![Page 1: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/1.jpg)
@Hootsuite_UK#PAGCON16
Unlocking Business Value from Social
For Your Customers, Your Company and Your People
![Page 2: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/2.jpg)
Rylan Holey
Partner Manager, EMEA, Hootsuite
@HoleyTonal
![Page 3: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/3.jpg)
![Page 4: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/4.jpg)
![Page 5: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/5.jpg)
Agenda
The Age of the Customer
Unlock value for your Customers
Unlock value for your Company
Unlock value from your Colleagues
![Page 6: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/6.jpg)
Agenda
The Age of the Customer
Unlock value for your Customers
Unlock value for your Company
Unlock value from your Colleagues
![Page 7: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/7.jpg)
We live in the age of the customer
1900-1960: Age of manufacturing
● Mass manufacturing makes industrial powerhouses successful
● Ford, GE, Boeing, P&G
Source: Forrester
![Page 8: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/8.jpg)
We live in the age of the customer
1900-1960: Age of distribution
● Global connections and transport systems make distribution key
● Walmart, Toyota, UPS, CSX
Source: Forrester
![Page 9: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/9.jpg)
We live in the age of the customer
1990-2010: Age of information
● Connected PCs and supply chains mean those who control information flow dominate
● Amazon, Google, Intuit, MBNA
Source: Forrester
![Page 10: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/10.jpg)
We live in the age of the customer
Today: Age of customer
● Empowered buyers demand a new level of customer obsession
● Contenders include Facebook, IBM, Apple
Source: Forrester
![Page 11: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/11.jpg)
Today: Age of customer
1990-2010: Age of information
1900-1960: Age of distribution
1900-1960: Age of manufacturing
We live in the age of the customer
● Mass manufacturing makes industrial powerhouses successful
● Ford, GE, Boeing, P&G
● Global connections and transport systems make distribution key
● Walmart, Toyota, UPS, CSX
● Connected PCs and supply chains mean those who control information flow dominate
● Amazon, Google, Intuit, MBNA
● Empowered buyers demand a new level of customer obsession
● Contenders include Facebook, IBM, Apple
Source: Forrester
![Page 12: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/12.jpg)
Digital Darwinism
“When technology and society evolve faster than the ability for companies to
adapt”Brian Solis
![Page 13: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/13.jpg)
Digital Transformation in 2016
Social
Source: Hootsuite, Zendesk
Rise of Mobile Real Time
![Page 14: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/14.jpg)
Baby boomers
Millennials
2011 workforce tipping
point
2026born in an
era of social
Driven by digital natives
![Page 15: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/15.jpg)
4.3Bemail accounts
5.4Bsocial media accounts
Massive scale
![Page 16: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/16.jpg)
Increased velocity of social
communications
Time to reach
50 millionusers
4 years
3 years
1.7 years
38 years
13 years
6.5 years
75 years
![Page 17: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/17.jpg)
Digital transformation
triggered a cultural shift
of customers spend at least 50% of total
shopping time researching products/
services online
79%
of customers abandoned an in-store purchase due
to negative online sentiment
53%
of customers are willing to try a new brand to get better customer
service
59%
They are digitally connected
They are socially networked
They are better informed
Source: SAP
![Page 18: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/18.jpg)
Generation C“Nothing like traditional customers”
![Page 19: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/19.jpg)
Generation C“Nothing like traditional customers”
● Live in a multiscreen world
● Immediate information
● Demand transparency
● They are easily bored
● Compare you to the best
● Money is no longer a symbol of success
● Trust their digital community over friends and family
![Page 20: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/20.jpg)
Generation C“Nothing like traditional customers”
● Live in a multiscreen world
● Immediate information
● Demand transparency
● They are easily bored
● Compare you to the best
● Money is no longer a symbol of success
● Trust their digital community over friends and family
Gen C is actively shaping corporate culture and expectations
![Page 21: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/21.jpg)
“When technology and society evolve faster than the ability for companies to
adapt”Brian Solis
Unique customer
expectations
Increase of reach
and influence
Shift of
power
Sensitive Micro-
Moments
![Page 22: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/22.jpg)
We partner with our customers
on their journey to Digital Transformation.
![Page 23: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/23.jpg)
800+
of the Fortune 1000
Our customers
15M+
Users worldwide
2,500+
Enterprise customers
![Page 24: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/24.jpg)
Solutions for Digital Transformation
Awareness Evaluation Acquisition Engagement Advocacy
C-Suite Marketing SellingEmployee Advocacy
Customer Service
![Page 25: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/25.jpg)
A platform supporting every device
![Page 26: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/26.jpg)
Open eco-system with 200+ applications
![Page 27: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/27.jpg)
Hootsuite now offers the largest
social advertising ecosystem of any
social media management platform.
![Page 28: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/28.jpg)
Social Ads
![Page 29: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/29.jpg)
Publicis and Hootsuite
![Page 30: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/30.jpg)
This is Arc
![Page 31: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/31.jpg)
Strategy & insights Listening & reach CRM & loyaltyEngagement &
experience
Awareness Consideration Loyalty & AdvocacyTransaction
CUSTOMER JOURNEY
![Page 32: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/32.jpg)
![Page 33: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/33.jpg)
Agenda
The Age of the Customer
Unlock value for your Customers
Unlock value for your Company
Unlock value from your Colleagues
![Page 34: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/34.jpg)
“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them -
preferably in unexpected and helpful ways.”
Richard Branson
![Page 35: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/35.jpg)
Help your customer in every situation possible
![Page 36: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/36.jpg)
Help your customer in every situation possible
![Page 37: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/37.jpg)
Help your customer in every situation possible
![Page 38: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/38.jpg)
Help your customer in every situation possible
![Page 39: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/39.jpg)
It’s not go-to-market strategy anymore, it’s GO-TO-CUSTOMER
Re-think your Marketing & Sales Strategy
![Page 40: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/40.jpg)
The social customer journey
EngagementAwareness AcquisitionEvaluation Advocacy
![Page 41: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/41.jpg)
The four pillars of good CX
StrategyBusiness goals and
objectives
ProcessProcedures and business rules
PeopleOrganizational
structure, skills, and incentives
TechnologyApps and
infrastructure
Deploy new technology that
supports required process flows.
Develop process flows to achieve the selected strategy.
Get target users to successfully utilize
the applications.
Condition the organization to adopt new processes.
Success Factors:Strategy, Process, Technology and People
Source: Altimeter, Forrester
![Page 42: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/42.jpg)
How google proactively goes-2-customers
![Page 43: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/43.jpg)
How google proactively goes-2-customers
![Page 44: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/44.jpg)
How google proactively goes-2-customers
![Page 45: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/45.jpg)
![Page 46: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/46.jpg)
5 Wants
Consumers seek “instant gratification” with “faster response to every question” and proactive real-time
support from companies
They want to be able to “choose the channel of communication”
so that they get “more information from peers over and above that from companies”
![Page 47: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/47.jpg)
Agenda
The Age of the Customer
Unlock value for your Customers
Unlock value for your Company
Unlock value from your Colleagues
![Page 48: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/48.jpg)
“Customers don’t see departments;
they see one brand.”
-Altimeter
![Page 49: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/49.jpg)
Marketing
IT
Sales
Customer Service
Operations
Supply ChainOperations
Risk Management
Finance
![Page 50: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/50.jpg)
![Page 51: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/51.jpg)
![Page 52: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/52.jpg)
Align Strategies &
Processes
• Social to social everywhere
Align Measurement
• Language of Stakeholders
Align Systems
• Social to CRM, Marketing,
etc
From Silos to a Fully Empowered Business
![Page 53: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/53.jpg)
Agenda
The Age of the Customer
Unlock value for your Customers
Unlock value for your Company
Unlock value for your Colleagues
![Page 54: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/54.jpg)
Empowered organizations will win
Official Channels
Employee Amplification
![Page 55: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/55.jpg)
Vo
lum
e o
f u
se
rs
Basic Intermediate Advanced Specialist
Maturity
![Page 56: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/56.jpg)
By content shared by employees vs owned
channels
8xMore
EngagementOf an
employee’s followers are
new to the brand
92% By messages shared
by employees vs owned channels
24xMore Re-Shares
Employee Networks are Valuable
![Page 57: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/57.jpg)
Engaged Employees are...
more likely to stay at their
company
20%
more optimistic about their
company’s future
27%
more satisfied with their day to day
4x
![Page 58: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/58.jpg)
![Page 59: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/59.jpg)
Your logos, your brand
Continue
![Page 60: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/60.jpg)
View posts by recency, popularity and people you follow.
Browse content that has been curated by your marketing team
![Page 61: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/61.jpg)
Share content in seconds
![Page 62: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/62.jpg)
Use Amplify as an internal news source for your
employees
Save content you might want to share at a later date
![Page 63: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/63.jpg)
Topgolf builds brand reach through employee advocacy
![Page 64: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/64.jpg)
Results
220%increase in total likes
31%increase in total shares
66%increase in total reads
Topgolf builds brand reach through employee advocacy
Company Challenge Drive brand reach across more than 28 venues in US and Europe
SolutionStrategically communicate to a distributed workforce
● Onboarding plan and training guidelines developed with Hootsuite resulted in a 42% adoption within the first week
● 300 of Topgolf’s most active and engaged Associates share pre-approved content and news to their social communities while on-the-go
![Page 65: Unlocking Business Value from Social...Agenda The Age of the Customer Unlock value for your Customers ... IBM, Apple Source: Forrester. ... faster than the ability for companies to](https://reader035.vdocuments.net/reader035/viewer/2022070720/5ee00537ad6a402d666b4802/html5/thumbnails/65.jpg)
Thank You!
C-Suite Marketing SellingEmployee
EngagementCustomer Service