Download - Ture Dahl Børglum, VP of Product, Endomondo
![Page 1: Ture Dahl Børglum, VP of Product, Endomondo](https://reader035.vdocuments.net/reader035/viewer/2022062320/55b1145dbb61eb747b8b4679/html5/thumbnails/1.jpg)
From zero to 25+ million downloadsTure Dahl Børglum, VP of Product
Nordic Growth Hackers January 29, 2015
![Page 2: Ture Dahl Børglum, VP of Product, Endomondo](https://reader035.vdocuments.net/reader035/viewer/2022062320/55b1145dbb61eb747b8b4679/html5/thumbnails/2.jpg)
Today
2
B2C products – but no two products are alike
The early growth
As we got wiser
![Page 3: Ture Dahl Børglum, VP of Product, Endomondo](https://reader035.vdocuments.net/reader035/viewer/2022062320/55b1145dbb61eb747b8b4679/html5/thumbnails/3.jpg)
Know your purpose
3
Why do people use your service/product?
Say what you do, do what you say,and make it easy!
![Page 4: Ture Dahl Børglum, VP of Product, Endomondo](https://reader035.vdocuments.net/reader035/viewer/2022062320/55b1145dbb61eb747b8b4679/html5/thumbnails/4.jpg)
Google Play 2011 – our paid app:
4
Own growth
In 1 Year = 53K Downloads
Google Play Boost
In 48 hours = 282K Downloads
![Page 5: Ture Dahl Børglum, VP of Product, Endomondo](https://reader035.vdocuments.net/reader035/viewer/2022062320/55b1145dbb61eb747b8b4679/html5/thumbnails/5.jpg)
Keys to Growth
5
APP STORES,
APP STORES
APP STORESAnd
User Referrals
![Page 6: Ture Dahl Børglum, VP of Product, Endomondo](https://reader035.vdocuments.net/reader035/viewer/2022062320/55b1145dbb61eb747b8b4679/html5/thumbnails/6.jpg)
App Store Optimization
6
Apple and Google ranking algorithm – nobody knows, but…
Ranking = (# of installs past few hours) + (# of installs past few days) +
Reviews (star rating + number of reviews) + Engagement (# of times
app opened etc.) + Sales ($) + Localization + Apple factor
Search Result = Title + Keywords + Reviews + Installs + Apple factor
![Page 7: Ture Dahl Børglum, VP of Product, Endomondo](https://reader035.vdocuments.net/reader035/viewer/2022062320/55b1145dbb61eb747b8b4679/html5/thumbnails/7.jpg)
Growth over the years - registered users
7
![Page 8: Ture Dahl Børglum, VP of Product, Endomondo](https://reader035.vdocuments.net/reader035/viewer/2022062320/55b1145dbb61eb747b8b4679/html5/thumbnails/8.jpg)
Next step - Activation…
8
We know…
A. Track 1st workout within 48 hours + 2nd within 7 days
B. 3 friends = twice as likely to stay
Ask yourself, what do you know?
![Page 9: Ture Dahl Børglum, VP of Product, Endomondo](https://reader035.vdocuments.net/reader035/viewer/2022062320/55b1145dbb61eb747b8b4679/html5/thumbnails/9.jpg)
9
Build half a product, not a half-ass product.
You’re better off with a kick-ass half, than a half-assed whole.
- Rework, Jason Fried & David Heinemeier Hansson
Thank You