Udbuds- og kontraktformer som et virkemiddeltil at skabe værdi gennem innovation
Sebastiano Lombardo, Head of InnovationNorconsult
Sebastiano Lombardo• Head of Innovation at Norconsult AS
• NTNU – Sivilingeniør (1997)
• BI Norwegian Business School – Master of Management (2006)– PhD candidate (2013)
• Certified E.deBono instructor
• Past experience: – Statoil, SINTEF, Gjensidige, Norsk Hydro– Master trainer Co-Creation Program Norsk Hydro ASA
PhD project - The Value of Co-Creation• a study to understand successful client - consultant interaction
• based od empirical data from 30 projects cases of which– highway (6)– railway (4)– metro (1)– airport (1)
• topics in the 4 articles– creativity under constraints– value definition– strategic implications of co-creation– creativity best practice
• today I propose insights from this research
Tendering and Contract forms as an instrument to create value through innovation
Sebastiano Lombardo, Head of InnovationNorconsult
INNOVATIONVALUE CREATION
TENDERING
CONTRACTING
I WILL KEEP THIS SIMPLE ;-)
yet not trivial…
I WILL PROVIDE YOU WITH TOOLS
TO REFLECT AND ACT
INNOVATION and CONTRACTING
interesting
because of
the definitional issue
INNOVATION & CREATIVITY
ANY DEFINITIONS ?
1
2
CREATIVITY defined
Creativity awareness
Think of a highway project that is aboutto start.
How does the contract contribute to shape "the box"?
Focus Idea Generation Idea evaluation Final choice
INNOVATION PROCESS defined
Evaluation of
Offering
Tenderdesign Contract
I will highlight a few key aspects with respect to innovation
Tenderdesign
Pricing model
Key Competence
Planning phase
Incentives
ContractEvaluation
of Offering
Fixed vs pr/hour
regional planning vs building the road
Tender design
• Require innovation management competences
• Require an Innovation Process design as a part of the offering– independently from the level of planning– propose a focus for the innovation process
• Include incentives
Evaluation of
Offering
Tenderdesign Contract
Price
ProjectOrganization
KeyCompetence
Solutiondesign
evaluation criteria!% weight?
evaluation criteria!% weight?
innovation teamincluded?
Evaluation of offering
• Check Innovation management as key competence – in addition to geology, construction, landscape, etc.
• Check for any description of how the innovation process is designed– focus areas (at least)– phase descriptions– duration– budget– participants– etc.
Contract
Schedule /Deadlines
Scope
Work packages
Dailyfines
Evaluation of
Offering
Tenderdesign
Contract
• Contract can be the show stopper.
the most normal and trivial excuses for not having innovation
• Scope: "this is just a technical issue" • Budget: "we have no resources for that", • Schedule: "we have no time left"
the most real cause for not having innovation
• Lack of relevant knowledge and compentence– on both sides
VALUE
AND
VALUE CREATION
through innovation processes in highway projects
THE VALUE CONCEPT
economic , cultural, social, symbolic
currencies
Value defined in terms of capital variation.
VALUE CO-CREATION practices
ACCESS TO CAPITAL
EXPLOIT THE CAPITAL
PROVIDE
DENY
ENABLE
DISABLE
24
Co-created Value calculations
Vtot = ∆ Capital total =
THE BUYER'S PERSPECTIVE
• CO-CREATION– acknowledge the buyer's role in the value creation
• Buyer's COMPETENCE– how does a cost-effective innovation process look like?– how to asses an innovation process design?– how to define value?– how to take into account all the forms of value?
Conclusions and recommendations• Change the rules to foster innovation?
– not necessary– not sufficient
• Ask always and explicitly for innovation in the tender (not as an option)
• Enhance buyers knowledge and competence – Training program for Professional Innovation Service Purchase.
