Download - Understanding Social Media Day Two
Transcript
- 1. Understanding Social Media for the Arts
- A 2 day course for local authority arts engagement officers
- 2. Housekeeping
- no smoking in the building or directly outside
- no fire alarm is expected
- open wifi - mdda_internet
- switch mobiles to silent
- if there is anything you are not sure about please ask
- 3. Learning Objectives
- Provide an understanding of Web 2.0 and social media
- Introduction to a number of useful social media applications
- Create an awareness of good practice in digital engagement through examples and case studies
- Know how to plan a digital engagement plan for a project
- Be aware of the issues around using digital tools safely and effectively
- Understand how to integrate digital engagement with other engagement activities
- 4. Course Outline - Day 2
- 9:30 Registration
- 10:00 Introductions & Overview of the Day
- 10:15 Refresher from Day 1
- 10:35 Using Social Media: art.locates.me Case Study
- 11:30 Coffee
- 11:45 Working Effectively and Safely with Online Tools
- 12:45 Lunch
- 5. Course Outline - Day 2 (Cont.)
- 13:30 Using Rich Media for Engagement Overview
- 13:55 Understanding Video Online Alan Holding
- 14:45 Coffee
- 15:00 Workshop 3: Working with Rich Media
- 16:00 Q & A
- 16:20 Final Remarks
- 16:30 Close
- 6. Introductions
- 7. Refresher from Day 1
- 8. What did we Learn?
- What is social media?
- What is Web 2.0?
- Who is using it?
- Why are they using it?
- Websites vs. Web Presence what does this mean?
- 9. What did we Learn?
- Communication Tools
- Collaboration Tools
- Your Digital Engagement Strategy
- Sign up to Twitter
- AmbITion Online Network (getambition.ning.com)
- AmbITion toolkit (toolkit.getambition.com)
- 10. Using Social Media: Case Study
- 11. Coffee Break
- 12. Working Effectively & Safely with Online Tools
- Hardware & Networking
- Online Software
- Policies & Procedures
- Legal Considerations
- People
- 13. Hardware & Networking
- Your equipment makes you vulnerable
- Regular updates
- Passwords and Logins
- Virus checking
- Multiple users desktop image
- Wifi Vulnerabilities
- Websites & Servers
- 14. Online Software
- Browsers are vital
- Password protection
- Shared logins & multiple users (e.g. blogs)
- Multiple accounts (e.g.working with Twitter)
- eCommerce selling tickets online (e.g. Edinburgh Fringe 2008)
- Secured by Visa
- Fulfilment
- Barcoding & eTickets
- 15. Online Software
- Managing your social media accounts
- Having a consistent message
- Automatic vs. Manual repurposing of content
- The Electronic Press Pack
- Images, audio & video
- 16. Policies & Legal Issues
- Data Protection
- Freedom of Information
- Copyright All Rights Reserved; Creative Commons; Open License
- Commenting & Moderation
- Working with children
- Terms & Conditions
- 17. People
- Project Staff
- Volunteers
- Audience
- Registered Users
- Unregistered / Anonymous Users
- Artists etc.
- 18. Working Effectively & Safely Online
- Think about the issues in advance
- Dont be scared because its online its often just about adapting good practice from the offline world into the new space
- If youre the responsible organisation and youve doubts about anything you make the decision!
- If you get things wrong fix them, and learn from the mistakes dont stop doing things
- Ask for advice if its a web question ask your developer, if its a legal question you might need legal advice
- Take copyright seriously yours and other peoples
- 19. Working Effectively & Safely Online
- Tagging
- Measurement
- Interoperability
- Use of client tools e.g. Tweetdeck; iPhone Applications
- Look after your brand!
- 20. Lunch
- 21. Rich Media Key Qs
- What content have you got access to?
- How do you want to capture your content?
- What skills and technology have you got?
- Who is the audience for your rich media?
- How do you want to distribute it?
- 22. Types of Rich Media
- Photographs & Images
- Audio
- Video downloads
- Video streaming
- 3D & Virtual Environments
- 23. Photography key tools
- Digital Camera
- Photo editing software (e.g. www.pixlr.com , http://picasa.google.com/ )
- Gallery/Upload Sites (e.g. www.flickr.com )
- Microblogging Photos (e.g. www.twitpic.com )
- Printing Photos
- Photobooks (e.g. www.lulu.com , www.blurb.com )
- 24. Audio key tools
- Digital Recorder (e.g. Xoom, Edirol)
- Audioblogging (e.g. www.audioboo.com )
- Audio Editing (e.g. Audacity)
- Storing audio (e.g. Myspace, Soundcloud, Archive.org)
- Podcasting (e.g. iTunes, Odeo)
- Online Radio (e.g. http://www.commedia.org.uk/)
- 25. Video Key Tools
- Video Camera (e.g. Flip, Kodak Zi6)
- Video Editing Software
- Video Hosting (e.g. Youtube, Blip.tv, Vimeo)
- Live streaming video (e.g. Ustream, Livestream)
- Podcasting (e.g. iTunes, Odeo)
- Online Radio (e.g. http://www.commedia.org.uk/)
- 26. 3D & Virtual Environments
- Second Life
- Machinima
- Digital Art
- Augmented Reality
- Motion Capture
- www.futureeverything.org Future Everything festival
- www.andfestival.org.uk - AND Festival
- 27. Some General Points
- Whats right for your project?
- Have you already got content? (e.g. photos of past events)
- Have you the skills/equipment you need?
- Is your website able to cope with rich media? Or do you need to use a 3 rd party?
- How do you judge whether its been successful or not?
- Remember copyright issues, but dont use them as an excuse for not doing something!
- 28. Understanding Video Online Alan Holding
- 29. Coffee
- 30. Workshop 3: Using Rich Media for Engagement
- Decide on your arts project and give it a name
- Why do you think a video will be useful? Who is it aimed at?
- How do you plan to: film it, edit it, distribute it
- 31. Q&A
- 32. Learning Objectives
- Provide an understanding of Web 2.0 and social media
- Introduction to a number of useful social media applications
- Create an awareness of good practice in digital engagement through examples and case studies
- Know how to plan a digital engagement plan for a project
- Be aware of the issues around using digital tools safely and effectively
- Understand how to integrate digital engagement with other engagement activities
- 33. Thanks.
- Adrian Slatcher, [email_address] @adrianslatcher on Twitter