Download - Turn Your Drupal Site into a Lead Machine
G U @kaixerart
fb.com/kaixerstudio
G U @kaixerart
fb.com/kaixerstudio
YOUR WEBSITE
YOUR CUSTOMER
@evergage
Marketers spend $45 BILLION/YEAR trying to get to “YES” online.
@evergage
Yet conversion rates are PAINFULLY LOW. $10B
2%
G U @kaixerart
fb.com/kaixerstudio
YOUR WEBSITE
YOUR CUSTOMER
@evergage
“B2B prospects are completing 70% to 85% of their research before raising their hand.”
-Marketing Sherpa
PEOPLE WANT TO STAY ANONYMOUS
@evergage
“71 percent of people who fill out a form give false answers.” - Marketing Sherpa
PEOPLE DON’T WANT YOUR EMAIL OR CALL
G U @kaixerart
fb.com/kaixerstudio
YOUR WEBSITE
YOUR CUSTOMER
G U @kaixerart
fb.com/kaixerstudio
YOUR WEBSITE
YOUR CUSTOMER
@evergage
SECRET #1
OUR REAL-TIME RESPONSE TO PEOPLE’S BEHAVOR MATTERS
… OFFLINE AND ONLINE
G U @kaixerart
fb.com/kaixerstudio
“Users leave Web pages in 10-20 seconds … a clear value prop can hold attention much longer” - Neilson Norman Group
RESPOND OR I’M GONE
@evergage
@evergage
HELP ME AND I’LL BUY
@evergage
@evergage
FACTOR IN MY PAST AND RESPOND TO MY PRESENT
@evergage
@evergage
@evergage
THIS IS FOR GIVING ME IRRELEVANT CONTENT (and for displaying a popup again after I dismissed it)
@evergage
THANKS FOR YOUR REAL-TIME RESPONSE
@evergage
SECRET #2
YOUR WEBSITE CAN BE YOUR BEST SALESPERSON
@evergage
GIVE A WARM AND RELEVANT WELCOME
Very low conversion from Pinterest channel
3x increase in revenue from the Pinterest channel.
RELEVANT WELCOME B
Who else?
Car)ng rate has increased 162% since launching this modal.
RELEVANT WELCOME
@evergage
HELP PEOPLE TAKE ANOTHER LOOK
Wanted to increase time on site.
B
10x increase in time on the site over the control group
BOUNCE PREVENTION B
People leave without anyone talking to them
2x increase over the control group ultimate capture of email
BOUNCE PREVENTION
@evergage
BUILD TRUST OVER TIME
GENERATE INTEREST
… increased leads generated by 7%.
GENERATE INTEREST
@evergage
STRIKE WHILE THE IRON IS HOT!
Sta)c CTA
Wasted Real-‐Estate
333% increase in conversions to demo request compared to not switching out the CTA
PROGRESSIVE CALL TO ACTIONS
@evergage
SECRET #4
TIPS, TRICKS, LESSONS LEARNED
@evergage
1. RESPOND TO YOUR WEB ANALYTICS
@evergage
1. RESPOND TO YOUR WEB ANALYTICS First time Visitors vs Repeat Visitors
Referring Source, Geo Visit and Page Visit Time High Bounce pages
@evergage
2. START SMALL AND ITERATE
@evergage
Welcome back. Enter your email to hear the latest from DrupalCamp:
@evergage
Here is what you’ll be missing:
@evergage
Right in your backyard. No flight. No hotel. Just conversion goodness.
Sign up today! Sign up Today
@evergage
3. TREAT EACH CLICK AS A CONVERSION
… AS THE NEXT STEP IN A CONVERSATION
@evergage
1. Respond to actions on your existing site
@evergage
1. Respond to actions on your existing site
“I’ve never seen a conference aSended by such intelligent and powerful people. Your
best leads are here.” -‐ Karl Wirth, Evergage, Sponsor 2013
@evergage
Like this Topic
Great Topic
Like this Topic
2. Build “each click is a conversion” functionality right into your site
@evergage
4. SET A GOAL
@evergage
CLICK REVENUE
$$$ LEAD
@evergage
5. MEASURE AGAINST A CONTROL
@evergage
MESSAGE: UPSELL SHOW IF: VISITED RELATED AREA TWICE GOAL: PURCHASE
GROUP VISITORS GOALS ACHIEVED
RATIO LIFT
MESSAGE 1450 200 14% 42% CONTROL 1449 140 9%
@evergage
6. TAKE A LOOK AT EVERGAGE
Evergage enables marketers to understand and respond to what each visitor, user, or account is doing—in real time…without IT.
50M Daily users
60+ Clients
3 year history
L
Boston, San Francisco and India
@evergage
BEFORE YOU GO!
Connect with Evergage…. Blog: www.Evergage.com/Blog TwiCer: www.twiSer.com/evergage LinkedIn: www.linkedin.com/company/evergage Free Conversion Resources: www.evergage.com/resources
See a Demo of Evergage
www.Evergage.com/Request-‐a-‐demo
G U @kaixerart
fb.com/kaixerstudio
RESPOND IN REAL-TIME TO PEOPLE’S BEHAVIOR
