Download - Town Hall Meeting Survey Results

Agenda

• Welcome and Opening Remarks• Strategic Vision• Survey Results• Membership Fees for 2010• Planned Course Improvements• Other Planned Improvements• Questions and Answers

Opening Remarks

• Introductions• Purpose of Town Hall Meetings• Future Town Hall Meetings• Timing for Questions

Strategic Vision

The Bay of Quinte Country Club was founded in 1921 with two objectives:

1. To provide a venue for a high quality golf experience; and

2. To provide a venue for social interaction of members and guests.

1 + 2 = Enjoyable experience on and off the course.

2009 Survey Results

General Challenges with Surveys

1. Widely varying opinions of respondents2. Contradictory responses3. Expectation management

2009 Survey Results

Demographics:

2% 2%

10%

86%

Years Golfing1 to 23 to 56 to 10More than 10

2009 Survey Results

Demographics:

3% 6%

30%61%

How often?Once / yearSeveral / yearSeveral / monthSeveral / week

2009 Survey Results

Demographics:

3%

34%

9%

54%

How many friends do you golf with?

None 1 2

3 or more

2009 Survey Results

Demographics:

1% 4%

35%

60%

How many courses per year?

1

2

3 or 4

5 or more

2009 Survey Results

Demographics:

70%

30% Have you playedIn a golf league?

Yes No

2009 Survey Results

Preferences:

1%

16%

83%

Design of the course

Not Important

Somewhat Important

Neutral

Important or Very Important

2009 Survey Results

Current Satisfaction:

14%

15%

71%

Design of the course

Not Satisfied

Somewhat Satisfied

Neutral

Satisfied or Very Satisfied

2009 Survey Results

Preferences:

5%

95%

Condition of the course

Not Important

Somewhat Important

Neutral


2009 Survey Results


14%

15%

71%

Condition of the course

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

1%

13%

87%

Pace of Play

Not Important

Somewhat Important

Neutral


2009 Survey Results


1%

13%

87%

Pace of Play

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

5%4%

33%58%

Pro Shop

Not Important

Somewhat Important

Neutral


2009 Survey Results


1% 7%

20%

72%

Pro Shop

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

10%

11%

35%

44%

Driving Range

Not Important

Somewhat Important

Neutral


2009 Survey Results


10%

13%

37%

41%

Driving Range

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

6%9%

26%60%

Putting Green

Not Important

Somewhat Important

Neutral


2009 Survey Results


3%

7%

23%

66%

Putting Green

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

9% 5%

30%56%

Chipping Green

Not Important

Somewhat Important

Neutral


2009 Survey Results


7%11%

38%

44%

Chipping Green

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

1% 4%

18%

76%

Food / Beverage Quality

Not Important

Somewhat Important

Neutral


2009 Survey Results


1% 5%

24%

70%

Food / Beverage Quality

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

1% 4%

25%

69%

Food / Beverage Choice

Not Important

Somewhat Important

Neutral


2009 Survey Results


1% 4%

27%

68%

Food / Beverage Choice

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

2% 4%

28%

66%

Food / Beverage Cost

Not Important

Somewhat Important

Neutral


2009 Survey Results


1% 3%

34%

62%

Food / Beverage Cost

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

1%1%

98%

Staff Friendliness

Not Important

Somewhat Important

Neutral


2009 Survey Results


2% 5%

13%

80%

Staff Friendliness

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

1% 4%

95%

Staff Helpfulness

Not Important

Somewhat Important

Neutral


2009 Survey Results


4% 5%

14%

76%

Staff Helpfulness

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

7%2%

23%

68%

Value Added Services

Not Important

Somewhat Important

Neutral


2009 Survey Results


2%3%

25%

70%

Value Added Services

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

20%

13%

34%

33%Technology

Not Important

Somewhat Important

Neutral


2009 Survey Results


23%

16%

39%

23% Technology

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Preferences:

4%6%

20%

69%

Total Responses

Not Important

Somewhat Important

Neutral


2009 Survey Results


5%1%

11%

83%

Total Responses

Not Satisfied

Somewhat Satisfied

Neutral


2009 Survey Results

Best Golf Course in Quinte Region:

10%

76%

5%4% 5%

Golf Courses

Bay of Quinte Competitor 1

Competitor 2 Competitor 3

Other

2009 Survey Results

Second-Best Golf Course in Quinte Region:

31%

10%

24%

25%

10% Golf Courses

Bay of Quinte Competitor 1

Competitor 2 Competitor 3

Other

2009 Survey Results

Open-Ended Responses: (128 total)

1. Course condition/design (46 responses)2. Fees (31 responses)3. Management, programs,

communications (28 responses)4. Service/Unwelcoming atmosphere

(15 responses)

2009 Survey Results

Updated Strategic Vision:

NO FUNDAMENTAL CHANGE FROM 1921: The tradition continues.

2009 Survey Results

Action Plan 1: Course condition/design

1. Increase annual operating budget2. Invest in capital improvements3. Retain expertise in golf course redesign

and refurbishment4. Have all members of the Bay of Quinte

team “aim high” for course condition.

2009 Survey Results

Action Plan 3: Management, Programs, Communications

1. Customer service policies and training2. Improved information systems3. Open-door policies, newsletters, town

hall meetings4. Enhanced programming.

2009 Survey Results

Action Plan 4: Service/Welcoming Atmosphere

1. Customer Service training for staff2. Enforcement of customer

service policies3. Membership and guest enlightenment

2009 Survey Results

Action Plan 2: Fees

1. Establish a fee policy that is:• Based on solid financial analysis• Consistent with the strategic vision• Sustainable in the long term.

2010 Full Golf Membership: $2,500

• Club storage & cleaning ($120)• Use of a locker in the club house ($25)• GAO/RCGA Annual Dues ($25)• Invitations to all club events& tournaments • Reciprocal privileges at other area courses • 3 guest green fee passes ($150)• Full use of practice facilities including 10

buckets of driving range balls, non-transferable ($50)

• 3 additional guest green fee passes, if purchased before 2010 ($150)

• Unlimited golf (priceless)

2010 Full Golf Membership: Additional Benefits

For current members with preferred shares: • Credit for 20% of outstanding preferred share

value towards full membership each year for the next five years

• Guarantee that full membership fee will not increase for five years

• Credit for one common share ($100) if 2010 full membership purchased before Dec 31, 2009

• Option to purchase packages in 400 series.

2010 Full Golf Membership: Additional Benefits

For former members with preferred shares:

• All of the benefits available to current members

with preferred shares if the former member purchases a full golf membership for the 2010 season.

2010 Introductory Membership: $1,600

• Club storage & cleaning ($120)• Use of a locker in the club house ($25)• GAO/RCGA Annual Dues ($25)• Invitations to all club events& tournaments • Reciprocal privileges at other area courses • 3 guest green fee passes ($150)• Full use of practice facilities including 10

buckets of driving range balls, non-transferable ($50)

• 3 additional guest green fee passes, if purchased before 2010 ($150)

• 40 rounds of golf on any day at any time.

2010 Introductory Membership: Additional Benefits

• Option to purchase packages in 400 series• Option to purchase package in 300 series.

2010 Option Packages: (For Those with Full or Introductory Memberships)

400 A: Touring Package ($400)• Total of 12 rounds of golf at Timber Ridge, Loyalist

Golf, and a course to be named later• Includes 1/2 cart per pass• Play anytime 7 days a week• Fully transferable• 4 rounds per course

400 B: Sports Package ($400)• Four consecutive tee times at Bay of Quinte to be

used by you and up to 15 guests.• Can be used as a corporate outing or to invite up

to 15 of your closest friends to a spectacular day of golf.

2010 Option Packages: (For Those with Introductory Memberships)

300 A: Unlimited Edition ($300)

• Unlimited golf at Bay of Quinte with a tee time after 1:00 p.m. (in addition to the 40 rounds at any time).

2010 Other Memberships

• Couples: $4,000• Friends and Family Flex: $4,800• Twilight (after 2:00 p.m.): $1,200• Junior: $495• Corporate Flex Dual: $5,000• Social: $500

Course Improvements

Priorities:1. Health and Life Safety Concerns2. Long Term versus Short Term Benefit3. Ratio of Cost of Improvement to

Increased Enjoyment for Members and Guests

Course Improvements

Fall 2009 to Spring 2010:1. Remove dead trees and limbs2. Repair cart paths near railway tracks3. Purchase tarps for selected greens4. Improve drainage where feasible5. Remove overgrown brush6. Repair areas near cart paths7. Institute measures to reduce damage8. Design new hole(s).

Course Improvements

2010:1. Upgrade sand traps2. Complete designs for drainage upgrades

and commence implementation3. Redesign selected holes and commence

implementation4. Build new hole(s)5. Complete design for new clubhouse/pro

shop, practice facilities.

Course Improvements

2011 and Beyond:1. Complete drainage upgrades2. Complete redesign and refurbishment of

course3. Complete construction of new

clubhouse/pro shop, practice facilities.

Other Planned Improvements

Coming soon to quality golf courses in your area:

Bay of Quinte Country Club Town Hall Meeting:

The Sequels

Next release in Spring 2010

Questions and Answers

Thank you for your attention.

We welcome your questions and comments.

Download - Town Hall Meeting Survey Results

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