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Digital strategyWhy bother?
We help our clients create change – in their organisations, in the marketplace, and in society.
Who are Blue State?
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We inspirepeople totake action.
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Who we are
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We help people invest in relationships that matter to them.
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Who we are
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For causes, brands & institutions.
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Who we are: Select clients
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Today’s definition of strategy
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From: George Osborne is happy and confident.
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To: George Osborne isn’t so sure.
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Because...
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We don’t need one of those. *
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* You might.
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We can do it ourselves. *
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* Maybe.
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What do we need to know? *
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* Clue: It’s a lot.
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Don’t zoom in just yet. *
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* The bigger picture can guide everything.
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Put the cartography before the ‘hows’. *
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* Draw a map before you plan a route.
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Ok, now plan a route. *
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* There are some places you’ll want to visit en route.
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Take pictures on the way. *
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* Show where you’ve been and where you’re going.
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Share it on Google +. *
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* Not really, but Google + has Circles and Circles are what you need.
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Listicle: 8 things to watch for
1. Overcomplication2. Resistance3. Lack of leadership4. Not involving supporters/users5. Resource is the hardest part6. Two years max7. Basics come first8. You might not need a strategy, but be strategic.
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