Transcript
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Rules for conducting successful PR in emerging markets
1011
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Complexity Rules
(embrace it)
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Push theBoundaries
(play on adifferent field)
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Lead the Market
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(… but NOT bytoo much)
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Grow thePie
(not just your piece)
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Mind the Gap!
(know your audience)
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It’s all about the
Talent
(you’ll have to grow your
own)
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Content is King
(context is queen)
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Go Digital,Go Mobile!
(leapfrogtraditional
approaches)
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It is all about the
Experience
(adopt a direct
approach)
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Integrate, Integrate, INTEGRAT
E!!
(integrate)
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Expectthe
Unexpected
(success redefined)
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