `aesfb/basmchfst ehswfrs2.Ahtfrvafwfrs `aesfb cr basmchfst
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_tfp 2; Ehejyzf tmf AhncrietachuFxtreot nahbahls nrci ocjjfotfb beteuRe`ujetf & bfvfjcp nrfqufhoy bastra`utachuEvfrelfs & baspfrsach ociputfb -
verae`jfs
uEbvehofb stetastaoej tfomhaqufs & bfoasachicbfjs
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_tfp 2; Iegf Bfoasachs
uRmf rfsferomfr prfsfht nahbahls rfjfveht tc iekcriergftahl bfoasachs neoahl iehelfifht
_tfp 2; Trfsfht Nahbahls
Iergftahl bfoasach suppcrt systfi (IB__)uOcjjfotach cn bete, systfis, tccjs & tfomhaqufs \atm scntwerf &
merbwerf `y wmaom crlehazetach letmfrs & ahtfrprfts rfjfveht
ahncrietachnrci `usahfss & fhvarchifht & usfb ncr iergftahl eotach