Download - TV VS Internet, Friends or Foes?
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Connected TV World Summit 2016 - @christopherufin
Christophe Rufin#Marketing #Innovation #Technology #OrangeTwitter: @christopherufin
CONNECTED TV WORLD SUMMIT
#CTVS16
MARCH 16TH & 17TH, 2016
LONDON - KINGS PLACE
TV VS INTERNET, FRIENDS OR FOES?
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Connected TV World Summit 2016 - @christopherufin
About Orange
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Connected TV World Summit 2016 - @christopherufin
TV: the king of media
87% OF BROADCAST PROGRAMS
ARE WATCHED LIVESource: Nielsen, 2013
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Connected TV World Summit 2016 - @christopherufin
TV delivers the premium media experience
1980 1990 2000 2010 2020
Sources: Wikipedia Commons, www.planar.com
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Connected TV World Summit 2016 - @christopherufin
It’s still there
“We think this is really going to be something special” Steve Jobs, on Apple TV, Macworld
2007 (the iPhone Keynote)
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Connected TV World Summit 2016 - @christopherufin
The rise of on-demand
SOME 35%OF ALL TV AND VIDEO VIEWING IS NOW
WATCHED ON-DEMAND
WITH OVER HALF OF CONSUMERS CLAIMING TO
WATCH STREAMED ON DEMAND CONTENT AT LEAST
ONCE A DAY
CONSUMERS NOW SPEND 6 HOURS PER WEEK
WATCHING STREAMED ON-DEMAND TV SERIES,
PROGRAMS AND MOVIES (x2 vs 2011)
Sources: Ericsson ConsumerLab 2015 + Eric Scherer IDATE DWS15 Conference
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Connected TV World Summit 2016 - @christopherufin
The new digital media OTT ecosystem
Adapted from Eric Scherer IDATE DWS15 Conference
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Connected TV World Summit 2016 - @christopherufin
New media dwarfs old media in market value
Source: Business Insider, oct. 2013
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Connected TV World Summit 2016 - @christopherufin
The shift to digital:age-related or generational?
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Connected TV World Summit 2016 - @christopherufin
Weaknesses of the new media
Source: Digiday.com 2015
Ad blocking becoming the normMobile video CPMs decreasing
Source: Marketingland.com, TubeMogul 2014
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Connected TV World Summit 2016 - @christopherufin
The « televisionization » of Internet
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Connected TV World Summit 2016 - @christopherufin
TV VSINTERNET
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Connected TV World Summit 2016 - @christopherufin
Impact of Digital Media over TV audience
+10% tweets on a show
=+1,8% audience
7 days later
source: Nielsen Nov. 2014
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Connected TV World Summit 2016 - @christopherufin
Integration of social media into storytelling
TPMP, D8, France:
“This first TV show with more Facebook fans than viewers”
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Connected TV World Summit 2016 - @christopherufin
Orange TV’s new feature: TV Clipping
#showhello
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Connected TV World Summit 2016 - @christopherufin
ThanksTo download this presentation:
http://slideshare.net/christopherufin
Follow me on Twitter!@christopherufin
TV VS INTERNET, FRIENDS OR FOES?
#CTVS16