Tv and Outdoor
April 2011
Source: TGI 2011 – Formats Seen / Used in the Last Week
The 2 Most Seen Media
TV Posters
5. Magazines4. Newspapers 6. Radio 7. Cinema3. Internet
Source: TGI 2011 – Formats Seen / Used in the Last Week
Top 2 Media Spent Time With
TV 2hours 31minutes
Posters 2hours 17minutes
4. Radio 50 minutes
3. Internet1 hour 22 minutes
5. Newspapers 19 minutes
6. Magazines 5 minutes
Source: Touchpoints 3 (All Adults)
Complementary Delivery - Time
Out of Home/Travelling In home
In h
om
e
OUTDOOR
88%
18%10%
6% 5%
RADIO TV INTERNET NEWSPAPERS MAGS
8%
9 in 10 shoppers have seen Outdoor
advertising in previous half an hour before
shopping
Source: Outdoor Media Centre 2011
Complementary Delivery - Time- Last Window of Influence
Including Outdoor for the same budget delivers additional 13%pt cover
£500k TV Campaign
=200 All Adults
TVRs
£333k TV Campaign
=133 All Adults
TVRs
£333k TV + £167k OOH
=459 All Adults TVRs
Solus TV Campaign
Take 1/3rd off TV budget
Re-invest in OOH
Source: Mediaplanner / POSTAR
Why TV & Outdoor Work Well Together
• Complementary – time, audience, geography
• Higher cover & better frequency for same £
• Increased awareness & enhanced brand perceptions
• Delivers better ROI, Sales and increased consideration