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1 Copyright © 2005 InBev – All rights reserved
Trends in Beer Consumptionand InBev’s Approach
Steve Cahillane, Chief Commercial Officer
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140 Markets140 MarketsLeader in 20 major marketsLeader in 20 major markets
GearedGeared toto growthgrowth
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China
USA
Germany
Brazil
Russia
Argentina
UKBelgium
Serbia
Czech
Canada
Hungary
South Korea
Ukraine
RomaniaParaguay
Venezuela
Bolivia
Netherlands
DECLINE GROWTH
INCONSISTENT
CONSISTENTBeer – Absolute per Capita Consumption
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Carbonates
Still Drinks
Squash/Syrups
Fruit Powders
Pk. Water
Juices_
Iced/Rtd Tea
Sports Drinks
Milk_
CoffeeTea
Beer
Wine
Spirits
DECLINE GROWTH
INCONSISTENT
CONSISTENTWorld – Share of Throat
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Pk. Water
Carbonates
Juices_
Still Drinks
Iced/Rtd TeaMilk_
Coffee
Tea
Beer
Spirits
DECLINE GROWTH
INCONSISTENT
CONSISTENTChina – Share of Throat
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Pk. Water
Carbonates
Juices_
Milk_
Coffee
Tea Beer
Wine
Spirits
FAB
DECLINE GROWTH
INCONSISTENT
CONSISTENTRussia – Share of Throat
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Diversified Geographic ReachInBev is in 7 of the 10highest contributing
markets…2005 2020
44%
16%
9%
5% 4% 4% 3% 3% 3% 3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
China Russia Mexico Thailand Poland USA Brazil Spain Vietnam Ukraine
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
% of the Growth Cumulative Growth %
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Western Europe
25%
North America
17%
Asia Pacific
7%
Central & Eastern
Europe
12%
Latin America
39%
Holding Cies &
Global Export
0%
Geared to Growth3Q05: % of EBITDA
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Winning BrandPortfolio
Winning at thePoint of
Connection
World ClassEfficiency
TargetedMergers &
Acquisitions
Innovation
People / Culture
Financial Discipline
Strategic Pillars and Enablers
InBev Strategy
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Optimal brand portfolio by countryDevelop sustainable core domestic brandsDrive global premium brands
Revenue Management
Global roll-out of Brahma
Broaden consumer appeal for InBev portfolio
WinningBrand
Portfolio
Winning at thePoint of
Connection
World ClassEfficiency
TargetedMergers &
Acquisitions
Innovation
People / Culture
Financial Discipline
Strategic Pillars and Enablers
InBev Strategy
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WinningBrand
Portfolio
Winning at thePoint of
Connection
World ClassEfficiency
TargetedMergers &
Acquisitions
Innovation
People / Culture
Financial Discipline
Strategic Pillars and Enablers
Cost-discipline rollout• Ownership culture• Zero-Based Budgeting (ZBB)• Plant Optimization
World Class Commercial Program:Secure and customize route-to-marketValues based brandsBest in class with management and selling systemsOptimize Margin Pool Split6
Performance-based culture enables improvements
InBev Strategy
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Commitment to value creation builton margin expansion and EBITDAgrowth
New operating model
Increase marketing
and sales
1 4Grow
volumes
Reducecost base
Effective portfolio
2 3
investmentsmanagement
Increase marketing
and sales
1 4Grow
volumes
Reducecost base
2 3
investments
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Progress Report – YTD Performance
Operating Targets YTD 05
• Organic volume + 4 to 5% +5.6%
• Price/mix + 1% +1.7%
• EBITDA margin expansion +2.6%
EBITDA margin of 27.7% vs 25.1% YTD 04
• EBITDA organic growth +17.0%
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Premium Growth
Volume Progress in 3Q05:
Beck’s +10.2%
Brahma +14.6%
Stella Artois + 8.4%
Total InBev + 6.0%
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