Download - TWR website
![Page 1: TWR website](https://reader030.vdocuments.net/reader030/viewer/2022032507/55cec23ebb61ebd86c8b47b5/html5/thumbnails/1.jpg)
Texas Women’s Rugby
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My goal is to create an active webpage for Texas Women’s Rugby.
• This group currently has a Facebook page and inactive Twitter account.
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Key Points
• Potential visitors should care because this website could be shared with UT recruits and out-of-state rugby players who’d like an inside look at the club.
• My target audience would be rugby players of any skill level or rugby fans who have a general interest in the sport.
• This website is needed because one does not exist for Texas Women’s Rugby and it would help reach a broader audience.
![Page 4: TWR website](https://reader030.vdocuments.net/reader030/viewer/2022032507/55cec23ebb61ebd86c8b47b5/html5/thumbnails/4.jpg)
Home Calendar Photos Contact
Live Update Feed:
Placed first at the Dallas tournament! Go Horns.
Find us on FB!
Live Twitter feed
Welcome!
Next Event:
Donate here.
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Included Features
• I would include an updated calendar with upcoming matches.
• Video highlights and photos. • Officers page with email links to make contact
easier.• Donation page for alumni and fans.• FB/Twitter feed for live updates.
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Marketing
• The marketing channels I will use are Facebook and email.
• Facebook- post on the TWR page and encourage others to share.
• Email- I will email family members our page to keep up with the team and encourage other players to do the same.
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Why: The Rationale
• Sharing this page will help our team look more professional.
• It helps more potential players see who we are as a team and what kind of events/tournaments we participate in.
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Campaign messages
• Facebook- “Follow us here for tournament updates, photos and contact information!”
• Email- “Hi (friends/family), you can stay updated with the team and I at our website here: www…org”
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Traffic goal
• My goal is 500 total hits on my webpage.
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Date of implementation
• This will start Monday April 27, 2015.
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Marketing Results
Implemented April 29, received 43 sessions.Next four days only had 21 views.However, Monday May 4 had 54 views. Possibly due to tournament results being made public nationally.
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My goal was 500 total views. I fell just short at 496. 90 percent of my visitors were new.My bounce rate was 57.69%. I can correct this by possibly posting more and having even more promotion.
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Access Locations
My most popular country was the US with 142 sessions, a bounce rate of 55.63% and a 00:41 duration.Third most popular was Germany with 29 sessions, a bounce rate of 79.31 percent and a 00:14 duration, possibly due to the language barrier.
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• www.texaswomensrugby.org