Download - UNBC Wood Concrete Marketing Team
UNBC Wood Concrete Marketing Team
www.unbc.ca/woodconcrete
Mountain Pine Beetle Wood Concrete
Wood Cement Composites
Mineral Bonded Wood Materials (definition):
“the utilization of surplus wood wastes: shavings, wool, or sawdust using inorganic binders: gypsum, magnesite, or Portland cement”
One of the first patents, in 1910, described as:
“a method to produce fire safe, lightweight, porous material”
History
• 1900 - The first mineral bonded board was produced by an Austrian carpenter using wood shavings and gypsum.
• 1920 - The first Wood Wool Cement Board (WWCB) is produced in Austria. Several others in Europe followed.
• 1930 - Wooden lath reinforced WWCB roofing boards produced in Holland, along with the first Cement Bonded Wood Chips (Durisol) boards.
• 1950 - Velox boards produced in Austria from course wood particles and cement.
• 1970 - The first Cement Bonded Particle Board (CBPB), called Duripanel, was produced in Switzerland.
• 2000 - Eltomation developed a fully automatic plant for Wood Strand Cement Board with approx. 1100 kg/m³, called EltoBoard
Technological Process
Cement
Water
Wood Mixer
Mat distribution
on form boardPressing
Curing room/yard
Trimming andfinishing
Material Attributes
European Products
Brazilian Products
Philippine Products
American Products
MPB Wood Concrete Compatibility
POOR
GOOD
MPB-killed wood-cementcompatibility
Ext
ract
ives
Dec
ay
MPB Wood Concrete Compatibility
010
2030
4050
6070
8090
100110
120
Soundwood
TSD-1 TSD-2 TSD-3 TSD-4 Blue-stainedsapwood
Inde
x va
lues
CA
CI
CX
Research Questions
• Wood-cement compatibility– Lodgepole pine is the most compatible wood species
in North America (paradigm/imitation)– What about beetle-killed lodgepole pine compatibility
with Portland cement? (research question/innovation)
• Interior walls– Gypsum board isn’t the best building material on the
market (paradigm/imitation)– What about replacing it with a wood-cement panel?
(research question/innovation)
MPB Wood Concrete Products
• Various applications of the material are in use and/or under development
• Versatility of wood concrete leads to many possible applications
Planters
Benches
Countertops – Ramada Hotel PG
Countertops –Union of BC Municipalities HQ (Victoria)
Interior Walls
Moulded Products
Structural Applications / Walls
Marketing Research
• Phase I: Focus Groups– 76 participants discussed wood concrete
– Most participants responded very positively to product. Industrial/professional consumers wanted to know more about technical specs.
– Greenness: It has green properties such as employing an otherwise unusable component. However, there is skepticism because of the energy/emissions used to produce concrete.
– Potential applications: flooring or patio tiles, garden blocks, countertops, and furniture
– Pricing: People might consider this product if it were 10% higher or lower in cost than what it is replacing
Marketing Research
• Phase II: Conjoint Analysis– 151 participants rated product bundles on a 100
point scale for three products• Countertops• Garden blocks• Floor tiles
– General preference toward attributes:• Location of production was rated as the
most important attribute.
Phase II: Conjoint Analysis
• General preference toward attributes
• Relative Importance of Attributes (Countertops)
Phase II: Conjoint Analysis
• Relative Importance of Attributes (Floor tiles)
Phase II: Conjoint Analysis
• Relative Importance of Attributes (Garden Blocks)
Phase II: Conjoint Analysis