www.movingwalls.com

Toyota Digitises Activation Measurement

www.movingwalls.com

Challenge: To measure the effectiveness of their event by the number of visitors, the popularity of their vehicles on display, and profiles of the audiences.

Solution: Moving Audiences Analytics mea-sures indoor locations by deploying hardware IoT sensors.

Execution: Devices were installed at multiple touch points to capture and analyse audience movements.

Results: The client was able to use indoor audience analytics to gauge the effectiveness of their multi-million dollar activation spend. Our global client is now incorporating this audience measurement framework, with an additional layer of mobile retargeting, for roadshows in 30 cities across China.