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icmregistry.com
Trademark and Brand Strategies in New TLDsICM’s Domain Check Tool
http://www.icmregistry.com/domaincheck/
Webinar
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Sunrise Period
2
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What is the Sunrise Period
3
• Priority Registration Period March 2nd – April 1st (.PORN and .ADULT)
• Only for Trademarked TermsTrademark Verification by the Clearinghouse
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Benefits of the Sunrise Period
4
• First mover advantageallows you to register ahead of general availability
• Only for trademark ownersno unauthorized 3rd parties have access
• One time Trademark Verification FeeRegistration in TMCH covers upcoming releases for that year
+400 TLD’s still to launch:SEX - APP – SHOP – STORE – TECH – SITE – NEWS – JEWELRY MOTO - BLOG – MUSIC – HOTEL – CAR – FREE – BABY - …
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How does the Sunrise Process work?
5
1) Verification of Trademark Informationall trademarks are verified by Trademark Clearinghouseproof of use is required
2) Registration of Domainafter verification a SMD-file is generated registrar needs SMD-file to complete Sunrise Registration
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Verification process
6
Mark verified: SMD FILE
Verification of the Proof of
use
Verification by the TMCH
Submission of the
trademark in a record
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What is a Sunrise Agent?
7
= TMCH Agent AND ICM registrar
will guide you through the whole processone point of contact & billing
Full list on http://adult.clearinghouse.org
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Eligibility requirements
8
• Nationally or Regionally Registered Trademarks• Court Validated Trademarks• Trademarks Protected by Statute or Treaty
• Marks exclusively consisting of letters, words, numerals and/or special characters
• Marks not exclusively consisting of letters, words, numerals and/or special characters:
• Provided that they are predominant AND• Clearly separable or distinguishable from the device
element• Declaration of proof of use + sample
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Submission of a mark record
9
On the basis of the information provided on the trademark certificate:
• Mark type* • Description goods & Class• Registration number • Detailed description of g&s• Registration date* • Status of the holder*• Application Number • Organization name*• Application Data • Full name*• Jurisdiction* • Address of the holder• Expiration Data • Phone
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10www.trademark-clearinghouse.com
The concepts covered in this presentation are for discussion purposes only and are not intended to be all-inclusive on the topic of the trademark clearinghouse. Many of the concepts are still in the development stage and therefore could
change the development or the implementation of certain concepts and/or services in the future. As a result, Deloitte reserves the right to make any changes needed to deliver the TMCH-related services as directed by ICANN.
Contact: http://adult.clearinghouse.org
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icmregistry.com
Launched Sept, 2011 Launching Sept, 2015
Launching March 2015
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icmregistry.com
TMCHSunrise
TrademarkHolders
March 2nd, 2015April 1st, 2015
Priority Registration Phases
Sunrise B
.XXX Sunrise BApplicants
April 6th, 2015April 30th, 2015
DomainMatching
.XXXRegistrants
May 6th, 2015May 31st, 2015
GeneralAvailability
Open
June 4th, 2015
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icmregistry.com
.PORN / .ADULT TMCH Sunrise• First Come First Serve 30 day Sunrise
• Only validated marks in the TMCH
• Reduced TMCH Registration Fee
• No Sunrise Application Fee
• Standard Registration Fee
• Participating Registrars / Agents
• www.icmregistry.com/registrars
• adult.clearinghouse.org
TMCHSunrise
TrademarkHolders
March 2nd, 2015April 1st, 2015
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icmregistry.com
.PORN / .ADULT Sunrise B
• .XXX Sunrise B Applicants Only
• Exact Match Strings
• Buy from same Registrar of Record
• Launch Promotions for 5 Year Registrations Sunrise B
.XXX Sunrise BApplicants
April 6th, 2015April 30th, 2015
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icmregistry.com
Domain Matching
• .XXX Registrants as of April 30th
• Exact Match Strings
• Buy from same Registrar of Record
• Launch Promotions for Registrations
DomainMatching
.XXX RegistrantAs of April 30th, 2015
May 6th, 2015May 31st, 2015
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icmregistry.com
General Availability
• Open Registration
• PORN/ADULT/XXX independent TLDs
• No Membership Requirements
• Standard Registration Fee
GeneralAvailability
Open
June 4th, 2015
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icmregistry.com
Priority Registration Benefits
1st Priority
Standard Registration
Claims NotificationsSunrise Agent Support
Promotional TMCH Fee
TMCHSunrise
TrademarkHolders
March 2nd, 2015April 1st, 2015
Sunrise B
.XXX Sunrise BApplicants
April 6th, 2015April 30th, 2015
DomainMatching
.XXXRegistrants
May 6th, 2015May 31st, 2015
GeneralAvailability
Open
June 4th, 2015
2nd Priority
Registration Fee/Launch Promotions
3rd Priority
Registration Fee/Launch Promotions
Standard Registration
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icmregistry.com
Domain Check Toolicmregistry.com/domaincheck
We are providing this free service to domain name owners, intellectual propertyattorneys and others who are interested in checking the status of
specific domain names across new gTLDs.
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icmregistry.com
Domain Check ToolICM Registry TLDs
Check the most accurate information on .XXX, .PORN, .ADULT and .SEX
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icmregistry.com
Domain Check ToolSearch all existing TLDs around the globe
One stop tool to get complete domain information across all TLDs from A-Z
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WWW.ENCIRCA.COM/ADULTSunrise Clearinghouse Agent
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About EnCirca• Sunrise Clearinghouse Agent offering one-stop-shop for
new gTLDS• ICANN-Accredited Registrar• Trademark Agent for Trademark Clearinghouse• Offering pricing specials for .Porn and .Adult
• Experience• ICANN Registrar Formed in 2001• .XXX Registrar with free trademark pre-validation service• Supports all new gTLDs
• Dot-Brand Registrar supporting largest dot-brand registry launched to date• Authentication service provider for restricted new gTLDs
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What’s New Since .XXX Launched in 2011?
• Hundreds of new extensions were added in 2014
• New in 2015 from the .XXX registry: .Porn, .Adult and .Sex
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Trademark Rights Protection Mechanisms
• Trademark Clearinghouse• Exact-match registrations during Sunrise Periods• Claims Watch Notices of exact match registration by others
• Porn & Adult TLD Sunrise B and Domain Matching Programs• .Sunrise B Registrations• Exact Matching of .XXX Registrations
• Post-Registration Takedown and Dispute Processes• Uniform Rapid Suspension System (URS)• Uniform Domain Name Dispute Resolution Policy (UDRP)
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.Porn and .Adult Launch Timeline
• March 2 – April 1st, 2015 Trademark Clearinghouse Sunrise
• April 6th – April 30th, 2015 Sunrise B Program
• April 30th Last day to register .XXX for Domain Matching
• May 6th – May 31st Domain Matching for .XXX registrants
• June 4th General Availability for .Porn and .Adult
• September, 2015 Launch For .Sex
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.Porn and .Adult Special Pricing
Launch Phase Registration Term(from 1 to 10 years)
Special Pricing at EnCirca(May vary at other Registrars)
TMCH + Porn/Adult Sunrise Bundle 1 year $348Includes Both .Porn and .Adult
TMCH SMD valid for future Sunrises (e.g. .Sex)
TMCH Sunrise-only(if already in TMCH)
1 year $99/TLD$175/both TLDs discount
Sunrise B for .PORN and .ADULT 1 year5 years
$99/TLD$199/TLD (Special Discount)
New .XXX Registrations – April only 1 year $19/year 1
Domain Matching for .XXX domains 1 year $19/year 1
Bundle (XXX/Porn/Adult) 1 year $39/year 1 (XXX essentially free)
General Availability 1 year3 years
$99/TLD or $175/both TLDs$249/TLD Multi-year discount
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Risk Mitigation for .Porn and .AdultBrand Protection Option Cost Comparison
Apply to Trademark Clearinghouse and both Sunrises
$348 for two 1-year Sunrise registrationsSMD Valid for all future TLD Sunrises (e.g. .Sex)
Apply in TMCH Sunrise (if already in TMCH) 1 TLD: $99/yearBoth TLDs: $175/year
Apply in Sunrise B Phase 1 TLD: $99/year, or $199 for 5 yearsBoth TLDs: $175/year, or $398 for 5 years
Apply for .XXX in April $19/year 1 or $39 for 3-Domain Matching Bundle
Apply in Domain Matching Phase 1 TLD: $19/year
Apply in General Availability Phase 1 TLD: $99/year or $249 for 3 yearsBoth TLDs: $175/year, or $449 for 3 years
Do Nothing…
Rely on URS Takedowns ~$1,500 per infringement ($375 filing fee)
Rely on UDRP ~$5,000 per infringement ($1,300 : 1-person panel)
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Next Steps for .Porn and .Adult
• Determine your brand protection strategy• Should you register in these TLDs?• What launch phases are you eligible for?• What is the most cost-effective strategy?
• Contact EnCirca to schedule a free consultation• Email: [email protected] • Phone: +1.917.267.8847• Learn More, visit: www.encirca.com/adult
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icmregistry.com
ICM’s Domain Check Toolhttp://www.icmregistry.com/domaincheck
/
Q&A