Download - Unitec - August 2010
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Unitec – Your online profile
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The Internet – Your Path to Success
• Realestate.co.nz – a background
• Your Online Profile
- Group Activity
• Your Listings
- Lab Work
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But first, who is realestate.co.nz?
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Over 440,000 people looking / mth
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Over 316,000 ‘clicks’ to industry sites / mth
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Over 25,000 emails to industry / mth
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Leader in International Traffic
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Clear leader in Specialist Real Estate
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Clear leader in Residential Real Estate
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So...what is an online profile?
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• To provide a credible trusted
reference check
• To showcase your expertise
• To help build your reputation
• To be found where the
buyers are looking
•But mainly – TO GET YOU
MORE LISTINGS
Why YOU need an online profile?
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Edging ever closer to 100% online search
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Close to 3hrs per week spent online…
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New Age of Communication
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Be Found!
Who can I trust to market my parents house in Tauranga?
Who seems to be the local expert in selling city apartments?
Before Simon comes round tomorrow to appraise the house, let’s review his profile.
Who seems to be the best real estate agent in Kingsland?
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What do people find when they Google you?
GOOGLE YOURSELF! Make sure it is contextual to Real Estate!
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Realestate.co.nz Profile
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Login / sign up / profile yourself
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Build your profile – free of charge
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Featured Agent
• Cost effective marketing
• Massive coverage
• Targeted audience
• Working for you 24/7
• Perceived to be the best
• Secure more listings
• Increase your sales
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Visibility in Google = Power!
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Agent Voices
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Set up Email Alerts for your area and keep track of potential new listings......
What are your competitors listing?
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Conference 2010!
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ACTIVITY 1.0
1.01 Group Activity:a) 5 key points on Realestate.co.nzb) 5 things that constitute an online profile
IN LAB1.02 Set up an email alert for your area
1.03 Find:Unconditional BlogNZ Property ReportAgent Voices
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Unitec – Profiling your listings
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What are the buyers looking for?
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Get the basics right!
Address
Price
Maps
More images
Larger/high quality images
TELL A STORY!
MAKE YOUR LISTINGS STAND OUT!
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What not to do!!
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What not to do!!
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Photos are so important!
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Power up your Listings...
1. Vendor Paid Marketing - $250
2. Two Week Campaign – ideal for lead up to Tenders/Auctions!
3. 10 x the traffic!
4. Limited to just 3 premium spots per suburb.
5. Rotates 6 spots on Home Page
6. Rotates 3 spots on District Page
....and make them a feature
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Compare two similar listings
Compare two similar listingsSta
ndar
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Featured
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Standard Listing - views after 1 month
217 views
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Featured Listing - views after 1 month
1855 views
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Impress your Vendors...
... Get them more buyers!
... Show them how many potential buyers are looking at their home!
... and where they come from
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ACTIVITY 2.0
IN LAB2.01 Add a property to ‘My Property’
2.02 Find:Listing Statistics
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