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Trapholt – Radical Cuts and Sustainable Solutions
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The museum is a destination
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Place for contemplation
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Place for joy
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Not in Copenhagen (Kolding 2 hours in train)
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Collection: art and design from 1900 and forwards
5500 pieces
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Danish Modern & modern art
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Arne Jacobsen Summerhouse
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Cross over art/design
Nick Cave 2013 Campana brothers 2014
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2400 square meters 6-8 exhibitions every year
4 areas for changing exhibitions
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Aesthetic Place Clever Place
Great Good Place
• Mission: modern art and design
• Vision: to be the most engaging, responsive and accesible Art and Design Museum in Denmark
• Lowest educated region in Denmark
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The museum in numbers Before 2010: 3 curators –
design, art and education • 2010 10% cut in local
funding = 5 % cut in total budget of ! 1.800.000
• Today: 21 staff members • Hierachy replaced be team
structure – the curatorial team
• No curators!! • Visitor number from 62.000
in 2010 to 85.000 in 2012 • Budget from !1.800.000 to
2.100.000 through funding
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The curatorial team work together on exhibitions and projects Sustainable solutions!
• Audiencedevelopment manager 4/5 position
• Communication manager 4/5 position
• Collection manager 4/5 position
• Producer full position • Director – concepts
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Audience development manager – Schools, events, special projects and development
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Communication manager
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Producer
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Collection manager
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Concepts - director
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Research: external funding Collection – exhibition
Audience development - exhibition
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Sustainable intepretation research programme
• 4 institutions: • National Gallery, National
Library, Museion and Trapholt
• 18 months • 4 foreign researchers • Create a research group • Aim: sustainable
development of interpretation in Danish museums based on research and knowledge
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Aesthetic Place Clever Place
Great Good Place
• Mission: modern art and design
• Vision: to be the most engaging, responsive and accesible Art and Design Museum in Denmark
• Lowest educated region in Denmark
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Who are the ”known” visitors?
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Who else could come??
• Ethnic groups • Social groups • Young people
• Why dont they come?
• Why should they come?
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What do the visitors enjoy at Trapholt?
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Trapholt visitors leisure values (Marilyn Hood framework)
1.Being with people or social interaction (relatednes)
2.Feeling comfortable and at ease with one’s surroundings (self-acceptance and autonomy)
3.To be challenged/to be active participating (competence)
Do not want to learn!
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Constructivist museum, George Hein
An important component of the constructivist museum it the opportunity for the visitor to make connections with familiar concepts and objects (which is what they inevitably do whether the museum likes it or not!) In order to make meaning of our experience, we need to be able to connect it with what we already know. Constructivist exhibits encourage comparisons between the unfamiliar and new.
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Pine & Gillmore; Experience Economy 1998
We must provide a memorable offering that will remain with the guests for a long time. In order to achieve this the guest, must be drawn into the offering such that they feel a sensation. And to feel the sensation, the guest must actively participate. Those companies that wish to offer their customers an experience need to see themselves as stagers of events...it has to be a truely interactive experience to the point where the guest has as much or more influence on the actions as the actors (kg:museum staff).
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Experience vs learning? 50% would like to engage 50% dislike engagement!
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Curator for a day, 2001
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The Interactive Gallery
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Arbitors of Taste, 2006
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What about art? 2008
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Exhibition suggestions
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Weekly exhibitions
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Visitor evaluation on a scale from 1-5
Arbiters of Taste (blue): 4,5 Traces (yellow): 3
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Experience evaluation On a scale of 1-5 do you agree with the following statements?
Arbiters of Taste Traces Difference between the experiences of the two exhibitions
I was amused 4,7 3 1,7
I learnt something new 3,6 3 0,6
The exhibition was an aesthetic experience
4 3,3 0,7
I immersed with the exhibition
4 2,7 1,3
I discussed with the people I was together with
4,1 2,6 1,5
I used personal knowledge and life experiences
4,3 3,3 1
I felt welcome and appreciated as a guest
4,5 3,7! 0,8
I will overall rate the exhibition to
4,5 3 1,5
The relevance of the exhibition to me was:
4,1 2,8 1,3
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What motivated them to come??
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Intrinsic Motivation, Ryan & Deci 1985
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From amotivation to intrinsic
Ryan&Deci 3 essentials:
• Competence • Relatedness • Autonomy
• Amotivation – non relevance • External – reward or
punishment • Introjection – approval from
others • Identification –instrumental
value • Integration – presumed
instrumental value • Intrinsic – inherently interesting
or enjoyable
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The Ryff Scales of Psycological Well-being Carol Ryff, 1995
(Intrinsic motivation + self acceptance?)
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Marilyn Hood framwork vs Ryff and Ryan&Deci
1.Being with people or social interaction (relatednes)
2.Feeling comfortable and at ease with one’s surroundings (self-acceptance and autonomy)
3.To be challenged/to be active participating (competence)
Do not want to learn!
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The Kaleidoscope of Culture 3 Exhibitions by New Danes
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Empowered participants!
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Bridging the Youth
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Art and psycological well being
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Curating as a permanent concept and exhibition 2014!
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www.Trapholt.dk [email protected]
Karen Grøn, museumdirector
• Empower the Audience! How Art Museums Can Become Enriching Creative Spaces for a Wider Audience Through Deliberate and Strategic Use of Experience and Learning Theories in Museum Gallery Interpretation and Material Culture ed. By Juliette Fritsch; Routledge 2011