Transcript
Page 1: Unleash Your Inner Monster

@AngelaLRomero

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Design  Thinking  

•  Design  Thinking  –  Consump(on  situa(ons:  studying  &  sports  –  Goal:  Enhance  performance    

•  Concept:  if  you  add  Monster  to  normal  people,  they  will  turn  into  outperformers,  like    Albert  Einstein  and  Brian  Wilson    

 

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Prototype:  Albert  Einstein  

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Prototype:  Brian  Wilson  Ad  

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Research  

 •  Results  –  4  out  of  5  said  the  Wilson  ad  was  more  effec(ve    –  5  out  5  thought  the  co-­‐branding  strategy  was  a  good  fit    –  3  out  5  people  were  unable  to  make  the  connec(on  of  the  Einstein  and  Monster    

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 Final  Outdoor  Ad    

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Media  

•  Billboard  •  San  Francisco  •  Between  Highway  80  and  AT&T  Park  

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Ra@onale  

•  Target  market:  males  between  the  ages  of  18-­‐35    

•  Monster  will  give  you  the  energy  you  need  to  become  more  athle(c.    

•  The  Giant’s  fan  market  will  easily  persuaded  to  purchase  Monster.    

•  Easy  to  read:  leS  to  right  •  Humor:  unbelievable  transforma(on        


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