Download - UnFranchise Business Plan
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marketamerica
The UnFranchiseBusiness Development System
®
®
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Market America’s mission is to provide a system for entrepreneurs to create an ongoing income, while providing consumers worldwide with a better way to shop. Through revolutionary technology and the power of people, we are creating the economy of the future.
Headquartered in Greensboro, North Carolina
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Founded in 1992, ma is a Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing.
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The company employs over 500 people globally with international operations in the United States, Australia, Canada, Hong Kong and Taiwan.
The company employs over 500 people globally with international operations in the United States, Australia, Canada, Hong Kong and Taiwan.
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With more than 3 million customers and 180,000 Independent Distributors and UnFranchise® Owners worldwide, Market America has generated over $3 billion* in accumulated retail sales.
With more than 3 million customers and 180,000 Independent Distributors and UnFranchise® Owners worldwide, Market America has generated over $3 billion* in accumulated retail sales.*As of December 31, 2008. Estimated retail sales based on suggested retail price
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Since the company’s inception, individuals have earned $1.8 billion* in commissions and retail profits.
Since the company’s inception, individuals have earned $1.8 billion* in commissions and retail profits.
*As of December 31, 2008. Estimated retail sales based on suggested retail price
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Through One-to-One Marketing, Market America combines the Internet with the power of people — creating the ultimate online destination.
Through One-to-One Marketing, Market America combines the Internet with the power of people — creating the ultimate online destination.
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We have revolutionized a brand-new industry, setting a standard by which all other businesses are measured — Built on Product. Powered by People.®
We have revolutionized a brand-new industry, setting a standard by which all other businesses are measured — Built on Product. Powered by People.®
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The 45-Year PlanThe 45-Year PlanFor every 100 people who reach the age of 65...
1% Wealthy
5% Still Working
4% Financially Fit
28% Dead
62% Flat Broke
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The 45-Year PlanThe 45-Year Plan
Your options to earn additional income:
• Work more hours• Get a second job• Own your own business• Franchise • Investments • Inheritance• Go back to school• Lottery
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The 45-Year PlanThe 45-Year Plan
95 percent of people spend up to 45 years of their lives making the other 5 percent successful.
They work a plan for someone else’s financial success — not their own!
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The 2- to 3-Year PlanThe 2- to 3-Year PlanA Plan For Your Financial Success
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The 2- to 3-Year PlanThe 2- to 3-Year Plan
Like a franchise:• Systemization, standardization,
uniformity• State-of-the-art management
systems• Merchandising and marketing
tools• Growing visibility • Own multiple business locations• Standardized training systems
The UnFranchise® Business Development System
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The 2- to 3-Year PlanThe 2- to 3-Year Plan
Unlike a franchise:• No franchise fees • No monthly royalties• No territorial restrictions• Start part time with flexible
hours• Minimal startup expenses plus
potential tax advantages• Little risk
The UnFranchise® Business Development System
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The 2- to 3-Year PlanThe 2- to 3-Year Plan
Two ways to earn income:1) Provide products
Service 10-15 Preferred CustomersEarn 30-1,000% gross retail profit
2) Time leveragingDuplicate effortsDevelops & manages only 2 sales and distribution organizations
The UnFranchise® Business Development System
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Which would you prefer?Which would you prefer?
The 45-Year PlanThe 45-Year Plan The 2- to 3-Year Plan
The 2- to 3-Year Plan
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marketamericaA Product Brokerage CompanyA Product Brokerage Company
• Identifies the latest market-driven products
• Eliminates the burden of manufacturing• Moves with the marketplace• Does not rely solely on the sales of any
one product or service
• 2,500 exclusive products and services• Access to multibillion-dollar markets
Market America’s Mall Without Walls®
®
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marketamericaMultibillion-Dollar MarketsMultibillion-Dollar MarketsHealth & NutritionAnti-AgingCosmeticsPersonal CareWeight
Management
Home & GardenPet CareTelecommunicatio
nsInternetAuto Care
®
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Exclusive ma BrandsExclusive ma Brands
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Customizable ProductsCustomizable Products
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ma Health & NutritionHealth & Nutrition
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ma Health & NutritionHealth & Nutrition
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ma Health & NutritionHealth & Nutrition
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ma Health & NutritionHealth & Nutrition
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ma Health & NutritionHealth & Nutrition
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ma Health & NutritionHealth & Nutrition
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ma Health & NutritionHealth & Nutrition
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ma Health & NutritionHealth & Nutrition
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ma Health & NutritionHealth & Nutrition
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ma nutraMetrix®nutraMetrix®
nutraMetrix® is revolutionizing the healthcare industry by providing health professionals with advanced wellness solutions, while offering an additional income through our unique and innovative Business Development System.
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ma Weight ManagementWeight Management
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ma Anti-AgingAnti-Aging
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ma Anti-AgingAnti-Aging
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ma Anti-AgingAnti-Aging
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ma Anti-AgingAnti-Aging
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ma CosmeticsCosmetics
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ma Personal CarePersonal Care
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ma Personal CarePersonal Care
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ma Home & GardenHome & Garden
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ma Pet HealthPet Health
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ma Auto CareAuto Care
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ma WebCentersWebCenters
ma WebCenters
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ma Voitel®Voitel®
• Home phone• Wireless service• Broadband Cards for laptop computers (USB Card)
• Home phone• Wireless service• Broadband Cards for laptop computers (USB Card)
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marketamericaAn Internet Marketing CompanyAn Internet Marketing CompanyThe Web Portal combined with Market America’s people power provides the most efficient and friendliest experience found anywhere on the Internet.
®
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The Ultimate Online DestinationThe Ultimate Online Destination
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The Web PortalThe Web Portal• Unlimited Shopping
• Hundreds of Exclusivema Brands and Products
• Custom Nutrition Services
• Travel• Gift Cards & Certificates
• Customer RewardsProgram
• E-mail, Blogs, Video,maTV, maNewsstand
• News, Weather, Sports• Entertainment• Social Networking
• Thousands of Partner Stores
• Quick, accurate product & content search
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Partner StoresPartner Stores
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Approximately every 10-20 years, a new marketing system emerges as a better way of distributing products to the end consumer.
Approximately every 10-20 years, a new marketing system emerges as a better way of distributing products to the end consumer.
marketamerica
®
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marketamerica
One-to-One MarketingOne-to-One Marketing
• New paradigm• People hate to be sold, but love to buy• Building share of customer: providing a greater
variety of products to a small portfolio of customers
• Match people to products and products to people
• High-tech & high-touch• Giving customers exactly what they want
Creating the Economy of the Future
ma will be to One-to-One Marketing what McDonalds is to franchising and what Microsoft is to computerization.
®
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Five steps to building a successful UnFranchise® Business
1. Apply2. Create3. Qualify4. Activate5. Teach, Manage
& Support Others
The UnFranchise Business Development System is a proven plan for qualified individuals to successfully attain financial independence.
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ApplyApplyComplete the Independent Distributor Application and Agreement
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ApplyApply
UnFranchise Owner (Independent Distributor)
• Subscription Fee• Buy product at Distributor Cost
and earn gross retail profit
• Participate in the Management Performance Compensation Plan (MPCP) and earn commissions
Sales Representative
• No Cost• Buy product at
Distributor Cost and earn gross retail profit
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ApplyApply
Your Subscription includes:
• Custom Web Portal• Online UnFranchise®
Business Account• Career Manual• Getting Started Guide &
Getting Started Audios• Access to Audio Download
Library
• Preloaded MP3 Device• Monthly Powerline
Magazine — print & digital
• Training and Seminar System
• Coaching and mentoring by experienced UnFranchise® Owners
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CreateCreateBusiness Volume (BV) andIncentive Business Volume (IBV)
• Business Volume (BV) is the unit value (points) assigned to exclusive ma-branded products
• Incentive Business Volume (IBV) is the unit value (points) assigned to any of our Partner Store brands
• BV and IBV are used to calculate commissions
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CreateCreate
• Personal Use• Retail Sales• Merchandising Systems
– Web Portal– Catalogs– Product Cards
Ways to create BV and IBV:
• Transfer Buying• Preferred Customer AutoShip• Internet Marketing• One-to-One Marketing
– Building Share of Customer
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Building Share of CustomerBuilding Share of Customer10-15 Customers shopping regularly
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Building Share of CustomerBuilding Share of Customer
• Offer existing customers more products/services through the Mall Without Walls™ and Web Portal
• Match products to people, and people to products
• maRewards program allows customers to get paid for shopping
10-15 Customers shopping regularly
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QualifyQualifyAccumulate 200 BV to qualify your Business Development Center (BDC) which opens both your left and right BV and IBV banks
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QualifyQualifyAccumulate 200 BV to qualify your Business Development Center (BDC) which opens both your left and right BV and IBV banks
• Once your Business Development Center has been qualified it will begin to accrue Business Volume (BV) and Incentive Business Volume (IBV)
• The sooner you qualify, the sooner you will be eligible to earn commissions and bonuses!
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ActivateActivatePersonally sponsor and place one qualified Independent Distributor in your left organizationand one qualified Independent Distributor in your right organization
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ActivateActivate
Q: Why just two sales and distribution organizations?
A: The number 2 is the smallest multiplier for the highest profit. Statistics show that the average person successfully develops 2.8 organizations
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Teach, Manage & Support OthersTeach, Manage & Support Others
Teach others how to:
1. Apply
2. Create
3. Qualify
4. Activate
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People lead to people
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People lead to more peoplePeople lead to more people
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BV & IBV are generated as your organization expandsBV & IBV are generated as your organization expands
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System Search
System Search
The system searches for BV & IBV to infinityThe system searches for BV & IBV to infinityRetail sales, expanding distribution, Preferred Customers ordering through
your Web Portal, personal use, expanding customer base, and word-of-mouth advertising
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Horizontal MarketingHorizontal MarketingHorizontal Marketing is an organizational structure that most businesses use. With a horizontal structure, an economic incentive to help others succeed does not exist.
• Real Estate Agencies (e.g., Century 21®)
• Insurance Companies (e.g., AllState®)
• Chain Stores (e.g., Ace Hardware®)
• Franchises (e.g., McDonalds®)
• MLM/Network Marketing or Direct Sales (e.g.,
Avon®)
Examples of Horizontal Marketing:
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Horizontal Marketing Organizational Structure
Horizontal Marketing Organizational Structure
Insurance CompanyFranchise CorporationRegional Sales Manager
Agents/BrokersMaster FranchisersDistrict Sales Manager
Sales RepresentativeLocal FranchiseLocal Sales Territory
ALL IN COMPETITION
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Disadvantages of Horizontal MarketingDisadvantages of Horizontal Marketing
ALL IN COMPETITION
• Additional locations multiply costs
• Creates competition
• Territorial restrictions
• Time/resources spread too thin
• No cooperation/collaboration
• MLM — system to duplicate horizontal marketing
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Vertical MarketingVertical MarketingVertical Marketing is an organizational structure that provides an environment in which there is an economic synergy between the people participating throughout the entire enterprise.
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Vertical Marketing Organizational Structure
Vertical Marketing Organizational Structure
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Advantages of Vertical MarketingAdvantages of Vertical Marketing
• The UnFranchise® System eliminates the pitfalls of horizontal marketing
• Compounding efforts
• Encourages teamwork/support• No territorial restrictions
• When one succeeds, everyone benefits• Minimal costs to expand
• Leverages duplication and standardization
• Everyone receives 100 percent credit for sales and volume generated
• Maximizes the probability of individual success
• Synergistic
• Gain from other’s work, volume and sales
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Disclaimer
The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Independent Distributor, nor are they intended to represent that any given Distributor will earn income in that amount.
The success of any Market America Independent Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business.
Canadian Distributors, if making an earnings claim, must disclose the earnings of a typical Independent Distributor. Please refer to the end of the printed presentation of the UnFranchise® Management System to see the Income Disclosure Chart. Canadian Independent Distributors should convert references of currency to Canadian dollars. Canadian Distributor commissions will be converted weekly to Canadian dollars. The conversion rate will be the exchange rate published by the Wall Street Journal immediately preceding the commission process for each week (typically the Tuesday of the week that a commission check is paid).
The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Independent Distributor, nor are they intended to represent that any given Distributor will earn income in that amount.
The success of any Market America Independent Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business.
Canadian Distributors, if making an earnings claim, must disclose the earnings of a typical Independent Distributor. Please refer to the end of the printed presentation of the UnFranchise® Management System to see the Income Disclosure Chart. Canadian Independent Distributors should convert references of currency to Canadian dollars. Canadian Distributor commissions will be converted weekly to Canadian dollars. The conversion rate will be the exchange rate published by the Wall Street Journal immediately preceding the commission process for each week (typically the Tuesday of the week that a commission check is paid).
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How Commissions are earnedBV & IBV commissions are paid weekly
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How Commissions are earned
1,200 total BV from your left and right = $300
2,400 total BV from your left and right = $300 | 2,400 total IBV from your left and right = $300
3,600 total BV from your left and right = $300 | 3,600 total IBV from your left and right = $300
5,000 total BV from your left and right = $600 | 5,000 total IBV from your left and right = $600
1,2002,4003,6005,000
1,2002,4003,6005,000System
SearchSystem Search
| 1,200 total IBV from your left and right = $300
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System Search
System Search
How Commissions are earned
1,2002,4003,6005,000
1,2002,4003,6005,000
As your business organization grows, the frequency of commissions earned increases until it occurs weekly
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How Bonuses are earned
Every time you and any BDC in your left sales organization plus any BDC
in your right sales organization completes the BV commission cycle in the same week, you receive a management bonus of $600!
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Earn More IncomeEarn More IncomeOpen additional Business Development Centres to increase your commissions
Weekly earnings potential: $10,800
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Master UnFranchise® OwnerMaster UnFranchise® OwnerEnables you to leverage your efforts by opening multiple BDCs from the beginning
Put in twice the work for three times the pay!Annual earnings potential: $561,600
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The One-to-One Marketing Engine
The One-to-One Marketing EngineMarket America provides entrepreneurs a
complete and proven business system. The components explained in this presentation work together as a complete marketing engine to drive customers, sales and traffic into your UnFranchise® Business — resulting in a stream of ongoing income.
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Components That Drive Your SuccessComponents That Drive Your Success
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Product Brokerage • Over 2,500 exclusive ma-brands and products • Mall Without Walls™ • Multibillion-dollar markets • Market driven
11
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22Internet Marketing Support • Web Portal — Ultimate Online Destination • Comparative shopping • E-commerce drives traffic to your site • Thousands of Partner Stores • Get paid to shop (rewards program) • Entertainment portal • Social networking
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33Training & Support System • Minimal startup costs • NMTSS (National Meeting, Training and
Seminar System) • Areas of interest (e.g., Health &
Nutrition, Cosmetics, Personal Care) • Marketing tools and events • Most lucrative and realistic
compensation plan ever created • International visibility, publicity and
exposure
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44One-to-One Marketing • People power with global
exposure • Personal relationships with
customers • Identifies hottest markets and
trends • High-tech, high-touch • Match people to products and
products to people
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Components That Drive Your SuccessComponents That Drive Your Success
Product Brokerage
Internet Marketing& Support
Training & Support
One-to-One Marketing
THROUGH POWERFUL SYNERGY, OUR PROVEN SYSTEM GENERATES TRAFFIC, LEADS AND SALES FOR YOUR BUSINESS
— RESULTING IN A STREAM OF ONGOING INCOME.
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You’re probably thinking,You’re probably thinking,
“Can Market America work for me?”
“Are you right for Market America?”
I’m thinking,
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One thing is certain —One thing is certain —
Before you decide, ask yourself:
If you don’t try anything, then everything will stay the same
1)Am I happy in my current financial situation?2)Do I have enough free time to spend with
family or do the things I enjoy?3)How prepared am I for retirement?
Once you choose, the rest is easy...
• Get your questions answered• Try ma-branded products• Visit my Web Portal• Give it a Trial Run — we will work together• Get started on the 2- to 3-Year Plan
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A Web Portal, an Opportunity and the Power of People
A Web Portal, an Opportunity and the Power of People
Independent Distributors and UnFranchise® Owners have earned the following since the company’s inception:
Total retail profits earned†:
$876,944,141
Total commissions earned:
$896,704,933
Total Distributor earnings:
$1,773,649,074*
+ =*As of December 31, 2008. †Estimated retail sales based on suggested retail price
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