Trade with Vietnam
September 30, 2008
Maria, Kwak
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Contents
1. Introduction
2. Production
3. Marketing Plan
4. Conclusion
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1. Introduction
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1-a) The Mission and Goal
Our mission is to offer our costumers "Ao Dai (traditional dress for women in Vietnam)”.
Our goal is make a luxury AoDai Brand and contribute to Vietnam Public
welfare.
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1-b) The Logo and Slogan
Logo
Brand Vaodai : Vietnam + Ao dai
Slogan Feel the Difference with Vaodai
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2. Product
2-a) WHAT IS OUR PRODUCT?
•High quality
•Hand made, simple details
•Provide different colours
2-b) BENEFITS OF THE PRODUCT
•Quality of the material
•Exclusiveness
•Fashion
•Look radiant
2-c) COMPETITORS
•We don’t have competitors!!
Can you appreciate the differences?
Typical Japanese dress
Typical Chinese dress
2-d) SWOT ANALYSISStrengths•High raw material•Skilled worker
Weaknesses
Accidents (fire)
Corruption (customer service)
Opportunities•Expand around the world•Famous people use our product (Tea Leoni)
Threats•Tourist shops•Futures competitors (imitators)•Tariff and taxes
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3. Marketing Plan
Strategy Use High-Quality Silk [made in Vietnam]
Modern Design
Line Party : Wedding :
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3-a) Basic Concept
Slim and SexyElegance and
Oriental
For Young Woman
(16~35 years old) Interested in Oriental Beauty Preference for Slim & Sexy Seek after Unique
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3-b) Target
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3-c) Promotion
Homepage Continuous Update in each category every month Best customer Service
- Account buying Vaodai is a our forever account!
- handling existing accounts
- inducement of new accounts
Fashion Show Hold the Fashion Show In NY and HCM
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3-d) Advertisement Method
Internet
TV commercial
Fashion Magazine
Monthly publication
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3-e) Contribution
Purpose Help Children in Vietnam Help AIDS Patients in Vietnam
( 220,000 children and adults in Vietnam have HIV)
HIV :human immunodeficiency virus
How Use 5% of the total Income Make a donation to UNICEF
UNICEF :United Nations International Children’s Emergency Fund
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3-f) Location
Long Beach
HCM (Branch)
LA (Main Office)
• Manufacture• Transport
• Marketing• Design• Entry Procedure• Public Relation
Hochiminh
ONE STOP SHOP (OSS)
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3-g) Why we choose HCM city !
These grades are based on our subjective opinion
Restriction More flexible
To obtain permission
Less documentation required
No guarantee
None Tax reduction
Activity of
Business
Establishment
of company
Security of
Investor’s right
Incentive
system
Before After implement OSS
Establish how to
Guarantee rights
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3-h) Tax
•Preferential tax rate: 20%
•Tax holidays: 2 years
•50% discount of income
tax: 3years
Tax incentive
•Investment amount
: 8,000,000 USD
•ROI: 21%
(Return On Investment)
•Pay-back period: 6 years
High return
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4. Conclusion
4 Conclusion
With Vaodai,
Feel the Luxury and the Difference with Love
With Vaodai,
Feel the Luxury and the Difference with Love
5. References
• www.wikipedia.org
• www.google.com
• www.naver.com