![Page 1: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/1.jpg)
Towards Local and Regional Sourcing:
Chipotle and Sysco
An NGFN Webinar
![Page 2: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/2.jpg)
Presentation Outline
• Chipotle Mexican GrillHeidi Wederquist
Director of Quality Assurance and Food
Safety
• Sysco Corporation
• Questions and Answers
![Page 3: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/3.jpg)
Local Sourcing
![Page 4: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/4.jpg)
Overview
1. Chipotle
2. Why local and regional
3. Successes and challenges
4. Resources and needs
5. What’s next
![Page 5: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/5.jpg)
Chipotle
A quick look under the foil
![Page 6: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/6.jpg)
Chipotle
• Founded in 1993 by Steve Ells
• Food served fast does not have to be
typical ‘fast food’ experience
• Fresh, high-quality ingredients
![Page 7: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/7.jpg)
Chipotle
• Focused menu
• Classic cooking techniques
• Served in a distinctive environment
![Page 8: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/8.jpg)
8
![Page 9: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/9.jpg)
Food With Integrity
9
Chipotle is seeking better food not only from using fresh
ingredients, but ingredients that are sustainably grown and
naturally raised with respect for the animals, the land, and the
farmers who produce the food.
![Page 10: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/10.jpg)
Toronto
London
![Page 11: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/11.jpg)
Chipotle
Why Local and Regional
![Page 12: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/12.jpg)
Why Local and Regional
• Fresher, better tasting
• Support family farms
• Support local and regional food economies
• Reduce food miles
![Page 13: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/13.jpg)
Chipotle
Local Success
![Page 14: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/14.jpg)
Local Success
• Expanding each year
• 50 local growers in 2010
• 70% of produce less than 150 miles
• One-third of produce less than 50 miles
![Page 15: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/15.jpg)
Local Success
• Mid-sized family farms
• Predictable volume for growers
• Produce houses
![Page 16: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/16.jpg)
Local Success
• Passionate, dedicated growers
and partners
• Engaged restaurants
• Local store marketing
![Page 17: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/17.jpg)
Local Success
• Fifth generation family farm
• Apple Valley, MN
• Bell peppers and jalapenos
![Page 18: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/18.jpg)
Chipotle
Challenges
![Page 19: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/19.jpg)
Challenges
• Food Safety
• Very small growers
• Geography
• Weather
![Page 20: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/20.jpg)
Challenges
• Quality
• Infrastructure
• Annual contracts
![Page 21: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/21.jpg)
Chipotle
Needs and resources
![Page 22: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/22.jpg)
Need and resources
• Food safety education and resources
• Direct grower connections
• Improved infrastructure and aggregation
![Page 23: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/23.jpg)
Chipotle
What’s Next
![Page 24: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/24.jpg)
What’s Next
• More mid-sized family farms
• Work to reduce food miles
• Continuously improve
• Increase local purchases
![Page 25: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/25.jpg)
What’s Next
25
‚Serving food made with locally grown produce and other sustainably raised ingredients
is challenging. But we have committed to pushing ourselves to find the best sources
we can for every ingredient and hope others will follow our lead. The more consumers
understand the benefits of eating food from sustainable sources, the more they’re
going to want it from everyone.‛
-Steve Ells, Chipotle founder
![Page 26: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/26.jpg)
![Page 27: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/27.jpg)
Presentation Outline
• Chipotle
• Sysco Corporation
Craig Watson
VP of Sustainability
Denis Jennisch, Produce Manager, Grand
Rapids
• Questions and Answers
![Page 28: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/28.jpg)
Presentation Outline
• Chipotle
• Sysco Corporation
Craig Watson
VP of Sustainability
Denis Jennisch
Produce Manager, Grand Rapids
• Questions and Answers
![Page 29: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/29.jpg)
National Good Food Network
WALLACE CENTER AT WINROCK INTERNATIONAL
“Success for Family Farms”
Project
A Sysco / H. A. Wallace Center
Project
![Page 30: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/30.jpg)
WHY GO LOCAL?
The Problem
• Pent up demand for local foods
• Farm-direct – distribution scaling challenges
• Lack of scalable models
• Collaborative learning opportunity
The Solution
• Pilot project 2008 & 2009
• Partnering approach – Sysco/Wallace/NGFN
• A model for national replication
• Build on momentum
National Restaurant
Association’s
Top 20 Trends for 2010
1. Locally grown produce
2. Locally sourced meats and seafood
3. Sustainability
4. Bite-size/ mini desserts
5. Locally-produced wine and beer
6. Nutritionally balanced children’s dishes
7. Half-portions / smaller portion for a smaller price
8. Farm / estate-branded ingredients
9. Gluten-free / food allergy conscious
10. Sustainable seafood
![Page 31: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/31.jpg)
SYSCO PROJECT OVERALL OUTCOMES
2009Grand Rapids
Kansas City Chicago
Total Family Farms Impacted
20 60-75 16
New Farms Engaged in 2009
4 25 11
Total Volume Moved (cases)
79,713 2,263 3,824
Incremental Volume Moved (cases)
21,149 -337 -
![Page 32: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/32.jpg)
OVERALL OUTCOMES
Grand Rapids 2008 2009 2010
Total Family Farms Impacted
16 20 22
New Farms Engaged 4 2
Total Volume Moved (cases) 58,564 79,713
100,000 GoalCases +11,390
For July andAugust 2010
Incremental Volume Moved (cases)
21,149 ?
Number of SKU’s 81 124 148
![Page 33: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/33.jpg)
THE GROWERS
The program succeeds in meeting the objective: “ensure the success of the family farm in a food system value chain that delivers good food”
Farmers Impacted:
• 100 total (40 new in 2009)
• 20,000+ acres in production/ rotation
Training:
• Good Agricultural Practices (GAP) certification: Significant enrollment, includes Amish Growers
• Values-based value chain: In relationship, a work in progress
“It has given us the ability to nearly
double our sales for the year. It’s
helped us to increase overall profits
and volumes significantly. We are
looking at expanding acreage within
the next six to nine months,
expanding into a totally new
additional facility in southern
Michigan just to provide additional
product to Sysco and some other
customers.”
- Grower, Grand Rapids
![Page 34: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/34.jpg)
KEY LEARNINGS
1. It takes time
2. A new business model – beyond transactional to relational
3. New items and pack sizes
4. Broad ownership of the program
5. Aggregation partners are key
6. The weather and economy
7. Beyond seasonal
8. Food safety
![Page 35: Towards Local and Regional Sourcing: Chipotle and Sysco](https://reader031.vdocuments.net/reader031/viewer/2022030323/589ef45c1a28ab084a8c1f2a/html5/thumbnails/35.jpg)