In The Age Of Consumer Empowerment
MIEL VAN OPSTAL | FEB. 5, 2015 UNDERSTANDING SOCIAL SELLING – NEW PATH TO PURCHASE
“Interesting content is a top 3 reason people follow brands on social media.”
Content+
Interesting content should bea top 3 reason people want tosubscribe to your newsletteror join your community.
A FACEBOOK PAGE WITH 400,000+ LIKES
IS WORTH LESS THAN A(N E-MAIL) LIST OF
15,000 VERIFIED & COMMITTED PROFILES.
WHERE WILL YOU HELP YOUR CUSTOMERS TOMORROW?
Generations X, Y and Z
BAD RELIGION – STRANGER THAN FICTION
COLLECT DATA. MEASURE EVERYTHING.ANALYZE.
SPEND. MONEY.
Source: socialmarketingwriting
92.6% makes purchasing decisions based on visuals
SOCIAL MEDIA IS THE
BETWEEN ZMOT & UMOT
SOCIAL MEDIA IS THE
IN A DIGITAL ECOSYSTEM
Source: Lee Odden
Source: GetVerde
the buyer process is changing faster than organizations are responding to it.
(Source)
Attract Convert Deliver Upsell ReferralEngage Nurture
Shift in consumer behavior
Problem? Options? Evaluate Choose/Buy Experience Complete Recommend
Attract Convert Deliver Upsell ReferralEngage Nurture
Shift in consumer behavior
Problem? Options? Evaluate Choose/Buy Experience Complete Recommend
B2B buyers complete up to 90% of the buying process before they contact a potential supplier.
On average, decision makers consume five pieces of content before being ready to speak to a sales rep.
The availability of product and service information on the web and through social networks has fundamentally transformed the marketing and sales funnel, putting pressure on Marketing and Sales to align both process and content/messages.
Aberdeen Group
The availability of product and service information on the web and through social networks has fundamentally transformed the marketing and sales funnel, putting pressure on Marketing and Sales to align both process and content/messages.
Aberdeen Group
It can happen any moment.Be prepared.
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Much Obliged!
