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CEM 2.0Exploring nextgeneration customerexperience management
Deutsche TelekominterviewOlivier Baujard, CTO,comments on the technologytopics of tomorrow
The rise ofcloud computingWe look at how thecloud can supportindustry growth
ALSO INTHIS ISSUE
unite magazineIssue 9
Transform
around thecustomer
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unite | Issue 9
Do you sometimes feel you are missing
out on a terric new business opportunity
because it requires changes to the way
your company works that are too costly
or take too long to implement?
Id guess that a majority of executives in
the communications sector would admit to
answering yes. Given the breakneck pace
of change in our industry, with innovation
around every corner, its probably a
situation that will pop up more and
more often.
What would it take to be able to answer
never to this question?
At Nokia Siemens Networks, we think it will
take agility, the ability of a communications
service provider (CSP) to identify new
opportunities early and capitalize on them
quickly with minimal effort. Such agility is
achieved by transforming networks and
business processes. Software, processes
and services must be designed to enable
CSPs to pursue new opportunities by
managing the complex array of multi-
vendor, multi-technology networks
and services.
Competition is intensifying and coming at
CSPs from all angles. Not just from other
CSPs, but from cloud players, media
companies, and consumer electronics
rms. To continue to serve their customers
well, CSPs must have an incentive to
continue to invest in their networks
and businesses.
Such investment is vital to ensure that
communications continues to bring benets
to people everywhere, transforming their
lives. In a time of economic uncertainty,
countries can raise their GDP signicantly
by making broadband more widely available.
Remote working, smart energy grids,
mobile banking services, replacing physical
products with virtual ones all are benets
that communications brings to the world.
Only by investing in infrastructure and
proactive, automated business processes
can CSPs continue to support and provide
these benets.
Transformation will enable CSPs to
continuously improve the services they
offer and reduce their time to market.
Todays short service lifecycles quickly
erode the potential of a particular service
to make a prot, so a continuous cycle
of new offerings is essential. Yet even
service innovation is not enough.
Services need to be more attractive
and unique for customers.
Nokia Siemens Networks can help CSPs
to transform the customer experience by
making full use of their customer insights,
assets and resources through optimized
and automated processes. We offer
the opportunity to outsource non-core
activities allowing CSPs to focus on their
key strategic objectives. And we offer
dynamic business models with managed
transformation, combining products and
services for the ultimate agility.
Networks and processes need to be smart
to cope with the speed of change that is
upon us. Agility will be vital.
Rajeev Suri
Chief Executive Ofcer
Stay agile to stay in front
In this issue:3 TeliaSonera unies customer data
across borders4-5 CEM 2.0: High performance customer
experience management6-7 Technologies for the future: Deutsche
Telekoms view8 Telefnica Lab probes the smartphone
experience9 New Korean Smart Lab extends
global collaboration10 Vodafone brings mobile broadband to Albania11 Vodacom supports football fans at World Cup
12 Communications: The power behind smart grids13 Chileans embrace mobile broadband14-15 SaskTel brings next generation networks
to rural Canada16-24 Technology talk25 Industry-leading Health and Safety
recognized in India25 Partnership enables integrated services26 The skys the limit for cloud computing27 New group to smooth the way for Asian
cloud computing
Rajeev Suri
TeliaSoneraunies customerdata across borders
In the rst project ofits kind, TeliaSonerais unifying subscriberdata from six countriesonto a single platformto achieve higheroperational efciencyand faster timeto market.
Part of an extended network modernization
program, TeliaSonera has implemented
an initiative to bring together subscriberdata from six countries onto a single
management system. When nally
completed in about two years, the project
will enable TeliaSonera to service ten
million mobile subscribers in Denmark,
Estonia, Finland, Lithuania, Norway and
Sweden from a single access point.
To help it achieve its ambitious goal,
TeliaSonera has chosen the Nokia Siemens
Networks Subscriber Data Management
generate insights on customer behavior
easily and develop services catering to
the specic needs of different users.
Integrating the platform with its existing
IP Multimedia Subsystem (IMS), also
from Nokia Siemens Networks, will
further enable TeliaSonera to widen the
management of subscribers to include its
xed line customers. Clearly, the Nokia
Siemens Networks SDM solution will be
easier to integrate with our IMS, but the
key reason we selected the system was
its proven reliability in several deployments
around the world, says Ljunggren.
The Nokia Siemens Networks One-NDS
subscriber database solution has been
deployed by 110 CSPs serving more than
1.8 billion subscribers worldwide.
When you are putting so much cr itical
data onto one system you cannot affordfor it to fail. The robustness of the solution
is absolutely crucial and its a challenge
when six countries are involved,
Ljunggren concludes.
solution, encompassing One-NDS
centralized subscriber repository,
Home Location Register (HLR),
Home Subscriber Server (HSS) and
Mobile Number Portability (MNP).
The platform will consolidate into a single
database all the subscriber data from
multiple applications across our GSM,
3G and LTE networks in six countries.
Centralizing the data will simplify our
systems and enable us to reduce our
operational workload. While the cost
savings wont quite be down to a sixth,
they will still be signicant, explains
Mr. Tommy Ljunggren, Vice President
for Systems Development, TeliaSonera.
We will also achieve a much faster time
to market for services, saving up to months
in the most complex c ases.
Consolidation of data also reduces greatly
the number of network elements and sitesneeded, resulting in lower operational costs
and maintenance effort.
Managing more customers, more easily
Nokia Siemens Networks One-NDS
provides open interfaces for the seamless
integration of any network application, as
well as Operations and Business Support
(OBS) and Customer Relationship
Management (CRM) systems. This
capability will allow TeliaSonera to
Tommy Ljunggren
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Study revealstransformation bestpracticesIn recent years, several communications service
providers (CSP) have embarked on major projects
that aim to transform their businesses.
To understand the dos and donts from these
transformational efforts, Nokia Siemens Networks
has conducted a detailed study of 13 transformatio
projects by various CSPs including British Telecom
France Telecom, Deu tsche Telekom, AT&T,
Belgacom and others.
The study reveals ve key lessons.
1. Transformation initiatives lacking well-dened
objectives and clear scorecards will ultimately gooff-course. Transformation needs clear, robust
objectives and nancial targets that must be
rigorously pursued.
2. Transformation is not just about investments an
developing next generation technology and ser
it requires a fundamental shift in the way CSPs
plan and execute their businesses, with fully
engaged staff.
3. Transforming OSS/BSS is vital to drive efcienc
improve quality and enhance the customer
experience.
4. Lack of nancial and management backing is
a recipe for transformation failure. In one case,
the CSPs management became distracted
by privatization issues. The result was an
underdeveloped new generation product portfo
and inability to launch new services on time.
5. CSPs need to shift their focus from being techno
product and network based, and move towards
becoming software-led, service-driven and
customer-centric businesses. For example, the
impact of LTE goes beyond being just another la
in the radio access network, it should be seen aopportunity for a major business overhaul.
The key lesson is that successful CSP
transformation programs are designed consciously
from the beginning, anchored on ambitious goals,
measured by real tangible metrics and have a
real commitment from top management,
says Ankur Bhan, Head of Transformation
Consulting for Nokia Siemens Networks.
neric, manual and reactive are no longer an option. To provideustomer experience that wins new subscribers and keeps them
ppy, it takes a virtuous circle of insight and capabilities to driversonalized, holistic, automated, proactive business processes,in real time.
In todays world, customer experience
matters more than ever. Managing the
customer experience is a Communication
Service Providers (CSP) clear path to
market differentiation and leadership.
According to a Nokia Siemens Networks
analysis of one UK CSP, raising customer
satisfaction to the average European level
would cut churn rates by 7%. And that
would translate into a cumulative increase
in gross prot over four years of more than
GBP 200 million.
other devices to rate messaging and
Internet quality as the reason they stay with
their provider. Not surprisingly then, 39% of
smartphone users now say they are likely
to change their CSP.
All of which makes the issue of how to
deliver a superior customer experience
a top business goal for many CSPs.
To help them achieve this goal, Nokia
Siemens Networks has long played a
pioneering role in developing solutions for
Customer Experience Management (CEM),
establishing a # 1 position in Subscriber
Data Management (SDM) with over
1.8 billion subscribers and more than
100 customers, as well as 120 customer
insight projects.
Now we are taking CEM to the next
level of performance, bringing together
telco-IT-web capabilities in a turbo-charged CEM 2.0.
Adding insight where it counts
Unlike many other approaches, CEM 2.0
draws customer insight data from multiple
sources, including the network, service and
device performance, real-time subscriber
experience and service use. This goldmine
of information is critical to identify where,
when and how to focus improvements in
network and business processes that will
reap the highest return at each stage
of the customer lifecycle.
To make these improvements requires
best-in-class business processes across
the CSPs functions, from assurance
to charging to fulllment to campaign
management to customer care, and more.
With real insight driving these business
processes, CSPs can make fundamental
changes in their operations. As processes
become automated, holistic and
personalized, CSPs can act rather thanreact on the basis of immediate, real-time
data from across their organization.
Lets take a closer look at how this
works in practice.
Proactive and real time, not reactive
and late
By monitoring the performance of the
network and services in real time, CSPs
gain valuable insight for a proactive
response. By monitoring how services
are being used right now, and by following
network alarms and network performance
in real time, they can immediately pick up
any service quality issues that arise.
Suppose there is a problem in the
end-users device conguration. Maybe
they cannot roam or access their content.
The network automatically recognizes
the inconsistency and raises an alarm.
This then triggers the device management
system to access conguration data to
identify the incorrect setting and then send
the right data to the device in real time.
The issue is corrected proactively,sometimes even before the customer
realizes there is a problem and calls the
CSPs helpline. Or, if the problem cannot
be corrected, it is escalated to the trouble
ticketing system which automatically feeds
a simplied explanation to the customer
care team, who can deal with the issue by
explaining to the customer that they are
already solving the problem.
Automated customer experience
Whats also important to underline is that
the action taken to identify and solve the
issue or to escalate it to technical support
all happens automatically, ensuring
high efciency and speed. Processes
are managed and implemented across
domains and systems, to create more
powerful and more efcient responses,
effectively turning silos into a holistic
business process.
From the standpoint of customer
experience, any problems that arise are
solved quickly and effectively with minimal
fuss, making an excellent impression witha superior personalized service. The CSP
achieves this high level of service using
deep customer insight to turn generic
processes into subscriber-specic attention.
The impact of such an enhanced customer
experience is almost immediate on the
bottom line, translating into lower churn and
higher ARPU, as well as lower operational
costs in terms of reduced OPEX and faster
time to market.
Thanks to Nokia Siemens Networks exible
delivery model, CEM 2.0 can be adopted
for any CSP business. Implementation can
be a turnkey project covering business
process design and delivery, as well as
Nokia Siemens Networks products. It can
also comprise a systems integration project
involving selected third-party products,
and CEM 2.0 is even available in the form
of a service.
In short, CEM 2.0 is the industrys most
complete offering across network and
IT and the end-to-end customer lifecycle.
For CSPs, it is the key to driving loyalty,efciency and revenue streams. For
subscribers, it is the key to a much more
immediate, relevant and personalized
customer experience.
The Nokia Siemens Networks Acquisition
and Retention study backs up this analysis.
The latest results show that network and
service quality have the greatest inuence
on customer retention in mature markets.
Since 2009, there has been a doubling in
the number of people who cite quality as
the reason they stay with their CSP. The
rise of the smartphone has had a clear
inuence on peoples expectations for
higher quality. In fact, smartphone users
are 2.5 times more likely than users of
CEM 2.0: High performancecustomer experiencemanagement
NCE
Real-time, end-to-end insightACTIVATES business processes
Business processes DRIVE thecustomer experience
Unified capabilities ENABLE best-practice insight and processes
Subscriber Service
Usage Network
Device
Holistic Automated
Real-Time
Personalized Proactive
Subscriber
Data
MGMT
Service
Quality
MGMT
Reporting
& Analytics
Identity
MGMT
Device
MGMT
Customer
Care
Automation
Network
& Service
Assurance
Charging
1 2
3
Customer Experience ManagementBest-in-Class Insight & Action
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Technologies for the future:Deutsche Telekoms view
mmunicationsrvice providers (CSP)ound the world areoying the fruits of rapid growth inbile broadband.t, as always, withportunities comeallenges. What doajor CSPs see as they issues of today andmorrow? To nd out,ite interviewed
vier Baujard, CTODeutsche Telekom.
unite: Lets start by looking at the effects
that the mobile broadband boom is having
on networks. What are the key challenges
facing Deutsche Telekom?
Baujard: Before talking about challenges,
we should rst recognize that the data
boom is a huge opportunity for the entire
mobile industry and it is fueling all our
futures. Customers are still willing to pay
a reasonable amount for access to the
services, products and content carried
by mobile networks.
However, it is true that the growth has
been so fast and so big that it has created
tension on infrastructure. We are bumping
into new barriers. The new devices and
applications behave in a way that is often
not optimized for mobile networks. Many
applications on smartphones for instance
are almost always alive and exchanging
information with the network even when the
customer is not actively using them! They
create an ever present noise in the form of
signaling that can stress the network. We
have to cope with this.
Its a complex problem because there is
IP plus wireless plus mobility to take into
account. The CTOs of the world must focus
on anticipating that trend and optimizing
their networks for further growth.
But how to do that? The answer is to
combine several technologies, including
HSPA, LTE and WLAN, to create the
access capacity necessary to provide the
best broadband coverage everywhere.
We will push HSPA to ever higher bandwidths,
we will introduce LTE, and we will boost
our WLAN proposition to build coverage.
We also need to develop all the
engineering behind that the backhaul,
the servers which are at least as
important as the access capacity.
We have to work with vendors to
collectively invest in new and resilient
architectures and new ways of
developing networks. And also in
new systems and network architectures
that will allow for separate dimensioning
of trafc and signaling.
But thats not the whole story. We also
need to work with the developer community
to help them design their applications to
work more intelligently with the networks.
It is in their interest that their applications
are more efcient and can deliver a better
experience on smartphones and tablets
for the customers benet.
unite:What will the new types of device
(tablets and new smartphones) coming
onto the market mean for your business?
Baujard: Everyone agrees that by about
2012 and maybe even already in 2011
there will be more smartphones sold every
year than PCs which will shift access to
the Internet towards mobility. Then there is
the tablet phenomenon. They are coming
and will be as disruptive as the smartphone
was. We can already measure their impact
and see that they are positioned between
the smartphone and the PC in terms of
data and variety of applications.
With a tablet you can watch a long video
or football match in high denition. Its a
great experience. Tablets will become
mass market and will be the true personal
mobile device with many applications and
consuming high levels of video. To cope,
the scalability of networks that we are
preparing now will need to be expanded
by orders of magnitude.
unite:How does the rise of over-the-top
players affect the conventional telco
operator business model?
Baujard: First, we should recognize
the traction created by the over-the-top
providers, especially when they create an
appetite in customers to pay Deutsche
Telekom to access and browse the Internet,
or to interact with social networks or
download digital books! Imagine what the
industry would be like without Yahoo or
Google or Facebook and so on. We would
all be in deep trouble because there would
be much less demand for broadband, or for
devices with advanced features, or for tripleor quad play packages. A lot of current
consumption is being driven by the
over-the-top players.
In DTAG, we want to, for instance, combine
our own innovation with that from the
over-the-top side. We will provide secure
and exible charging and billing services,
identity protection and other services that
complement our offers and those of third
parties. We can help other industries and
bring value to them. All these new business
models are more complex than the old one
of customers just paying for c onnectivity,
but there is great opportunity here. We are
ready to take up the over-the-top approach
to enrich our c ustomers experience.
unite:What other key technologies
do you see as being important for
Deutsche Telekom?
Baujard: We are keen to use more agile,
software-based technologies, particularly
in the OSS and new services development,
which are extremely critical for us.
New business cases will mean that we
have to be able to experiment, adapt and
expand our offers more easily and morerapidly than in the past.
The machine-to-machine market has
also started to grow. Yet if the market
is to achieve its true potential, then two
things must happen: a clear segmentation
of the offer and some technological
breakthroughs. Think, for instance, of the
way the machines will be authenticated and
billed: the current technologies, for example
SIM and billing models, will have to strongly
evolve. Security is also very important to
avoid people hacking into your systems.
The massive number of objects that
are about to be connected will inevita
lead to new technologies.
Finally, we need to remember that th
network of tomorrow must be a platfo
that enables business. What matters
the services that are made possible
the platform. And to meet the huge a
complex challenges that we face, we
need to simplify and standardize the
network platform.
Nokia Siemens Networks is a strong
and has long supported us in resolvi
many of the challenges we have faceIn particular they have worked well to
develop an end-to-end platform to de
effectively the services of tomorrow.
At Deutsche Telekom we want to wo
with such strategic partners and mak
our shared vision a reality.
unite:Thank you for your time and
fascinating insights Mr. Baujard.
Olivier Baujard
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Telefnica Lab probeshe smartphone experience
According to many media pundits, this
years Consumer Electronics Show in
January in Las Vegas was a tablet bonanza
with an estimated 100+ tablet computers
on display. As more and more of these
sophisticated mobile devices come onto
the market, adding to the population of
smartphones, what will be the impact
on networks? How can communications
service providers (CSP) ensure they can
continue to deliver a winning customer
experience?
Tablets are more complex, more
powerful and more demanding on the
network than smartphones. We expect
to see the number of applications for
tablets increase greatly, and their bigger
screens will lead to higher consumption
of video content, generating much morethroughput, explains Mr Cayetano Carbajo
Martn, Technology Director, Telefnica
Corporation.
To help it better understand the impact
of smart devices on its networks,
Telefnica has joined up with Nokia
Siemens Networks and Nokia to establish
a Smart Lab, announced in August 2010.
The lab aims to dene the most effective
conguration among smartphones,
applications and networks to achieve
minimum signaling, maximum device
battery life and fast network responses,
leading to a balance of the best possible
customer experience with the lowest
possible impact on the network.
Based at its Madrid premises, the lab
will provide vital support for Telefnica
as it tackles the opportunities of the
rapidly growing population of smartphone
subscribers in Spain and across the world.
Smartphones bring growth
Smartphones are a great opportunity.
They bring new ways to deliver a wider
range of services, providing a main driver
of growth for us. However, their interaction
with the network raises some challenges.
Smartphones use up more network
resources and the network needs to be
adapted accordingly. Coverage is another
issue. Our customers use smartphones
everywhere and expect to be able to
access data in the same places they
get voice services, so we need to extend
network data coverage, says Mr Cayetano
Carbajo Martn.
The Madrid Smart Lab is staffed by
engineers from all three partners and is
fully equipped to test smart device behavior
over mobile networks and WiFi access.
Telefnica is contributing applications and
information on user and trafc proles,
Nokia is testing a variety of terminals, and
Nokia Siemens Networks is providing
network elements and trafc management
solutions. The Telefnica Smart Lab
also benets from continual information
exchanges with the other three Nokia
Siemens Networks Smart Labs globally,
located in Espoo, Finland, Dallas, USA,
and Seoul, Korea.
The Telefnica labs rst results were
published at the end of 2010 and have
focused on the key area of how to reduce
the impact of signaling trafc generated
by smartphones, while simultaneously
increasing their battery life. The tests
have found that some of the most
popular applications, such as email,music streaming and web browsing, are
also some of the greatest generators of
signaling trafc. The ndings provide
essential insight for Telefnica to
recommend network conguration and
parameterization changes to its operating
companies around the world. For example,
implementing Cell_PCH in the network and
optimizing network inactivity timer settings
can halve the volume of signaling trafc
generated and extend smartphone battery
life by up to one third.
Owning the customer relationship
The customer experience will benet. The
recommendations coming out of the Smart
Lab will help to improve the performance of
smartphones on our networks, increasing
device battery life and helping to make
smartphones more responsive. As
smartphone penetration rises we will be
testing more complex applications and
devices and the importance of the Smart
Lab will grow, comments Mr Cayetano
Carbajo Martn.
Being able to provide a superior customerexperience for smartphone users is an
important aim and one that entails more
than just optimizing the access network,
says Martn. We are in the middle of a
transition period in the broadband era.
More ber in xed networks and the
coming of LTE to mobile networks will
inevitably increase trafc in the transport
network, which we need to address, while
we also need more intelligence in the
core network.
This is a very exciting period for changing
and evolving our network to be ready
for increasing demand and to meet the
new competitive landscape. CSPs have
many advantages over other players in
the market. They can control the quality
of service and manage the end-to-end
customer experience better than any other
company. If a customers application is not
working properly online, it is the CSP
that will receive the customer care call,
not the application developer or the web
page owner. This puts us at the center
of the game.
But we have to be open to innovation
on the Internet. We have to change and
be more agile in providing services to
customers. For sure, we will be successful
when we do these things, concludes
Mr Cayetano Carbajo Martn.
Cayetano Carbajo Martn
A new Nokia Siemens Networks Smart
Lab is being opened in Seoul, Korea, to
develop smart device-optimized applications,
services and networks and to explore
how wireless broadband technologies can
deliver a superior customer experience.
The Korean Smart Lab joins the NokiaSiemens Networks existing line-up of Smart
Labs in Finland, Spain and the United States.
The labs collaborate with local communications
service providers (CSPs) and handset
manufacturers to focus on supporting trends
such as cloud computing, machine-to-machine
smart devices and other developments.
Korea has a strong 3G infrastructure and
the highest broadband penetration globally.
As adoption of smart devices grows, all
stakeholders are aggressively driving deployme
of LTE and beyond, says Hossein Moiin, Chief
Technology Ofcer, Nokia Siemens Networks.
The countrys status as a global information and
communications technology (ICT) innovation
hub and an important market in its own right
made it an obvious choice for our Smart Lab.
The Smart Labs explore the ideal conguration
among mobile handsets, applications and
networks to minimize any negative network
impact from smart devices, improve resource
consumption and achieve better handset and
application performance. Smart Lab projects
range widely and have included investigations
of the network effect of mobile networkedgaming, examining how to optimize rewall
settings for smartphones, and exploring the
impact of new handset operating systems and
applications on networks before launch.
New Korean SmartLab extends globalcollaboration
The smartphone boomshows no signs ofslowing. Smart devicesare becoming more
sophisticated with theappearance of newtablets. Telefnicas newSmart Lab in Madridis investigating hownetworks, applicationsand smartphones canwork together moreeffectively to deliverthe best customerexperience.
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Vodacom supportsfootball fans at World CupLarge, short-lived events like the 2010 FIFA World Cup create hugemobile trafc demands at a time when the delivery of top quality servicesis critical for the network operators reputation. So Vodacom South Africaturned to Nokia Siemens Networks to help it meet the communicationsneeds of half a million football fans ooding into the country.
In 2010, the rst football world cup to be
held on African soil put South Africa and its
preparations for the FIFA tournament in the
global spotlight. With half a million visitors
expected, demand on mobile networks
was bound to be intense.
Despite the pressure, Vodacom South
Africa turned in a superb performance with
its network delivering excellent voice and
data services and seamless connectivity
throughout the event. The triumph was due
mainly to the close c ooperation between
Vodacom, other suppliers and Nokia
Siemens Networks, which deployed its
Special Event Support services, starting
preparations a full six months before the
opening game on 11th June.
The challenge was to continue normal
operations despite the expected
increase in network load, says Andries
Delport, Executive Director, Network and
Information Technology, Vodacom South
Africa. Almost a year before the games,Nokia Siemens Networks approached us
outlining the threat to our services and
network. We are glad that we nally roped
the company in. Its services and keen
understanding of trafc patterns during
major events ensured we were prepared.
Nokia Siemens Networks has extensive
experience of preparing networks and
CSPs for large temporary events ranging
from the Summer Games in Greece and
Beijing, to the yearly Hajj Pilgrimage
to Mecca.
Systematic, phased approach
Nokia Siemens Networks rst embarked
on a capacity dimensioning exercise to
forecast network requirements in trafc
hotspots such as stadiums, airports and
hotel areas. At the end of this phase,
around January, Nokia Siemens Networks
laid out how much network capacity
needed to be added across these hotspots.
Then came the ramp up phase with Nokia
Siemens Networks providing optimization
services to ready the network. A parallel
Network Operations Center (NOC) was
also set up, manned by about 30 Nokia
Siemens Networks staff. The NOC would
monitor Vodacoms multi-vendor radio
access network, transmission network,
and service delivery during the event.
By March 2010, Nokia Siemens Networks
had established processes for event set
up, risk and crisis management, as well
as reviewing operational readiness on
a regular basis together with Vodacom,third party vendors, and internal teams
such as technical support. This entailed
coordinating many different parties; a key
benet of involving an external vendor in
the project says Delport. As an established
supplier, not only did Nokia Siemens
Networks know our network inside
out, but they were able to work with all
the stakeholders using streamlined
processes to get everybody working
together effectively.
Vuvuzelas disrupt voice calls
During the tournament itself, the NOC and
a Nokia Siemens Networks Care team
solved any issues before they could affect
services. At one point, a 500% increase
in network trafc was seen on a single
base station, illustrating the scale of trafc
demands that such events can produce.
Interestingly, there was an unexpectedly
high demand for messaging services as
spectators deafened by Vuvuzela horns
sent SMSs and MMSs rather than making
voice calls.
Nokia Siemens Networks conducted a
detailed trafc analysis after each match
and made adjustments when required.
The increase in GSM data trafc, for
example, was so dramatic that Vodacom
had to adapt its radio network to meet the
increase in data needs. This approach
resulted in a high quality and stable
network throughout the tournament,
concludes Delport.
Vodafone bringsmobile broadband to Albania
banians are starting to enjoy mobile broadbandrvices as Vodafone rolls out its new 3G networkross the country, supplied and implementedclusively by Nokia Siemens Networks.
With one of Europes lowest xed line
penetration rates, the growth in mobile
subscribers in Albania has been one of
the continents fastest. Consequently,
the number of Albanian Internet users is
low, making the market ripe for the roll
out of mobile broadband services. Its
an opportunity that has not escaped the
attention of Vodafone Albania.
Having won the countrys rst 3G spectrum
license in November 2010, Vodafone was
able to bring to a conclusion a long-running
3G vendor selection process and chose
Nokia Siemens Networks as its exclusive
3G radio supplier.
To maintain our leadership, we are
pioneering the countrys rst 3G service.
We selected Nokia Siemens Networks
because its technical expertise and rapid
roll-out capabilities were best suited to our
needs, says Mr. Stamatis Kapralos, Chief
Financial Ofcer, Vodafone Albania.
Install 3G, replace 2G
Under the ve-year deal, Nokia Siemens
Networks will build Vodafone Albanias 3G
radio access network, introducing its Flexi
Multiradio Base Station (BTS). In addition,
Nokia Siemens Networks will replace the
existing GSM radio network provided by
Vodafone Albanias previous radio network
vendor. The deal also includes consulting
and civil works support, network planning
and optimization, and on-site training and
maintenance services.
Key to the roll out will be the Flexi BTSs
compact size, creating minimal disruption
during installation around the existing base
station sites. Flexi BTS is only 20% the size
and weight of traditional network equipment
and consumes about 70% less energy thanprevious models.
The roll out will be fast, to help Vodafone
meet its 3G license conditions, with 65%
coverage targeted within 2011.
Long-term partners
A further benet is Flexi BTSs single RAN
capabilities that will enable Vodafone
to upgrade the network to LTE with
minimal future investment. Upgrading is
achieved by software, with no hardware
modications required.
Nokia Siemens Networks has quickly
established itself as a close and valued
partner for Vodafone Albania, providing us
with local and daily support, says Kapralos.
They resolve proactively and immediately
any issues that come up, saving us
considerable hassle and administrative
work. We are looking forward to a long
and successful relationship.
We selected Nokia Siemens
Networks because itstechnical expertise and rapidroll-out capabilities were bestsuited to our needs.
Stamatis Kapralos
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Chileans embracemobile broadband
Communications:The power behind
smart grids
Movistar in Chile hasseen a ve-fold rise inmobile data trafc since2008, with no signsof slowing. DeployingNokia SiemensNetworks HSPA+ ishelping Movistar tomeet demand.
In Chile, only half of the households have
a landline, which makes mobile broadband
the only way that many people can get
online. So, its no surprise that since 2008,
when mobile broadband dongles appeared
in Chile, their take-up has been rapid.
Movistar, Telefnicas brand in Chile, has
enjoyed a year-on-year doubling of mobile
broadband customers. Reaching more than
300,000 subscribers in mid-2010, Movistar
now commands 40% of the market.
As well as providing Internet at home, PCdongles are very popular for access on
the move, says Fernando Saiz, CEO of
Telefnica Moviles Chile. Smartphones
are seeing similar growth, reaching 10% of
the subscriber base. Consequently, mobile
data trafc is growing very fast and we
expect that to continue.
As Chiles market leader in both xed and
mobile, the Movistar success is built largely
on its convergent Banda Ancha Total
Rising environmental awareness, higher
energy prices, aging infrastructure and
growing energy demand are some of the
main drivers of the development of smart
grids. Its a growing market that CSPs can
tap into to raise substantial new revenues.
Phones, laptops, printers, cameras,
exercise monitors and vehicles are some
of the many types of smart, connected
devices that are bringing new levels of
convenience and security to peoples lives.
Meanwhile, connected machines are
helping to reduce operational costs for
businesses, adding value to their products
and services and helping to meet ambitious
CO2 reduction targets.
Machine-to-machine (M2M), or smart
object, communications is a fast-
developing market and one that
communications service providers (CSP)
are well placed to prot from. As the
providers of connectivity, CSPs can
also offer well-developed provisioning,
authentication, charging and billing
solutions, all of which underpin
successful M2M operations.
(Total Broadband) service, which offers
an xDSL router with a PC dongle backup.
When the router is out of service, the 3G
dongle cuts in automatically, at no extra
cost to the customer. The subscriber can
also use the dongle when travelling, simply
paying a usage fee in the monthly bill.
Mobile revenue rises
With this convergent vision, approximately
half of our mobile broadband customers
are also xed broadband customers,
while the others are pure 3G broadband
subscribers. Growth in mobile broadband
and our strategy of addressing all customer
segments, prepaid, postpaid, dongles
and smartphones, has increased the
importance of data revenue, growing
from 7% to 12% of total revenue by
mid-2010. With smartphones, we expect
data revenues to represent 22-25% of
total mobile revenue in the coming years,
comments Saiz.
To keep pace with demand, Movistar
selected Nokia Siemens Networks HSPA+
technology to improve its network capacity
and performance, and prepare for Long
Term Evolution (LTE). The upgrade will
increase downlink speed to 21 Mbps and
uplink to 5.8 Mbps peak data rates and
raise overall network capacity.
The upgrading of all our base stations toHSPA+ is one of our key actions to manage
more data trafc without increasing the
number of sites. We see HSPA+ as part
of a journey, where new technical features
will help meet the data trafc needs of our
customers and optimize network costs,
Saiz says. LTE is the natural evolution of
HSPA+. The Chilean regulator is already
working on this issue and we expect
to have new spectrum and a new LTE
network ready by end of 2011, or early
One of the most advanced sectors to
deploy smart objects, in the form of smart
meters, is the power industry. As energy
networks transform from centralized to
distributed architectures, utilities are seeing
smart grids as critical for achieving more
efcient operations, as well as meeting new
regulatory pressures.
Huge potential for smart grids
Smart grids electricity transmission
and distribution that uses two-way
communications to optimize supply and
demand are vital in managing energy
consumption, integrating renewable and
micro power generation, and supporting
the greater use of electric vehicles.
The benets of smart grids could be
substantial. In the United States alone,
successful deployment of smart grid
technologies could yield savings to
society of USD 130 billion annually
claims a recent McKinsey magazine.
The deployment of smart metering is
already well advanced in Finland, Italy,
Sweden and California. Smart meters
provide information for utilities to measure
2012. LTE will complement the exist
network, optimizing access in very d
areas and, in some cases, helping to
optimize our xed broadband offer.
Smooth deployment after earthqu
The deployment of HSPA+ has gone
says Saiz, despite exceptionally dif
circumstances caused by the tragic
earthquake in February 2010. Most
our efforts were directed to rebuildin
the network and assuring services
in devastated towns. Nokia Siemens
Networks helped us to deploy HSPA
a very short time, so we could meet
data trafc demand after the earthq
and then reuse the additional capac
in our normal business.
Rolling outelectric vehicles
This could be the year that sees
electric cars move from pipe dream to
commercial reality. With many mass-
market car makers rolling out new
models and governments providing
more support for consumers buying
them, electric cars are set to make a
breakthrough in 2011.
energy consumption in real time and for
customers to follow the amount and cost
of their consumption. Trials have shown
that peak loads can be reduced by 20%
simply by making consumption data
available to consumers.
Many pilots underway
CSPs are involved in several smart grid
programs internationally. Nokia Siemens
Networks is working with many research
projects, helping to bring the requiredtechnologies to fruition, says Seppo
Yrjl, Principal Innovator, Nokia
Siemens Networks.
A good example is the German Smart@
Wheels project consortium, which is
focused on integrating electric vehicles into
smart grids and public utility infrastructure
to be able to offer new energy sources and
to balance potential load uctuations.
Nokia Siemens Networks will apply its
identity management and charging and billing
expertise by working with other consortium
partners to conduct eld tests in Aachen.
We have many other pilots to develop
technologies for smart metering, eld
service management, micro-grid
management, distribution automation and
others. Power utilities, energy technology
vendors, automation companies, and the
IT and telco industries are all converging
to evolve smart grids, says Yrjl.
The US Department of Energy/Electric
Vehicle Project, for example, aims todeploy nearly 15,000 charging stations
in 16 cities in 2011.
Yet manufacturing the cars themselves
is just one part of the jigsaw. Utilities
also need to develop the infrastructure
to allow customers to charge their
vehicles anywhere and pay conveniently.
The challenges of this task are
similar to those already solved by the
communications industry, including
network management, roaming, charging
and billing, and customer identication.
Just like subscribers roaming in
mobile networks, electric vehicle owners
demand the same level of convenience of
recharging their vehicle batteries at multiple
locations operated by different service
providers. Nokia Siemens Networks
user-friendly authentication, billing and
roaming can address this need, explains
Seppo Yrjl, Principal Innovator,
Nokia Siemens Networks.
We are extremely happy wNokia Siemens Networksin this project. The HSPA+deployment was very smo
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SaskTel is working hard to
meet the needs of a customer
base that is spread far andwide across Canadas huge
geography and is deploying
its new 3G plus network with
Nokia Siemens Networks
being the principal vendor.
unite catches up with Stacey
Sandison, VP Marketing,
SaskTel, for an insight into
the communications service
providers (CSP) strategy.
unite:This has been a challenging year
for the industry with growing broadband
demand and competition. What is SaskTel
doing to keep up with customer needs
and to drive c ontinued growth?
Stacey: While these times have
been very demanding, it has been an
incredibly exciting time. What we see is a
continuing shift in how consumers want
to communicate and what that means
to them. We want to help our customers
use our network to run their lives better
and more simply whether they are a
consumer or a business. And we want to
invest in the technology that keeps us at the
forefront in terms of our network, devices,
applications and functions. Customers
dont think about convergence, they just
think about an access point to everything
they want to do.
unite:SaskTel is launching a robust
3G network. What are the benets
for your customers?
Stacey: We serve about one million people
who are very spread out geographically,
with a good portion located in rural
areas. In fact, we have lots of customers
in communities of two hundred to four
hundred people and many connecting
corridors that are well-travelled.
Our challenge today is to get this new and
exciting network to overlay our existing
CDMA investment as quickly as possible.
A customer purchasing a device on the
new 3G plus network will want to be able
to use it wherever they are. Our challenge
is to keep up with that geographical
coverage demand.
Another challenge is to ensure that we
communicate to all of our c ustomers the
many benets of the new network. With our
new 3G plus network, the customer has
greater speed and access for anything they
want to do in the wireless world, offering
more coverage internationally and access
to a greater range of devices. Its an easy
story to tell and understand.
unite:The Canadian wireless market is a
challenging space with strong competition.
What is SaskTels strategy to differentiate
itself, retain customers and attract
new subscribers?
Stacey: Our company has a reputation
for serving our customers well with a full
portfolio of services. We want to make
sure we are meeting and exceeding their
expectations for information, entertainment
and communication. Whether that means
access to a network, access to a device,
access to troubleshooting or customer
care handling, whatever denes what a
customer needs from us, we want to be
able to do that very well and consistently
across all of our channels.
With all the millions of data points we
have about our customer usage, our next
challenge is to gure out how we can ser ve
our individual customers better driving
customer satisfaction and loyalty. Its a
wonderful challenge that has great returns
for carriers everywhere.
unite:Many of todays CSPs focus
on maximizing network efciency
and delivering an individual customer
experience. What is SaskTels go-to-market
strategy and key marketing priorities?
Stacey: SaskTel is very committed to
proactive technology investment and wehave demonstrated that throughout our
companys history. With a population that
is so dispersed and customers who travel
across the province, we have to pay extra
attention to our coverage plan. Even with
500 towers servicing our wireless network,
we have white spots without coverage.
We work hard to ll the gaps balancing
the customer experience with good
economic decision-making. This enables
us to build a very good evolution plan.
unite:Consumers are embracing smart
devices and CSPs are experiencing huge
data trafc surges. What is SaskTels plan
to encourage data use and adoption,
yet grow protability?
Stacey: If you go back and look over
the growth of smartphones or a carriers
growth in data access, demand and
capability, it is pretty much straight up.
The hockey stick adoption curve is driven
by the consumer. Your wireless device runs
your world from the palm of your hand.
That model is not going away and is
engrained in the minds of consumersand businesses.
None of us truly understand the boundaries
of the user. You might see 2% of your
user population being extreme in their
consumption, but 98% who hover around
the same amount of constant consumption.
I dont think we have seen these patterns
settle out yet. We are in a learning curve as
an industry to gure out how we balance
consumption requirements with a protable
economic model. Well get it right.
unite:What are the challenges and
opportunities in the dynamic Canadian
communications industry. Where doyou see SaskTel as a future player
in your market?
Stacey: Our customers are hungry to do
new things with us. And we will continue
with an aggressive technology investment
strategy. But the one piece that is going
to make us think differently is that our
customers lifestyle hinges more and more
on mobility. Its about, I want everything
I need, where I am right now, and I want
access to it and have it delivered in the
way that I want.
And that is a huge challenge for any carr ier.
Customers are excited to try new things,
they will push us as carriers and vendors
to experiment and explore. Their demand
will cause us to create new and better
partnerships to deliver quickly. Its going to
be a very exciting future we have nothing
but growth and opportunity ahead of us.
SaskTel is the leading full-service
communications service provider based
in Regina, Saskatchewan. SaskTel offers
a wide range of communications productsand services including voice, data, Internet,
entertainment, security monitoring,
messaging, cellular, wireless data
and directory services.
Stacey Sandison
Your wireless device runsyour world from the palm ofyour hand. That model is notgoing away and is engrainedin the minds of consumersand businesses.
SaskTelbrings next generation
networks to rural Canada
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echnology talk:
We take a look at some of the latest innovationsom Nokia Siemens Networks product,olutions and service portfolio.
Technologytalk
out of ten emails are spam. There
een a hundred-fold increase in
umber of different malware strains
ed in malicious emails since 2009.
nd 95 billion phishing emails are
ated to have been in circulation in
Such numbers, from Symantecs
ageLabs Intelligence 2010 security
t, reveal the stark reality of the rising
of being online.
dition, the proliferation of diverse
e smart devices and their use by
umers and enterprises raises further
rity issues. In a recent report, ENISA,
U IT security agency, said that
tphones are a goldmine of sensitive
ersonal information. The report
es the main risks as the accidental
ge of sensitive data, for example
through GPS data attached to images;
data theft from malicious apps and from
stolen, lost or decommissioned phones;
diallerware, which makes unauthorised
phone calls; and the overload of network
infrastructure by smartphone apps.
The security of their personal data, who
can access it and the way that it is being
used, are growing concerns for people.
And thats on top of high prole security
needs, such as protecting children from
harmful content.
There is a clear opportunity today for
communications service providers (CSP) to
not only protect and raise their brand image
by ensuring their network and systems
are clean and totally secure, but also to
offer security services to their subscribers.
People are now more aware of possible
threats and are willing to pay to ensure the
security and condentiality of their data.
Enterprise customers, especially, represent
an opportunity for CSPs, who can pick up
more business by offering fully managed
outsourced security operations.
CSPs as trusted partners
Even better, CSPs command a high level of
trust among consumers. The ndings of a
2010 Nokia Siemens Networks survey
of Europeans attitudes to data privacy show
that users trust established companies such
as banks and communications providers
more than virtual companies like online
shops or communities. CSPs rank second
only to banks and are more trusted over the
top players, insurance companies
and governments.
ecurity services captureew revenue streams
CSPs are in the unique position of being
able to provide clean connections for
xed and mobile communications from
a central platform. They also have the
trusted customer relationship to address
the secure communications needs of
consumers, as well as large organizations
and small and medium-sized enterprises
(SME), many of which lack the sk ills andresources to cost-effectively implement
highly secure company-wide security.
In addition, CSPs are well placed to help
private individuals protect their lives
from guarding minors against harmful
content, to securing all devices, to ensuring
condentiality of personal data.
Yet providing security is a multifaceted
task, with new threats arising daily and a
wide range of customers and devices to
protect. The sheer complexity demands
considerable CSP resources to operate
long term. The solution is for end users,
both private and enterprise, to outsource
security using a cloud-based model.
Security-as-a-Service solves the issues
This is the logic behind the new Nokia
Siemens Networks Security-as-a-Service
solution. With this cloud-based solution,
CSPs can offer their customers reliable,
easy to manage, always up-to-date
protection that is device independent,
without having to invest in expertise,
and with low ongoing costs.
The solution is built on a modular portfolio
of services that can be tailored to each
CSPs needs.
The elements of the solution encompass:
Secure Web including Web/WAP ltering,
parental control, guardian control for
enterprises, anti-virus, anti-Phishing,
ads-blocking, anti-malware,
anti-spyware and le blocking
Secure Mail with anti-spam, anti-virus
and le blocking
Automatic Notices Service
Web Portal for self care and repor ting
to allow users to manage their
security easily
Network Security for SMEs, including
rewall, intrusion detection, IPSEC VPN
services for site-to-site connections and
remote access, and remote access
via SSL VPN.
These services are based on best-of-breed
products chosen from Nokia Siemens
Networks broad partner eco-system.
The solutions are integrated into the CSPs
infrastructure and are based on a exible
software licensing model for low nancial
risk. Rapid and cost-effective roll out is
achieved by deploying fully tested solutions
matched to the specic needs of CSPs,
such as carrier-class performance.
Czech companies gain secure
Internet access
One of the rec ent implementations of the
new Security-as-a-Service solution is by
Telefnica O2, which is offering companies
in the Czech Republic greater control and
more security in their Internet access. By
deploying the Nokia Siemens Networks
solution at a xed monthly fee, the CSP
is helping its enterprise customers to
protect their infrastructure, data and
staff cost efciently.
Nokia Siemens Networks has integrated
its security-as-a-service into Telefnicas
operational support system/business
support system (OSS/BSS) platforms.
The security service is delivered to
Telefnica O2s enterprise customers
from the CSPs secure, centralized, and
continuously updated platforms in O2 data
centers to protect xed Internet access.
The Internet is central to most businesses
today. But there are concerns about
security threats such as malware, and
the implications of access to the web that
a company provides and is responsible
for, but cannot exercise control over,
says Oscar Gmez, director of Product
and Services at Telefnica O2 Czech
Republic. With its thorough knowledge
of our network and expertise in smooth
deployment of security suites, Nokia
Siemens Networks was chosen to create
a bespoke Internet service that we can
offer to enterprises that addresses both
security threats and responsible use.
curity has become an essential need for every consumer and business.
adopting cloud-based security, CSPs generate new revenue
providing security services to their own customers.
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echnology talk:
okia Siemens Networks has become the rst vendor to migrate
s 100th customer from legacy mobile backhaul technology to
P/Ethernet.
ransformation to all-IP networks is gaining momentum. Moving to
cost-effective, highly reliable and scalable IP/Ethernet backhaul is
critical step to meet the growing capacity demands on networks
aused by the rise of smart devices and always-on applications.
he Nokia Siemens Networks approach to backhaul migration
arts with consulting to help build tailored transport networks that
rovide a direct path to LTE. This is backed by a comprehensive
P transport portfolio that supports all radio technologies and
ncompasses integration capabilities to complement transport
solutions with partner products. Nokia Siemens Networks partners
with leading IP/Ethernet vendors to integrate their products into
end-to-end transport solutions. Meanwhile, the multi-vendor
end-to-end NetAct management system enables the network
management of partner products and supports point-and-click
Ethernet service provisioning and optimized QoS (Quality of
Service) handling.
In addition, Nokia Siemens Networks offers end-to-end services to
ensure that the mobile backhaul network is optimized from access
to core, provides a single IP/Ethernet network for all services and
enables unied network management. Nokia Siemens Networks
also has the capability and experience to manage day-to-day
operations of the transport network.
Fiber speeds doubled to
pass 400G development
milestone
An important step in the development of 400G networks
was completed in September 2010, when Nokia Siemens
Networks became the rst company to transmit data at 200
Gigabits per second (200G) over standard optical ber.
The lab trial demonstrates that the speed per wavelength
of existing ber can be doubled, helping many operators to
avoid the high cost of laying additional ber lines to meet
growing capacity demand.
Operators are likely to start deploying 400G-ready optical
networks during 2011. The move to 400G is the next step
in optical transport, following the c urrent 10/40/100G
networks. Re-using existing ber for higher-capacity
networks will protect the operators investments, while
providing higher data speeds for end users.
The successful trial was completed using Nokia Siemens
Networks recently announced 400G-ready Dense
Wavelength Division Multiplexing (DWDM) equipment.
00th customer migrated to IP-based mobile backhaul
Many communications service providers (CSP) have abandoned at-rate tariffs in
favor of tiered charging structures for smartphones. The aim is to protect infrastructu
from being overloaded by the heaviest users, but in competitive markets with changi
customer expectations, CSPs face difcult choices.
Several business challenges and risks emerge from the new tiered structures.
Can CSPs match the revenues achieved with at-rate tariffs? Will the new structures
dampen the enthusiasm of users for mobile broadband? How can CSPs avoid being
trapped in a bit-pipe business model and take on players that provide competing
services over their networks? The right approach can address all these concerns.
Next-generation tariff plans must balance three competing areas to optimize their
overall performance. First is the customer expectation of service. Second is the cost
delivering the service over the network. Finally, the service must be protable. CSPs
therefore take a more active role in managing customer expectations and the impact
customer behavior on the network in order to meet their overall business objectives.
Managing all three areas at once means that tariff management must be integrated
closely with a range of functional areas, such as policy management, quality of servi
management, the service delivery framework, subscriber data management and
business intelligence. Only CSPs with a holistic business vision can explore the
full range of opportunities when dening future strategies.
The rst step is to unify the charging systems to obtain a single view of the customer
regardless of payment type, network type or service type. Nokia Siemens Networks
can help.
Smart business beyond at ratesAccelerating mobile
broadband with
TD-LTE
Enabling communications service providers (CSP) to
take advantage of unpaired spectrum to deliver high
speed mobile broadband, Time Division Duplex (TDD)
LTE, or TD-LTE, became a global technology in 2010.
Important milestones included the rst TD-LTE call in
India Broadband Wireless spectrum at 2.3 GHz and the
success of TD- LTE tests by Chinas Ministry of Industry
and Information Technology (MIIT).
TD-LTE is a natural evolution of TD- SCDMA, and
WiMAX networks and takes care of interworking,
coexistence and roaming between different
technologies. TD-LTE also helps WiMAX CSPs to
enjoy the economies of scale, roaming and network
sharing benets of the large 3GPP ecosystem,
therefore making it important for WiMAX and
TD-LTE to co-exist.
Leading manufacturers are developing TD-LTE
terminals, while chipset and platform vendors are
announcing availability of multi-mode LTE (FDD and
TDD) offerings to ensure CSP service roll-outs with
one common technology platform. Nokia Siemens
Networks has made signicant c ontributions to
TD-LTE development. The companys TD-LTE
Open Labs facility in Hangzhou, China is fostering
and accelerating developments by enabling vendors
to undertake end-to-end testing and validate their
solutions before delivery.
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echnology talk:
When any new technology is introduced, communications service
providers (CSP) need to look at their options for protecting
and securing their networks, particularly when it comes to the
transformation to all IP. And so it is with the roll out of LTE.
In GSM and UMTS networks, trafc is generally protected by
encrypting it between the user equipment and the radio network
controller, typically installed in a building and trusted environment.
LTE architecture is different because its at and there is no controlle
Instead, encryption is typically applied at the LTE base station. Base
stations are increasingly installed in public places and can be more
exposed to unauthorized access. Moreover, vulnerabilities may beexacerbated by the use of Femto cells to boost network capacity in h
spots such as shopping malls and airports. So information is secure
between the user and the base station, but also needs to be secured
between the base station and the core network. Other factors also
need to be considered from a security point of view, the use of IP
transport networks for the backhaul, which by nature are more
open than traditional transport networks and may be shared
with other parties.
A solid approach is to use IPSec tunnelling between the base station
and a security gateway (SGW) located on a trusted site in the core
network to secure information.
Nokia Siemens Networks offers solutions that ensure the highest
possible security in LTE networks compliant to the 3GPP standard
right from the start. The Flexi Multiradio BTS provides built-in IPSec
with high throughput, linked to the SGW, which terminates the IPSec
tunnel. Finally, strong authentication ensures that only CSP-authoriz
base stations and SGWs are granted access to the network. Efcien
operation is provided through fully automated certicate life cycle
management for both the LTE base station and security gateway.
Delivering security for LTEQoS differentiation boosts quality
of experience on 3G and LTE
nd-to-end quality of service (QoS) differentiation keeps
etwork trafc owing smoothly at busy times by allocating
fferent priorities to trafc from different users and applications.
t Mobile World Congress Nokia Siemens Networks is
emonstrating its QoS differentiation solution that provides
nd-to-end differentiation in both 3G and LTE networks.
he solution operates in heavily loaded networks when
equests to use the network exceed the available capacity.
prioritizes data trafc according to subscriptiongreements to divide resources fairly.
ifferent priorities can be allocated dynamically to different
ser segments or applications depending on the network load.
he Nokia Siemens Networks QoS-aware scheduler allows
oS priorities to be changed even during a data session
and can maintain a particular bit rate regardless of other
simultaneous upload and download sessions. It simultaneously
schedules different bitrates and measures the load every
2 milliseconds.
There are lots of QoS solutions, but most cannot co-operate
with the radio interface in real time, says Elisas Timo Sippola.
The Finnish CSP found in eld measurements that
implementing QoS-aware scheduling yielded immediate
benets in the quality of experience for its customers duringbusy times.
The components for the Nokia Siemens Networks solution are
essentially the same for 3G and LTE in the base station, the
core network and in policy control and the OSS. This ensures
a smooth evolution from 3G to LTE.
Worlds most powerful base station controller
cuts energy costs by 80%
Nokia Siemens Networks has introduced a new Flexi BSC
(base station controller) conguration that offers up to 80%
reduction in energy consumption along with a 40% increase
in capacity over existing base station controllers.
The Flexi BSC is future-proof, providing for the rst time in the
industry a handling capacity of 4,200 transceivers and over25,000 Erlangs in a compact and single cabinet. This implies
that, with the new Flexi BSC c onguration, CSPs can replace
up to 32 existing base station controllers in the eld and enjoy
high efciency in building and operating GSM networks.
With the benets of an optical interface, fewer connections
are required, which translates into reduced installation
effort, faster rollout, and lower maintenance costs. The new
Transcoder TCSM3i conguration also offers 40% more
capacity while maintaining the compact size.
Flexi BSC also introduces Packet Abis and A over IP
to provide CSPs with a strong evolution path to all-IP.
These two new transport features enable CSPs to
upgrade backhaul to IP over TDM lines or all-IP
to reduce operational costs.
CSPs will now be able to sustain rapid growth in voiceand data use while maintaining cost efciency by using
IP over Ethernet transport, the common transport
technology for GSM, 3G and LTE.
Flexi BSC also provides an evolution path to the Nokia
Siemens Networks Multicontroller BSC that can be used
to extend the capacity of the Flexi BSC. The latest software
for Flexi BSC and Transcoder TCSM3i is based on 3GPP
Release 8, and commercial deliveries are already in progress.
A clear evolution path to take High Speed Packet Access
(HSPA) to speeds that equal LTE has been set by the 3G
Partnership Project (3GPP). 3GPP Release 10 for HSPA
aggregates four carriers using MIMO (Multiple Input
Multiple Output) to enable HSDPA to reach a peak downlink
data rate of 168 Mbps with 20 MHz of spectrum.
Looking even further ahead, the development of HSPA
beyond 3GPP Release 10, called Long Term HSPA
Evolution, will aggregate eight carriers to ultimately push
peak downlink data rates to 672 Mbps, which will rival
the speeds provided by LTE Advanced.
The idea of aggregating multiple carriers to increase
performance is included in both LTE and HSPA. A lo
step to fully leverage existing HSPA deployments an
future LTE deployments is to aggregate the capacity
systems and tie them together into a single mobile sy
Such aggregation of LTE and HSPA will enable the p
data rates of the two technologies to be added toget
The Nokia Siemens Networks Flexi Multiradio Base
is ideal for LTE and HSPA aggregation thanks to its u
software-dened radio capability, which supports bo
systems using the same hardware.
Making HSPA go faster and faster
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echnology talk:
Get set for the
future with Flexi
Multiradio 10
Base Station
3GPP release 10 is fast approaching
and new and powerful technologies
will be arriving along with it, including
LTE Advanced (LTE-A). Nokia Siemens
Networks is well prepared for the new
technologies and is using Mobile World
Congress 2011 to launch the Flexi
Multiradio 10 Base Station, which can
support four radio technologies from acompact 25 liter baseband enclosure
setting a new reference in terms of
integration density achieved.
Incorporating GSM, 3G, LTE and LTE-A,
the Flexi Multiradio 10 BTS offers ten
times the capacity of previous base
stations over 10 Gbps in its advanced
conguration. In addition, this new
version of Flexi base station achieves
a further 30% reduction in power
consumption. In fact its a world lead
using about 1 kW to serve all 3GPP
technologies. Its also easy to upgrad
remotely using only software.
Communications service providers
(CSP) can protect their investments
expanding previous Flexi Base Stati
with the new units, both indoors and
outdoors. Both generations look the
same with the same dimensions and
they can be interconnected providin
backwards compatibility and even
higher combined capacity. The Flexi
Multiradio 10 BTS also optimizes
investments by enabling CSPs to sta
small and scale up in line with marke
demand, thanks to the exibility of
sub-modules that slot in to add
baseband capacity when needed.
Nokia Siemens Networks Flexi
Multiradio 10 base stations will help
CSPs to decouple network trafc an
costs by providing a cost-efcient,
energy-efcient and future-proof
solution for high-speed mobile
broadband networks.
New functions
make GSM
networks smarter
Nokia Siemens Networks has launched
the smart GSM network functionality that
will allow communication service providers
(CSPs) to provide consistent, high quality
concurrent voice and data services on their
GSM networks. A simple software upgrade
to the existing GSM network, this solution
also enables CSPs to manage up to four
times the number of smart devices on
their network.
With the mobile data boom in full swing,
the number of smartphone users accessing
services wherever they are, even outside
3G coverage, is growing. Conventionally,
GSM does not support simultaneous
voice and data calls, so while using data
services, users cannot make or receive
voice calls. The new solution overcomes
this and other limitations by deploying
three technologies:
eCCCH (Extended Common Control
Channel) can support up to four times as
many smart device users by increasing the
CCCH (signaling) capacity. This improves
GSM network efciency by ensuring that
trafc channel capacity is not wasted
because of signaling congestion
Paging Co-ordination allows reception
of voice calls during data calls, eliminating
incoming voice calls being directed
to voicemail, with missed call text
messages being sent to the user
DTM (Dual Transfer Mode) enables
simultaneous voice and data calls.
Without this feature, data calls are
put on hold during voice calls.
There are currently no alternatives for
eCCCH and DTM, while other vendors
solutions for Paging Co-ordination may
require the core network to be upgraded.
The new functions will help CSPs to meet
the demands that smart devices make
on their GSM networks, without heavy
investments or affecting the experience
of other users.
New network operations centers for Brazil and Russia
okia Siemens Networks is to open two Global Network
perations Centers (GNOC) in Brazil and Russia. Adding to
he two existing GNOCs in India and one in Portugal, the two
ew centers bring the number of GNOCs worldwide to ve.
he GNOC near Moscow is expected to begin network
anagement operations during the second quarter of 2011.
he center is designed to operate multi-vendor networks.
ommunications service providers (CSP) will benet from
oser operational control, increased efciency, improved
ervice delivery, and high reliability, uptime and data security.
Meanwhile, the Brazilian center planned in Sao Paulo will host
p to 300 expert technicians, responsible for managing up to
0 million subscribers in Latin America. The center will not only
erve Latin American CSPs, but CSPs around the world. All the
enters will have tools and processes based on the Managed
Services Operational Model to cater for the growing number
of CSPs looking to outsource their network management.
GNOCs are part of the Global Service Delivery model that
delivers network operations remotely, such as fault and
conguration management and alarm monitoring. Through
the GNOCs, Nokia Siemens Networks operates CSP
networks and optimizes end-to-end network performance
cost effectively. The GNOCs provide complete visibility
of network performance and drive efciency and quality,
using automated and standard tools and processes.
The way we set up these centers means that they are all
interconnected so resources can be optimized and allocated
intelligently, says Arto Vilkman, Head of Services at Nokia
Siemens Networks Latin America. Our GNOC in Brazil will
help our customers get more value from their businesses.
LTE: Ten times faster from now on
During 2010, the number of LTE network commitments
counted by GSA more than doubled, yet Nokia
Siemens Networks beat the global growth trend by
more than tripling its commercial LTE deals.
The gures reect two trends. First, the demand for
faster and more widely available mobile broadband
services continues to rise. Second, LTE is generally
accepted as the most efcient technology to deliver the
best broadband customer experience to more users.
Industry condence in LTEs maturity as a technology is
growing, bolstered by practical experiences such as that
of TeliaSonera with its world-rst LTE network launch.
Advertised as ten times faster, people visiting Telias LTE
network in Gothenburg, Sweden, have been impressed.
Average data speeds of about 40 Mb/s in the downlink
and more than 20 Mb/s in the uplink while driving through
the streets of the city mark the beginning of a new era.
While moving from one radio cell to the next, handovers on
the network have been measured during drive testing to be as
good as those in GSM or 3G. When Signals Research Group
visited the network in September 2010 to conduct
extensive drive tests, the company conrmed the
data rates, saying: we witnessed the theoretical
peak throughput of a Category 3 LTE device
(102.05 Mbps) without even trying in the Gothenburg
network. (The full report is available from Signals
Research Group, www.signalsresearch.com).
Telia, Sweden is one of 31 c ommunications service
providers (CSP) worldwide that have selected
Nokia Siemens Networks as their commercial
LTE network supplier. 26 CSPs have selected
Nokia Siemens Networks for LTE radio, 13 CSPs
have selected Nokia Siemens Networks as their Evolved
Packet Core supplier and 1 CSP for Voice over LTE.
Tele2, also in Sweden, launched its LTE network
commercially in mid-November 2010, running on the
Nokia Siemens Networks Evolved Packet Core, which
features unique scalability in the four dimensions of
trafc throughput, session density, signaling and service
intelligence. The Telia and Tele2 networks prove that
Nokia Siemens Networks continuous focus
on the commercialization of LTE has been
instrumental in making LTE a reality today.
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echnology talk:
Partnership enables
integrated services
Nokia Siemens Networks and OpenCloud have
signed a deal to integrate OpenClouds applicati
servers and service broker systems into the Nok
Siemens Networks charge@once unied suite fo
convergent charging and billing. The resulting joi
offering will help communications service provid
(CSP) to converge their existing telecom assets a
new IP capabilities to deliver new services acros
their entire customer base, including postpaid an
prepaid, xed and mobile.
The latest deal builds on two years of working
together successfully, resulting most recently in a
contract with Vodafone in Portugal, which leverage
OpenClouds Service Broker technology to reduce
the time and cost of launching new services.
This investment will allow Nokia Siemens Network
address the considerable Converged Charging an
Service Delivery Platform opportunities in the mar
says Rick Centeno, head of Charging, Billing and
Care, Nokia Siemens Networks.
ell_PCH is a technology from Nokia Siemens Networks that
elivers smartphone battery lifetimes up to 50% longer, data
onnection setup times that are up to four times faster and anverage reduction of 30% in signalling trafc.
s easy to check if a network has Cell_PCH enabled using a
okia S60 phone and access to the Ovi Store. Heres how:
Install the free Energy Proler app from the Nokia Ovi store.
Go to Options, select Settings, then Views and set
3G Timers to Active.
Start the Energy Proler running. The view that shows if Cell_
PCH is being used is the one with a pink line showing Ch as
the units on the left. This shows which channel is being used.
Now check the baseline, which is the point which the phone
returns to after any activity. If its at the 3Ch level, then Cell_
PCH is active.
If the pink line isnt varying at all, keep Energy Proler running
and initiate a data connection. Return to the Energy Proler
and see whats happened.
Whenever youre abroad you can test all of the available
networks to nd one that will optimize your battery life
and give you the fastest connections.
How smart is your network?
Nokia Siemens Networks SON (Self
nizing Networks) Suite is currently
g tested and implemented in mobile
orks throughout the world. The rst
mercially available SON features
erate LTE network roll-outs and
de additional benets for existing
etworks.
SON Suite supports open standards
as also complementary features to
re that all the different requirements
mmunications service providerss) will be met fully. For example,
Suite is the only solution that includes
3GPP standard Automated Neighbor
ions (ANR) and additional ANR
res, eliminating the need to rely on
ANR-capable handsets, the market
tration of which is likely to remain
or months or even years.
SON Plug and Play feature for
mated base station integration is
her example of how SON accelerates
and 3G network roll-outs, as well as
ON is reality with Nokia Siemens Networks
minimizing human errors and time spent
on site. Nokia Siemens Networks SON
Plug and Play Auto-connection and
Auto-conguration have been tested in
several networks, proving it to be the most
mature plug and play solution available.
SON Plug and Play, Self-Healing phase 2
and ANRs are all commercially available
today for both 3G and LTE. SON Suite
also includes a full range of network
management and integrated optimization
services and solutions, ensuring
efciency of investment.
Protecting personnel from harm during the course
of their work is a top priority for Nokia Siemens
Networks and one that has led to two signicantachievements in India.
At the end of October 2010, Nokia Siemens Networks Global Services organization
for Vodafone in India gained BSI (British Standards Institution) certication to OHSAS
18001:2007 (Occupational Health and Safety Management Systems).
The OHSAS 18001 global standard covers requirements for the control of occ upational
health and safety risks. The BSI auditors were impressed by Nokia Siemens Networks
eld engineers practical implementation of health and safety systems, commenting that
very few organizations have OHS as part of their cor porate values.
The BSI approval follows an earlier success in May 2010 when Nokia Siemens Networks
won Vodafones rst Health and Safety Award at the Vodafone Supplier Conference in
Luxembourg. This award is testimony to Nokia Siemens Networks strong health and
safety processes that have improved signicantly the working environment in Vodafones
priority countries.
The achievements are even more impressive considering the diverse operational
environment in India with many different languages across 19 region