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By Irina Shamaeva
1. What is People Sourcing? • Boolean Strings
vs. People Sourcing
2. The Main Concept of the Internet Search
3. Sample Techniques/Demo
We search for “target” professionals…
… to get on the phone with just the right
people at the right numbers
…and it is nice if we have extra info to
warm up the call
“People Sourcing” is finding
information about professionals.
We do People Sourcing so that (either we
or our business partners) get on the phone
with just the right people and as soon as
possible. People Sourcing makes a cold
call warm.
Boolean means: AND, OR, NOT
Search Engines use the Boolean logic
Boolean Search Strings is one of the tools
in People Sourcing
1. (Re) Search
2. Cross-Reference
3. Contact
Where? • Job Boards/ATS
• Search engines (Google, Bing)
• People search engines, like Jigsaw
• Social Networks, like LinkedIn, Facebook,
Google-Plus, Twitter, and Pinterest
What? • CVs
• Lists with contact info
• Social profiles
• Posted content (BIG DATA)
Prequalify the person for calling
Verify the info
Get extra details for making the call
warm
Call
Many ways to interact on Social Networks • Recruiters can send messages and InMails on
Google (or any other search engine)
“understands” only: • A word or several words together
• The Boolean Logic
• Operators, pointing to the pages’ title or URL or
text
URL
Title
Words
Phrases
Links
Images
Imagine what you are going to find
Translate from English into Google’s
Language
Then, you can modify the search based
on the results
This is it
(Demos
Follow)
October 24, 2012, 9:30AM-4PM: Live lectures at Hudson HQ
Location: Chancery House 53-64 Chancery Lane, London WC2A 1QS
Lectures: Search; Social Networks; Tools
Q&A, support, and tests to follow online (along with the Global Certification Program in January).
Co-teaching in London • Martin Lee, Director, Program Delivery, Europe
and Asia
• Andrea Mitchell, International Sourcing
Consultant
Reach me online http://www.linkedin.com/in/irinashamaeva
http://twitter.com/braingain
http://bit.ly/gplus-irinashamaeva
Join and share tips and technologies at
the Largest Sourcers’ Community • "Boolean Strings" Group on LinkedIn 17K+
• Boolean Strings Network 5K+
