www.securetrading.com | [email protected] | 0800 028 9151
Trading Online – Getting started and how to grow your businessPresented by: Matt ShoomanDate: 24th May 2011
www.securetrading.com | [email protected] | 0800 028 9151
High street is in decline Lowest sales growth in 2 years
Online growing 18% growth for 2010* Grew 19% year-on-year in April,
Estimated e-retail spend for the month reaching £5.2bn**
40% of SecureTrading merchants reported increased sales in the run up to Christmas ***
Reach more customers Overcomes logistical issues* IMRG Industry Report 2011** IMRG/ Capgemini Sales Index Report: May*** 2011SecureTrading Christmas survey
Why online?
Getting started...
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www.securetrading.com | [email protected] | 0800 028 9151
What do you need to trade online?
Website
Shopping cart
Internet Merchant ID
Payment Gateway
Getting Started
www.securetrading.com | [email protected] | 0800 028 9151
Website
What are the options?
Do it yourself
Employ a Web Developer
Getting Started
www.securetrading.com | [email protected] | 0800 028 9151
Shopping Cart
Web developer’s bespoke shopping cart
Purchase off the shelf
Are they integrated with your PSP?
Check with them...
Getting Started
www.securetrading.com | [email protected] | 0800 028 9151
Internet Merchant ID
A vital component of any e-commerce operation.
Without this you are unable to trade.
What does it look like? Depends of the acquiring bank
PSPs now offer e.g. SecureTrading Merchant Account Service
Getting Started
www.securetrading.com | [email protected] | 0800 028 9151
Payment Gateway
What is a payment gateway?
An e-commerce application service provider service that authorizes payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar
Equivalent of a physical point of sale terminal located in retail outlets Payment gateways protect credit card details by encrypting sensitive
information, e.g. credit card numbers, to ensure that information is passed securely between the customer and the merchant and also between merchant and the payment processor
Getting Started
www.securetrading.com | [email protected] | 0800 028 9151
Integration & Products
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Banking Layer SecureTrading Merchant Account Service
Card Issuers
Acquiring Banks
Technical Layer SecureTrading Payment Gateway
API, Xpay or SOAPMerchant Site SecureTrading Payment Pages
American Express, Discover, JCB, MasterCard & Visa
AIB, Bank of Scotland, BMS, B+S, Elavon, EMSCard, HMS, LloydsTSB Cardnet, PostBank, Streamline, etc.
Online OnlineMOTO MOTO
DCCELVGE MoneyiDealIkanoMobilePayPalSofortüberweisungUkash
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Payment Processing
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Transactions Database
Reporting Database
Settlement Database
The Internet
Reporting and Counter-Fraud Services
SecureTrading Support
Real-Time Counter-Fraud Services
Multi-Currency
128 bit SSL
Au
thorisa
tion
s – A
PA
CS
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Settlements – APACS 29
Payment Gateway
Acquiring Banks
Settlement Delivery System
Debit & Credit CardsMail Order Telephone Order
PayPal & UkashELV, iDeal etc.
Mobile PaymentsRecurring Payments
MERCHANT
MOTO
Online Mobile
3-D SecureAVS & CVV2
Identity CheckAge VerificationCard BIN Check
Fraud Score
www.securetrading.com | [email protected] | 0800 028 9151
Other things to think about
Fraud
2010 cardholder-not-present fraud down 10% Down year on year
BUT no reason to be complacent
What else
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Counter-fraud Services
The basics:
Address Verification System (AVS)
3D Secure - Verified by Visa and MasterCardSecureCode
Security Codes (CVV2, CVC2, CSC)
What else
www.securetrading.com | [email protected] | 0800 028 9151
Counter-fraud Services
Additional Counter-fraud service
Every Payment Gateway has individual counter-fraud servicese.g. SecureTrading’s: Quarantine Service - ability to quarantine suspect transactions
based on pre-set parameters IP banning & BIN range blocking Deferred settlement SecureTrading Identity Check SecureTrading Fraud Score SecureTrading Card Check
What else
www.securetrading.com | [email protected] | 0800 028 9151
Logistics – How are you going to get the products to your customer?
Marketing – SEO, PPC, Social Media
Legal – Laws for trading online can be different, need to check
Mobile – Increasingly becoming popular
What else
www.securetrading.com | [email protected] | 0800 028 9151
Want to expand your business into Europe? Cannot rely on accepting credit and debit cards to
maximise sales Lack of take-up of credit cards as a method of
payment in: Germany Netherlands Austria and Belgium
4 of the largest e-commerce markets in Europe
Expand into Europe
www.securetrading.com | [email protected] | 0800 028 9151
Why should you?
Access the largest markets in Europe Increase sales by allowing customers to pay with a method
they trust and understand Anyone with access to online banking with one of the
participating banks can use the payment methods straightaway and without charge. There is no need for them to register, download any files or open a special account.
Reduce the risk of chargebacks with iDeal and Soförtuberweisung. In fact payments made with iDeal are guaranteed and cannot be reversed.
Reduced risk of bad debt and lost stock from card fraud.
Benefits of European Payment Methods
Who we are...
Overview
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www.securetrading.com | [email protected] | 0800 028 9151
About SecureTrading
Established & Independent Established in 1997 One of the longest
established PSPs in Europe UK’s leading independent
PSP
Scalable & Flexible Fully scalable Fully hosted or client hosted
payment pages Multi-Channel Payments Systems process in excess of
25m transactions
Secure & Reliable 100% reliable – guaranteed PCI DSS Level 1 Accredited 3-D Secure across all
acquirers Blue chip merchant base
across a variety of sectors
Growing Fast Transactions processed
grown over 30% in last 12 months
Expanding into Europe & US Merchants growing faster
than industry*
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*Compared to IMRG E-Retail Index
www.securetrading.com | [email protected] | 0800 028 9151
Payment Processing Accept credit cards and debit cards 100% guarantee on the availability of our payment gateway Reduced acquiring rates through Merchant Account Service
Alternative Payment Methods European methods such as ELV, iDeal and
Sofortüberweisung PayPal & Ukash
Counter-Fraud Services BIN range checks via Card Check Risk assessment via Fraud Score Identity & Age Verification
Reporting MyST - Real-time multi-user transaction management
system
Constellation of Services
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Questions & Answers
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Thank-You
Matt ShoomanCorporate Sales Manager
[email protected]+44 (0) 1248 672 070+44 (0) 7889 002392
Web: www.securetrading.comTwitter: @SecureTrading
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