Unravelling Employer Loyalty:
Employer loyalty and its effects on commitment, job satisfaction,
organizational citizenship behavior and turnover intention.
Elise ten Hoor
Vrije Universiteit Amsterdam
Studentnumber: 1845217
Supervisor: Mw. Dr. E.A.C. van Leeuwen
Second supervisor: Dhr. P.H. Dekker
Masterthesis Psychology: Work- and Organization Psychology
June, 2014
2 Masterthesis E. ten Hoor
Preface
Dr. Esther van Leeuwen was the first who actually made me dwell on the concept of
loyalty. After an interesting conversation with van Leeuwen about her inspiring ideas on loyalty
and prior research on employer loyalty, I was immediately intrigued by the concept of loyalty.
Loyalty is something that everyone knows, or perhaps: feels. I asked my friends to define
loyalty and they all described the concept in different words: ‘honesty, always stay faithfull,
supporting someone, pride, integrity, love, strength, familiy, stick to morality…’ Because there
was no clear definition I also started to read about loyalty and its relationships with other variables
and concepts, to gain extra knowledge as a basis before starting off my research. Interestingly,
extensive research had been done around the concept of loyalty, but very little research was
conducted on the concept of employer loyalty. Therefore, current research should clarify more
about the construct of employer loyalty.
The research was conducted in the 11 Air Mobile Brigade which took me very long
to get in. But I was determined to get in. And when I got in, my determination was rewarded by
unforgettable memories of attending outdoor trainings, strolling around the barracks and having
inspiring conversations with Captain van Kemenade.
Herewith I would like to thank Captain van Kemenade for learning me so much about the
organization and taking me everywhere. I would also like to thank the employees of the 11 Air
Mobile Brigade for the interesting conversations and helping me conducting my research by
completing the questionnaires. Moreover, I would like to thank Esther van Leeuwen for the
preservation of the quality of this research and her critical look on my ideas and investigations.
I hope you enjoy reading!
Unravelling employer loyalty
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Table of contents
Abstract 5
Introduction 6
POS and procedural fairness 8
OCB, commitment, job satisfaction and turnover intention 9
Employer loyalty in the 11 Air Mobile Brigade 11
Perceived external threat and Mission 12
Psychological safety 13
POS as a mediator 14
Study 1 14
Method 14
Results and conclusion 15
Study 2 16
Method 16
Questionnaire 17
Employer loyalty scale 17
Remaining scales 18
Results 20
Employer loyalty, POS and Procedural Fairness 21
Threat and Mission 22
Employer loyalty and Mission I 23
Employer loyalty, Threat and Mission 23
Employer loyalty and Mission II 24
Employer loyalty and Psychologicatl Safety 24
4 Masterthesis E. ten Hoor
Employer Loyalty and Perceived Organizational Support 26
General discussion 26
Implications 29
Limitations and future research 30
References 33
Appendix 44
Unravelling employer loyalty
5
Abstract
Loyalty from the employer to the employee has been hardly investigated in prior research.
Therefore, two studies investigated the phenomenon of employer loyalty by a survey research in
which a questionnaire was completed by 260 employees. Current research confirmed a positive
effect of employer loyalty on organizational citizenship behavior (OCB), commitment, job
satisfaction and a negative effect on turnover intention (Hypothesis 1a). Also, the unique
contribution of employer loyalty to the prediction of these variables above and beyond the
predicting value of perceived organizational support (POS) and procedural fairness was examined
but not confirmed (Hypothesis 1b). Furhtermore, current research examined whether perceived
external threat was related to have been on a mission or not (Hypothesis 2a), whether mission
moderates the relationship between employer loyalty and the criterion variables (Hypothesis 2b)
and whether threat is a mediator in the moderating effect of mission (2c). Hypotheses 2a/b/c could
not be confirmed, although employer loyalty was a predictor of the variables by itself but not
above and beyond POS and procedural justice. Furhermore, interesting findings emerged from
exploratory analyses which confirm that employer loyalty was a unique predictor of turnover
intention above and beyond POS and procedural fairness. Psychological safety was mediating the
effect of employer loyalty on commitment and OCB (but not on job satisfaction and turnover
intention). Also POS was mediating the relationship between employer loyalty and commitment,
job satisfaction, OCB, turnover intention and psychological safety. These results demonstrate the
importance of employer loyalty and provide new perspectives for future research.
KEYWORDS: employer loyalty, organizational citizenship behavior, perceived organizational
support, procedural fairness, psychological safety.
6 Masterthesis E. ten Hoor
Employer loyalty and its effects on commitment, job satisfaction, organizational citizenship
behavior and turnover intention.
“Employee loyalty begins with employer loyalty. Your employees should know that if
they do the job they were hired to do with a reasonable amount of competence and efficiency, you
will support them.” - Harvey Mackay (2011, p. 4).
Since the downfall of the Lehman Brothers bank in 2008 and the subsequent financial
crisis, the world economy collapsed. The Dutch economy was therefore affected to a large extent
leading to major consequences for organizations and its employees. The Dutch benefits agency
UWV reported that due to the recession 334.000 jobs had been suspended within the past five
years (UWV, Duiding Arbeidsmarktontwikkelingen – II, may 2014). Besides, organizations
started to offer temporary contracts which decreased the number of permanent contracts by 97%
in 2011 compared to 2010 (UWV, vacatures in Nederland, 2011). It appears that organizations
cannot provide certainty in times of crisis, which resembles as a lack of employer loyalty to the
employees. In this age of flexible contracts and relaxation of dismissal laws, the impact of
employer loyalty is particularly of increasing importance. However, much research has been
conducted on loyalty of the employees to the employer (e.g. Hart & Thompson, 2007; Donghong,
2012; Jauch et al., 1978), the reverse – i.e. loyalty from the employer to its employees – has
hardly been studied. Current research, provides clarity around the concept of employer loyalty and
its effects on commitment, job satisfaction, organizational citizenship behavior and turnover
intention. Additionally, it was investigated whether employer loyalty has a unique effect on these
variables. Therefore, this research examined to what extent employer loyalty differs from the
concepts of organizational support and procedural fairness.
Because of the crisis, organizations are having serious trouble to survive. Prof. dr. van
Wijnbergen stated in Het Financieele Dagblad that organizations must react quickly on changes
and feel the effects much earlier than usual (FD, January 31st 2009, page 7). As organizations
Unravelling employer loyalty
7
strive to retain their competitive edge, they are reorganizing, downsizing, and implementing new
technology. Therefore, employees today are facing greater changes, at a more rapid pace, than
ever before (Wanberg & Banas, 2000). Unfortunately, coping with this change requires flexibility
which can be very difficult for employees. Employees experiencing change often feel a loss of
territory, are uncertain about what the future holds, and may fear failure as they are faced with
new tasks (Coch & French, 1948). Shortly, loyalty seems to recede from many organizations by
economic fluctuations, giving priority to the achievement of individual goals and large
uncertainties (Gasperz & Ott, 1996). This lack of loyalty in organizations is a topic which is
increasingly discussed. Dr. Ligteringen stated in Het Financieele Dagblad (FD, May 8th
2014, page 10) that large numbers of newly graduates in their first job endorsed that their
employers “did not keep their part of the bargain.” The 'old psychological contract' exchanged
loyalty to security, but the ‘new contract’ lacks intrinsic equity. He also stated that complete
flexibility and freedom of action of the employer creates ongoing uncertainty and this could
ultimately not be associated with loyalty. This is disturbing since loyalty is one of the most
important variables in a collegiate culture (Clark, 1971). Moreover, Van Leeuwen and Homan
(2012) demonstrated that loyal organizations are admired and seen as more supportive, competent
and high performing than disloyal organizations. Therefore, loyal organizations are perceived as
more attractive which makes employer loyalty an important aspect for organizations to pay
attention to.
Nevertheless, most of previous research on loyalty has focused on loyalty from different
perspectives, for example consumer’s loyalty to brands (e.g. Ellis, 2000; Gounaris, 2004;
Fullerton, 2005), loyalty in romantic relationships (e.g. Fehr, 1993; Fletcher, 1993) and
organizational loyalty (e.g. Whiting et al., 2008; Hoffman, 2006). The latter implies loyalty of the
employee to the organization, conversely, current research investigates loyalty from the
organization to its employees, to which hardly any research has been done before.
8 Masterthesis E. ten Hoor
Minton (1992) emphasized the variance in the concept of loyalty and appealed for further
research to broaden the conceptual map to capture more of the breadth and texture inherent in the
idea of loyalty. According to Van Vugt et al. (2004) loyalty is a complex, multifaceted construct,
consisting of emotive, cognitive and behavioral elements. Loyalty is manifested through strong,
positive emotions, trust and making sacrifices to help others that could even be personally costly
(Levine & Moreland, 2002). Loyalty is a feeling or an attitude of devoted attachment and
affection between people. This feeling of loyalty tends to imply the obligated feeling of a person
to persevere in a relationship (Rundle – Thiele, 2005). There is an emotional component in the
concept of loyalty that implies morality and goes beyond mere support (Coughlan, 2005).
Perceived employer loyalty is thus manifested in a feeling of assurance that the organization ‘ is
backing you up’ whatever it takes which implies a feeling of unconditional support.
Perceived organizational support and procedural fairness
To investigate whether employer loyalty has a unique effect on employees’ behavior, the
effect of employer loyalty was compared to the effects of concepts closely related to employer
loyalty. First, the extent to what the effects of employer loyalty on commitment, job satisfaction,
organizational citizenship behavior and turnover intention are distinct from the effects of
organizational support was investigated, as support is a concept that appears to be strongly related
to loyalty (Van Vugt et al., 2004; Levine & Moreland, 2002; Rundle – Thiele, 2005). Perceived
organizational support is valued as assurance perceived by the employee that aid will be available
from the organization when it is needed to carry out one’s job effectively and to deal with stressful
situations (George et al., 1993). Organizational support theory (Eisenberger et al., 1986; Shore &
Shore, 1995) supposes that employees personify the organization, infer the extent to which the
organization values their contributions and cares about their well-being. According to Rhoades et
al. (2002) employees reciprocate such perceived support with increased commitment,
performance and loyalty. On the basis of these assumptions, organizational support theory
Unravelling employer loyalty
9
provides a general approach to the role of reciprocity norms in employee–employer relationships
(Rhoades et al., 2002).
Second, as procedural fairness is a particularly important determinant of perceived
organizational support (Shore and Shore, 1995; Andrews and Kacmar, 2001; Rhoades et al., 2002;
Baer, 2003) and since procedural fairness leads to a higher level of commitment, job satisfaction
and organizational citizenship behavior (Moorman, Niehoff and Organ, 1993; Schappe, 1998;
Masterson et al., 2000; Laschinger, 2004), the effects of procedural fairness were compared to the
effects of employer loyalty on commitment, job satisfaction, organizational citizenship behavior
and turnover intention to investigate whether employer loyalty is distinct from procedural fairness
and adds an extra dimension. Procedural fairness is a concept that expresses the perceptions of
employees about the extent to which they were treated fairly in organizations (Greenberg, 1996).
These perceptions contain evaluations of formal rules and policies related to how decisions are
made in the group and how these formal rules and policies influence the treatment of group-
members. In addition, procedural fairness contains evaluations of how particular group authorities
make decisions and how particular group authorities treat group members (Blader & Tyler, 2003).
Prior research indicated that repeated instances of fairness in decisions should have a strong
cumulative effect on perceived organizational support by indicating concern for employees’
welfare (Shore and Shore, 1995) – loyalty to employees.
Organizational citizenship behavior, commitment, job satisfaction and turnover intention
Current research investigates the effect of employer loyalty on four variables typically
used in organizational research: organizational citizenship behavior, commitment, job satisfaction
and turnover intention. Organizational citizenship behavior is behavior of a discretionary nature
that is not part of an employee’s formal role requirements. However, this behavior contributes to
the effective functioning of an organization (Robbins, 2001; Athanasou and King, 2002). Good
organizational citizens enable an organization to allocate scarce resources efficiently by
10 Masterthesis E. ten Hoor
simplifying maintenance functions and freeing up resources for productivity (Borman and
Motowidlo, 1993). Organizational citizenship behavior is held to be vital to the survival of an
organization (Organ, 1988) since organizational citizenship behaviors have been shown to
enhance organizational effectiveness and decrease employee turnover (e.g. Dunlop & Lee, 2004;
Koys, 2001; Podsakoff, Ahearne, & MacKenzie, 1997; Podsakoff & MacKenzie, 1994; Walz &
Niehoff, 2000). Organizational commitment refers to an employee’s belief in the goals and values
of the organization, desire to remain a member of the organization and faithfulness to the
organization (Mowday et al., 1982; Hackett et al., 2001). Organizational commitment is an
affective response to the whole organization and the degree of attachment or loyalty employees
feel towards the organization (Najafi et al., 2011). Job satisfaction refers to an employee’s
affective or emotional response to his or her particular job (Cranny et al., 1992). Job satisfaction is
a pleasurable emotional state resulting from the valuation of an employee’s work (Locke, 1976).
In essence, it is ‘the extent to which people like their jobs’ (Spector, 1996). Turnover is the
termination of an individual’s employment with a given company (Tett & Meyer, 1993). Turnover
intention was conceived to be a conscious and deliberate willfulness to leave the organization. It
has been described as the last step in a sequence of withdrawal cognitions, a set to which thinking
of quitting and intent to search for alternative employment also belong (Mobley, Horner, &
Hollingsworth, 1978).
Many studies have shown strong relationships between organizational citizenship
behavior, commitment, job satisfaction and turnover intentions (e.g. Smith et al., 1983; Gonzalez
and Garazo, 2006; Bateman and Organ, 1983; Organ and Konovsky, 1989; Yang and Chang,
2007; Mowday et al., 1982; Schappe, 1998; Williams and Anderson, 1991; Tett and Meyer, 1993;
Lu et al., 2002; Chen, Hui, Sego, 1998). Interestingly, prior research demonstrated that perceived
organizational support is positively related to organizational citizenship behavior (Podsakoff,
2000; Wayne et al., 1997), commitment (Eisenberger et al., 1997; Eisenberger 2001; Shore &
Unravelling employer loyalty
11
Wayne, 1993; Rhoades, 2002; Settoon, 1996), job satisfaction (Rhoades, 2002) and negatively
related to turnover intention (Rhoades, 2001; 2002). Moreover, procedural fairness is also
positively related to organizational citizenship behavior (Podsaskoff, 2000; Ball, Trevino, & Sims,
1994; Moorman, 1991; Skarlicki and Latham, 1997), commitment (Masterson, Lewis, et al., 2000;
Folger & Konovsky, 1989), job satisfaction (Mossholder, Bennett, & Martin, 1998; Wesolowski
and Mossholder, 1997; Masterson, Lewis, et al.,2000; Alexander and Ruderman, 1987; Nadir and
Tanova, 2010) and negatively related to turnover intention (Alexander and Ruderman, 1987;
Nadir and Tanova, 2010). Since procedural fairness and perceived organization support are related
to loyalty, current research assumes to find a positive effect of employer loyalty on organizational
citizenship behavior, commitment and job satisfaction and a negative effect on turnover intention
(Hypothesis 1a). See Figure 1.
Because of the moral component of loyalty, as discussed before, current research assumes
to find a unique contribution of employer loyalty to the prediction of the four variables –
organizational citizenship behavior, commitment, job satisfaction and turnover intention – above
and beyond the predicting value of perceived organizational support and procedural fairness
(Hypothesis 1b). See figure 1.
Employer loyalty in the 11 Air Mobile Brigade
In present research, the 11 Air Mobile Brigade served as study population. The 11 Air
Mobile Brigade is part of the Royal Netherlands Army in the Ministry of Defence and consists
of three battalions: 11 Infantry Battalion (Air Assault) Garde Grenadiers en Jagers; 12 Infantry
Battalion (Air Assault) Regiment Van Heutsz; 13 Infantry Battalion (Air Assault) Regiment
Stoottroepen Prins Bernhard. Each battalion consists of four infantry companies. Current research
was conducted at 11 Infantry Battalion (Air Assault) Garde Grenadiers en Jagers and its
associated companies: Alfa Koningscompagnie; Bravo Stiercompagnie; Charlie
Tijgercompagnie; Delta Wolfcompagnie. The 11 Air Mobile Brigade is a rapidly deployable light
12 Masterthesis E. ten Hoor
infantry combat unit, which contributes in the field for freedom, security and prosperity and
can be deployed theoretically everywhere in the world within five to twenty days. Under the
toughest conditions they carry out combat operations, providing humanitarian assistance and
disaster support. They go on where others stop (‘11 Infantry Battalion’, 2013). Core values
contain: pride, respect, professionalism, courage, discipline, camaraderie, cooperation and loyalty.
These values are of great importance in the cooperation among the employees and their immediate
superior, since support and blind trust is of vital importance. Loyalty is key in the work of the
militaries: “They have to stand in for each other, whenever, wherever. If necessary a military must
be able to kill. Someone is able to kill through the hatred against a different group, but an even
bigger factor appears to be the love of one’s own group” (Captain van Kemenade, personal
communication, November 4th 2013). The militaries are the men executing the actual work and
the organization depends on them, thus the organization has to take good care of its employees.
Loyalty plays a pivotal role in 11 Air Mobile Brigade, since the militaries are the engine of the
organization carrying out operations as ‘comrades, loyal to each other.’ (‘11 Infantry Battalion’,
2013).
Perceived external threat and Mission
Current research investigates which other variables could moderate the effect of employer
loyalty on commitment, job satisfaction, organizational citizenship behavior and turnover
intention. In current organization the extent of perceived external threat is an interesting variable
to examine. Threat involves a negative situation in which people have relatively little control and
loss is likely (Dutton and Jackson, 1987). This can be encountered in the work activities of the
Army. Besides, in the army some men had been on mission, but others had not been on mission.
Mission is an interresting factor to investigate as well since the extent of perceived threat could be
related to have been on mission or not. Current research examines whether perceived threat was
related to mission and expects that when militaries have been on a mission, this will lead to a
Unravelling employer loyalty
13
higher level of perceived threat (Hypothesis 2a). Besides, it is expected that the effect of employer
loyalty on commitment, job satisfaction, organizational citizenship behavior and turnover
intention will be stronger for employees that have been on mission compared to those who have
not been on mission (Hypothesis 2b) and additionally, the moderating effect of mission on the
effect of employer loyalty on commitment, job satisfaction, organizational citizenship behavior
and turnover intention is expected to be mediated by the perception of threat (Hypothesis 2c).
Psychological safety
In this research the construct of psychological safety was included to explore the
relationship between employer loyalty and psychological safety and the associated effects.
Psychological safety describes perceptions of an individual about the consequences of
interpersonal risks in their work environment. It consists of taken-for-granted beliefs about how
others will respond when someone puts oneself on the line, such as by asking a question, seeking
feedback, reporting a mistake, or proposing a new idea (Edmondson, 2003). Kahn (1990)
proposed psychological safety is the feeling to be able to show and employ one's self without fear
of negative consequences to self-image, status or career. Therefore, a supportive organization
climate – where employees feel psychological safety – is related to the feeling of employees to
show more initiative which increases the performance of an organization (Baer, 2003). This
indicates that when an employee perceives support from the organization in an unconditional way
– like in employer loyalty, it feels like negative consequences are unlikely to occur which makes
the person feel safe to show extra role behavior – organizational citizenship behavior. Therefore,
the construct of psychological safety was included in current research for exploratory purposes to
investigate whether perceived psychological safety mediates the relation between employer
loyalty and commitment, job satisfaction, organizational citizenship behavior and turnover
intention.
14 Masterthesis E. ten Hoor
Perceived organizational support as a mediator
In prior research Moorman et al. (1998) suggested that perceived organizational support
mediates the relationship between procedural fairness and organizational citizenship behavior.
Since procedural fairness, perceived organizational support and employer loyalty are related
concepts, it is interesting to examine whether perceived organizational support plays a mediating
role in the relationship between employer loyalty and organizational citizenship behavior,
satisfaction, commitment and turnover intention as well. Therefore, this research exploratory
investigates the mediating role of perceived organizational support between employer loyalty and
organizational citizenship behavior, satisfaction, commitment and turnover intention.
Study 1
Since employer loyalty has received hardly any attention in the literature, relatively little is
known about the construct and what it consists of. Study 1 was conducted to gain more
understanding of the construct of employer loyalty. In this study Dutch students were asked to
describe what for them personally, makes an employer loyal or disloyal and which behaviors and
emotions belong to a loyal or disloyal employer.
Method
Participants were 42 psychology students from the VU University Amsterdam (36 women,
7 men). Their mean age was 19.35 (SD = 1.45). The experiment consisted of an online survey for
which students could voluntarily enroll. This was run on computers at the VU University. Firstly,
participants was asked to indicate what loyalty from the employer means to them, more
specifically, how a loyal employer behaves. Participants could describe 5 behaviors of a loyal
employer in the survey. Secondly, participants was asked to indicate what a lack of loyalty of the
employer means to them, more specifically, how does a disloyal employer behave? Similarly,
participants could describe 5 behaviors of a disloyal employer. After, a list of 60 items describing
Unravelling employer loyalty
15
behaviors and emotions of an employer within an organization was displayed (e.g. ‘The leader
treats all employees equally’; ‘The leader feels committed to its employees’; ‘The leader
continues to support the employees for better or worse, despite mistakes that have been made’).
Participants had to indicate to what extent this behaviors or emotions, in their sense, were
associated with loyalty from the employer to the employees. Upon finishing participants were
thanked and debriefed. After their participation, the students received credits.
Results and conclusion
The loyal descriptions (e.g.: ‘A loyal employer is sincere and honest’; A loyal employer
stands by its employees, for better or worse’) and disloyal descriptions (e.g.: ‘A disloyal employer
leaves the company when times are bad’; ‘A disloyal leader is not emotionally involved with its
employees’) were coded into several umbrella terms that are pivotal to employer loyalty (8 terms:
Integrity, Trust, Justice, Commitment, Respect, Support, Ethos/Environment and Leadership).
After encoding, the umbrella terms were compared with the highest scoring behaviors and
emotions (18 items, e.g.: ‘The leader feels committed with its employees’; ‘The leader supports
the employees for 100%’; ‘The leader continues to support the employees for better or worse,
despite mistakes that have been made’). From this, three underlying dimensions of employer
loyalty emerged. First, commitment: the leader is involved with the employees in such a way that
borders are blurred and they share the same interests. The leader feels genuine empathy, knows
the employees in person and feels committed. Second, support: the leader knows what is daily
routine in the workplace and knows what is going on among the employees. The leader is
supportive, gives praise when deserved and provides in constructive feedback. The
leader supports the employees for better or worse. Third, integrity: the leader is honest and does
not talk behind someone’s back. The leader has sense of responsibility and always puts the
interest of the organization first.
16 Masterthesis E. ten Hoor
From study 1, commitment, support and integrity emerged as antecedents of employer
loyalty. Descriptions of the participants – e.g.: ‘The leader supports the employees for better or
worse’; ‘The leader is honest’; ‘The leader always puts the interest of the organization first’; ‘The
leader feels committed with its employees’ – reveal that employer loyalty contains a moral
component and the feeling of unconditional support and fairness. This confirms prior research on
loyalty mentioned before which explains the construct of loyalty and refers to the emotional
component of loyalty (Coughlan, 2005; Rundle – Thiele, 2005; Levine & Moreland, 2002; Van
Vugt et al., 2004).
Study 2
To apply the findings on the construct of employer loyalty from study 1 in an actual
organization where employees of the organization can be interrogated, study 2 was conducted in
the Ministry of Defence to further investigate the construct of employer loyalty and its effects.
Method
A total of 245 participants of the 11 Air Mobile Brigade ( 239 men, 1 women, 5 unknown,
Mage = 25.38, SD = 5.74) participated. Most participants were employed at the Ministry of
Defence for 0 up to 10 years and most of them were working for 1 up to 1.5 years in their current
unit. The research population consisted of 60 participants of the Alfa Koningscompagnie; 83 of the
Bravo Stiercompagnie; 75 of the Charlie Tijgercompagnie; 27 of the Delta Compagnie. The
participants were represented by 173 soldiers, 48 commissioned officers and 20 officers. Of 4
employees the position was unknown. Within the companies 137 participants had not been on a
mission, 98 had been on a mission – mostly in Afghanistan – and of 10 participants this is
unknown. 33 participants were still in the same unit as during the mission, 65 had changed of unit
and of 10 participants this was unknown. During a joint meeting with the companies at the barrack
stationed in Schaarsbergen, 300 questionnaires were distributed among the employees. During the
meeting the researcher asked the participants to fill in the questionnaires individually and return
Unravelling employer loyalty
17
the questionnaires within two weeks in a box that was on a fixed place in the building. Within two
weeks 260 questionnaires have been returned. 40 questionnaires which were distributed among
the companies did not return because these participants did not hand in their questionnaires in the
box. Of the 260 questionnaires that were handed in, 245 were appropriate for use in current
research. The remaining 15 were not appropriate for use since they were obviously completed
without sincere attention: participants responded with the same answer to all questions, or wrote
on top of the questionnaire: ‘the questions were not answered seriously.’
A questionnaire was handed out among the employees to examine the extent to which
employees consider their organization as loyal. The first page was informative and contained
information about the questionnaire. It indicated the questionnaire was measuring some important
aspects in work experience, including job satisfaction and the contact between the employee and
the employee’s immediate supervisor. The instruction that they had to think of their personal unit
or their personal immediate supervisor when this was stated, was also underlined. Finally, it was
emphasized that their participation was anonymous and every honest answer was a right one.
Before the distribution of the questionnaires the researcher pointed out the instructions and read it
to the entire group, adding the instruction to return the questionnaire within two weeks in a box
that was on a fixed place in the building.
Questionnaire
Employer loyalty scale
Unless otherwise indicated, all answers were assessed on 5-point scales (1 = not at all, 5 =
very much), preceded by the question: “to what extent do you agree with the following
statement?” Scales were created by averaging the items. Employer loyalty has been examined by a
newly developed scale consisting of 23 items. The scale was divided into three distinct subscales:
involvement (5 items, e.g. ‘My immediate supervisor feels involved with me’), support (8 items,
e.g. ‘I can count on my immediate supervisor’) and integrity (10 items, e.g. ‘My immediate
18 Masterthesis E. ten Hoor
supervisor stands by me for better or worse’). 5 of the 23 items were negatively worded and
reverse scored.
Principal Components Analysis with Oblimin rotation revealed 4 components with
eigenvalues above 1. Together, these components explained 62.26% of the total variance. The
factor loadings are displayed in Table 1. Considering the highest loadings on each factor, it can be
seen that most of the items in the involvement subscale are loading on factor 3 and one item on
factor 4. The items of the support scale and the integrity scale are mainly loading on factor 1 and
in both subscales (support scale; integrity scale) the items that are negatively worded and reversed
scored are loading on factor 2 which provided a separation between negative and positive loaded
factors. As can be seen in Table 1 the items of the support and integrity subscales are mostly
overlapping and the involvement subscale is not loading discretely onto its respective factor,
which means the principal distinction within the loyalty scale is not functionally important. For
this reason, the subscales have been considered as one fixed loyalty measure (23 items, M = 3.78,
SD = 11.85, α = .93) without subscales.
Remaining scales
Perceived organizational support. In current study the 36-item Survey of Perceived
Organizational Support was used (Eisenberger et al., 1986; e.g.: ‘If my job were eliminated, my
direct supervisor would prefer to lay me off rather than transfer me to a new job,’ α = .94). Three
items in this scale were excluded as they were not applicable in the operating environment of the
11 Air Mobile Brigade (item 2: ‘If my direct supervisor could hire someone to replace me at a
lower salary he would do so;’ item 28: ‘My direct supervisor cares more about making a profit
than about me;’ item 30: ’If my direct supervisor earned a greater profit, he would consider
increasing my salary’). 15 items were negatively worded and reverse scored.
Procedural Fairness. To measure the extent of procedural fairness items of Blader &
Tyler’s four component model (2003) were used. The scale contains items covering quality of
Unravelling employer loyalty
19
decision-making procedures (7 items, e.g.: ‘My supervisors decisions are consistent across people
and situations’) and items covering quality of treatment within an organization (25 items, e.g.:
‘My supervisor treats me fairly when decisions are being made’). The scale had an internal
consistency of α = .95.
Organizational Commitment. The Organizational Commitment Scale of Cook and Wall
(OCS; 1980; 9 items, e.g.: ‘I am quite proud to be able to tell people who it is I work for’) was
used to assess the extent to which the employees feel committed to the organization (α = .81 ).
Three items were reverse scored.
Organizational Citizenship Behavior. The scale measuring organizational citizenship
behavior was based on the measure developed by Smith et al. (1983: 16 items, e.g.: ‘I help others
who have been absent,’ α = .77). Four items were negatively worded and reverse scored.
Turnover intention. The scale measuring turnover intention was based on Hunt (1981)
which he utilized assessing the likelihood of leaving the Army or Civil Service employment. The
items had an internal consistency of α = .88 (7 items, e.g.: ‘I am considering leaving the 11 Air
Mobile Brigade in the future’). Five items in this scale had been drawn in the opposite direction
and were reverse scored.
Satisfaction. Job satisfaction was measured by a scale based on the shortened version of
Spector’s Job Satisfaction Survey (1994; 20 items, e.g.: ‘I am satisfied with my chances for
promotion,’ α = .61). Nine items in this scale were negatively worded and reverse scored.
Threat. A newly developed scale was conducted for measuring the extent of perceived
external threat. This scale was constructed based on interviews and common experiences with
employees during an annual four days outdoor training in the field (8 items, e.g., ‘Sometimes I am
afraid for my life and the lives of my teammates,’ α = .74).
Psychological safety. To measure psychological safety a scale of 8 items was constructed
using 6 items adapted from Edmondson’s (2000) psychological safety scale ( e.g., ‘If I make a
20 Masterthesis E. ten Hoor
mistake in this job, it is often held against me’) and two items referring to the psychological state
of safety (‘I feel safe in my unit’ and ‘I can be myself in my unit’). The total scale had an internal
consistency of α = .71. Three items were negatively worded and reverse scored. At the end of the
questionnaire, participants were thanked and debriefed.
Results
Means, standard deviations, internal reliabilities and correlations among scales are
displayed in Table 2. Correlation analyses demonstrated that the predictors are significant and
strongly correlating. This mutual positive correlations within employer loyalty, perceived
organizational support and procedural fairness reveal there is much overlap among the concepts
which confirms findings from previously mentioned research (Andrews and Kacmar, 2001;
Rhoades et al., 2001, 2002). Moreover, the analysis showed significant intercorrelations among
the criterion variables as well. The positive correlations among commitment, organizational
citizenship behavior and job satisfaction and the negative correlations of these variables with
turnover intention, confirm that these variables are interrelated as referred to in prior research
(Organ & Ryan, 1995; Murphy et al., 2002; LePine et al., 2002; Chen et al., 1998).
Furthermore, positive moderate significant correlations among the predictor variables and
the criterion variables were demonstrated. The positive correlation between perceived
organizational support and commitment, job satisfaction and organizational citizenship behavior
and the negative relationship with turnover intention was confirmed by prior research (Podsakoff,
2000; Eisenberger et al., 1997; Eisenberger 2001; McFarlane, 1993; Rhoades, 2001; Rhoades,
2002; Settoon, 1996). Besides, the positive correlation between procedural fairness and
commitment, job satisfaction and organizational citizenship behavior and the negative relationship
with turnover intention was confirmed by prior research as well (Podsaskoff, 2000; Ball, Trevino,
& Sims, 1994; Moorman, 1991; Skarlicki and Latham, 1997; Masterson, Lewis, et al., 2000;
Unravelling employer loyalty
21
Folger & Konovsky, 1989; Mossholder, Bennett, & Martin, 1998; Wesolowski and Mossholder,
1997; Alexander and Ruderman, 1987; Nadiri and Tanova, 2010).
Interestingly, the correlations among employer loyalty and the criterion variables are
significant as well. A positive correlation showing a positive relationship between employer
loyalty and commitment, satisfaction and organizational citizenship behavior has been
demonstrated, which means an increase in employer loyalty was positively correlated to an
increase in commitment, job satisfaction and organizational citizenship behavior. Besides, a
negative correlation between employer loyalty and turnover intentions was shown which means
that an increase in employer loyalty was correlated with a decrease of turnover intention of the
employee. These results confirm hypothesis 1a.
Employer loyalty, Perceived Organizational Support and Procedural Fairness
In order to determine whether the presumed unique relationship between the predictors
and the criterion variables exists, four regression analyses were conducted with commitment,
organizational citizenship behavior, turnover intention and job satisfaction as criterion variables in
which, unless otherwise indicated, employer loyalty, perceived organizational support and
procedural fairness were entered simultaneously as predictors.
Commitment. The conducted regression analysis adj. R2 = .27, F(3, 241) = 31.30, p <
.001, demonstrated a significant effect of procedural fairness β = .29, t = 3.797, p <.001 and
perceived organizational support β = .24, t = 2.638, p <.01. Employer loyalty was not a significant
predictor β = .06, t = .697, p = .487. Both procedural fairness and perceived organizational support
were statistically significant predictors for commitment explaining 27% of the variance.
Job satisfaction. The regression analysis demonstrated that procedural fairness β = .29, t =
3.90, p < .001 and perceived organizational support β = .28, t = 3.06, p < .01 were unique
predictors of job satisfaction explaining 28% of the variance, adj. R2 = .28, F(3, 241) = 32.41, p <
22 Masterthesis E. ten Hoor
.001. Employer loyalty was not a unique predictor β = .02, t = .256, p = .798 above and beyond
the other predictors.
Organizational citizenship behavior. The regression analysis demonstrated that both
perceived organizational support β = .37, t = 3.9, p <.001 and procedural fairness β = .21, t = 2.7,
p = <.01 were unique predictors explaining 22% of the variance of organizational citizenship
behavior adj. R2 = .22, F(3, 241) = 24.25, p < .001. Employer loyalty did not have a unique effect
in the prediction of organizational citizenship behavior β = -.06, t = -.63, p = .532.
Turnover intention. The regression analysis revealed that procedural fairness was the only
predictor having a significant effect on turnover intention β = -.27, t = -3.27, p = .001 and counted
for 12% of the explained variability in turnover intention. Perceived organizational support β = -
.18, t = -1.85, p = .07 and employer loyalty β = .07, t = .682, p = .559 could not statistically
significantly predict turnover intention, adj. R2 = .12, F(3, 241) = 12.34, p < .001.
Results of the regression analyses revealed that hypothesis 1b could not be confirmed
considering that employer loyalty could not statistically significantly contribute to the prediction
of commitment, job satisfaction, organizational citizenship behavior and turnover intention above
and beyond the predictive value of perceived organizational support and procedural fairness. Due
to high correlations among the predictors, as can be seen in Table 2, and as the variables overlap
with each other to a great extent, the unique effect of employer loyalty pales into insignificance.
Employer loyalty by itself was a significant predictor since employer loyalty correlates
significantly with all the intended outcome variables as can be seen in Table 2.
Threat and Mission
In order to test whether the perception of threat differs between people that have been on
mission and employees that have not been on mission an independent samples t-test was
conducted. There was no statistically significant difference in mean score on perceived threat
between employees that have been (M = 2.81, SD = .56) on a mission and employees that have not
Unravelling employer loyalty
23
been (M = 2.83, SD = .56) on a mission .02 (95% CI, -.12 to .17), t (235) = .326, p = .75. This
result does not support Hypothesis 2a.
Employer loyalty and Mission I
A regression analysis was conducted to examine whether mission moderates the effect of
employer loyalty on commitment, satisfaction, organizational citizenship behavior and turnover
intention. An interaction term was computed with the z-scores of employer loyalty and mission.
The regression test demonstrated that the interaction term [employer loyalty*mission] was not a
significant predictor of commitment (β = .049, t = .660, p = .510), satisfaction (β = -.007, t = -
.099, p = .921) and organizational citizenship behavior (β = .057, t = .768, p = .443). However, the
interaction term was a significant predictor of turnover intention (β = -.173, t = -2.24, p < .05).
This demonstrates that mission moderates the effect of employer loyalty on turnover intention. A
correlation analysis between employer loyalty and turnover intention for the group of participants
that have been on a mission and the group of participants that have not been on mission,
demonstrated a significant and stronger (negative) correlation for people that have been on a
mission (-.366**) than for people that have not been on a mission (-.122). This result reveals that
the effect of employer loyalty on turnover intention is stronger (negatively) for people that have
been on mission compared to people that have not been on mission. Thus, when employees have
been on mission employer loyalty has a stronger (negative) effect on turnover intention, compared
to people that have not been on mission. Hypotheses 2b was confirmed for turnover intention, but
not for commitment, job satisfaction and organizational citizenship behavior.
Employer loyalty, Threat and Mission
To examine whether the moderating effect of mission in the effect of employer loyalty on
turnover intentions was mediated by perceived threat, a bootstrapping analysis was conducted
with PROCESS in SPSS (Preacher & Hayes, 2008; Preacher, Rucker, & Hayes, 2007).
Bootstrapping is a nonparametric resampling procedure which is an additional method advocated
24 Masterthesis E. ten Hoor
for testing mediation that does not impose the assumption of normality of the sampling
distribution (Preacher, 2008). Following recommendations, the number of resampled bootstraps
was 5,000 times (Preacher & Hayes, 2008; Hayes, 2013).The bootstrapping analysis was
conducted with the interaction term [employer loyalty * mission], [z-threat] as a mediator and [z-
loyalty] and [mission] as covariates. Results demonstrated that perceived threat did not
significantly mediate the moderating effect of mission (boot indirect effect = .0001, SE = .0056,
95% CI = -.0114, .0136). This means that perceived threat does not play a mediating role in the
moderating effect of mission. This result does not support Hypothesis 2c.
Employer loyalty and Mission II
An additional analysis was conducted in order to determine whether there is a difference in
perceived employer loyalty between employees that have been on a mission and employees that
have not been on a mission. An independent samples t-test demonstrated that there was a
statistically significant difference in mean score on employer loyalty between employees that have
been on a mission and employees that have not been on a mission, with employees that have been
(M = 3.88, SD = .45) on a mission scoring higher than employees that have not been (M = 3.71,
SD = .53) on a mission .17 (95% CI, -.30 to -.05), t (235) = -2.71, p = .007. This demonstrates
that employees that have been on a mission perceive more employer loyalty than employees that
have not been on a mission.
Employer Loyalty and Psychological Safety
According to Baer (2003) employees working in an organization that provides a personally
non-threatening and supportive climate should be more likely to take risks of proposing a new
idea or take initiatives than in an environment where proposing a new idea will lead to an attack,
to him or her being censored, ridiculed or penalized…’ (West, 1990, p. 312). This shows a
relation between perceived organizational support from the organization and the feeling of
psychological safety exists, which leads to initiatives – organizational citizenship behavior.
Unravelling employer loyalty
25
Therefore, current research included psychological safety to explore the relationship between
employer loyalty and psychological safety.
To test whether employer loyalty had a unique effect in the prediction of psychological
safety above and beyond perceived organizational support and procedural fairness a regression
analysis was conducted with psychological safety as a criterion variable and the predicting
variables employer loyalty, perceived organizational support and procedural fairness adj. R2 = .58,
F(3, 241) = 112.16, p < .001. The analysis demonstrated that procedural fairness β = .12, t = 2.02,
p <.05 and perceived organizational support β = .37, t = 5.3, p <.001 as well as employer loyalty β
= .35, t = 5.1, p <.001 provided a unique statistically significant contribution in the prediction of
psychological safety explaining 58% of the variance. Interestingly, employer loyalty appears to
have a unique effect in addition to perceived organizational support and procedural fairness. This
shows that employer loyalty contributes a significant part in the prediction of psychological safety
above and beyond perceived organizational support and procedural fairness.
In order to examine whether psychological safety plays a mediating role in the effect of
employer loyalty on the criterion variables, a mediation analysis was conducted with the
Bootstrapping method in PROCESS. Results demonstrated that psychological safety did not
significantly mediate the effect of employer loyalty on satisfaction (boot indirect effect = .09, SE
= .05, 95% CI = .0000, .1922) and turnover intention (boot indirect effect = -.19, SE = .11, 95%
CI = -.3952, .0278). However, the effect of employer loyalty on commitment (boot indirect effect
= .1912, SE = .0706, 95% CI = .0600, .3369) and organizational citizenship behavior (boot
indirect effect = .17, SE = .05, 95% CI = .0762, .2854) was significantly mediated by
psychological safety. This demonstrates that the positive effect of employer loyalty on
commitment and organizational citizenship behavior can be explained by psychological safety.
To investigate whether mission and/or threat moderate the effect of employer loyalty on
psychological safety a regression analysis was conducted with both interaction terms
26 Masterthesis E. ten Hoor
[loyalty*mission] as well as [loyalty*threat]. The regression analysis revealed that the interaction
terms were not significant predictors of psychological safety (respectively β = .027, t = .462, p =
.645; β = .056, t = 1.220, p = .224). This shows that neither mission or threat moderate the effect
of employer loyalty on psychological safety.
Employer Loyalty and Perceived Organizational Support
As discussed before, research of Moorman et al. (1998) demonstrated that perceived
organizational support mediates the relationship between procedural fairness and organizational
citizenship behaviors. In Moorman’s research a high significant correlation among the concepts
of procedural justice and perceived organizational support ( r = .69***) was demonstrated. Since
the high correlation (r = .78**) among employer loyalty and perceived organizational support
demonstrates much overlap in between these concepts as well, it is interesting for exploratory
purposes to test whether perceived organizational support has a mediating effect in the relation
between employer loyalty and commitment, organizational citizenship behavior, turnover
intention, job satisfaction and psychological safety as well. Results of a Bootstrapping analysis
demonstrated that perceived organizational support significantly mediated the effect of employer
loyalty on commitment (boot indirect effect = .31, SE = .09, 95% CI = .1419, .4732), satisfaction
(boot indirect effect = .23, SE = .06, 95% CI = .1140, .3538), organizational citizenship behavior
(boot indirect effect = .29, SE = .07, 95% CI = .1528, .4286), turnover intention (boot indirect
effect = -.37, SE = .13, 95% CI = -.6265, -.1056) and psychological safety (boot indirect effect =
.31, SE = . 07, 95% CI = .1889, .4463). The results are displayed in Figures 2a through 2e and
demonstrate that perceived organizational support mediates the effect of employer loyalty on
commitment, organizational citizenship behavior, job satisfaction, turnover intention and
psychological safety.
General discussion
Many previous researchers have studied loyalty in organizations from the perspective of
Unravelling employer loyalty
27
the employee to its employer or organization (e.g. Whiting et al., 2008; Hoffman, 2006; Hart &
Thompson, 2007; Donghong, 2012; Jauch et al., 1978). The present research focused on the barely
investigated phenomenon employer loyalty – loyalty from the employer to its employees and
demonstrates the relevance of employer loyalty in organizations.
The results of study 1 provided more clarity around the construct op employer loyalty and
demonstrated that the construct of employer loyalty consisted of 3 components: commitment,
integrity and support. This demonstrated that the construct of loyalty contains more than mere
support and that employer loyalty consists of a moral component. This moral component in the
construct of loyalty was confirmed by prior research (Van Vugt et al., 2004; Levine and
Moreland, 2002; Rundle – Thiele, 2005; Coughlan, 2005).
The results of study 2 demonstrated that, as predicted, the increase of commitment, job
satisfaction and organizational citizenship behavior was related to the increase of employer
loyalty and that the decrease of turnover intention was related to the increase of employer loyalty
as well (Hypothesis 1a).The presence and increase of employer loyalty appeared to have a positive
impact on commitment, job satisfaction, organizational citizenship behavior and the likeliness to
leave the organization. In addition, contrary to expectations it was demonstrated that employer
loyalty could not predict commitment, job satisfaction, organizational citizenship behavior and
turnover intention above and beyond the predicting values of organizational support and
procedural fairness (Hypothesis 1b). Interestingly, employer loyalty by itself was a unique
predictor of commitment, job satisfaction, organizational citizenship behavior and turnover
intention, but due to overlap within constructs of employer loyalty, perceived organizational
support and procedural fairness the unique effect of employer loyalty falls by the wayside.
The present research also revealed that in contrast to expectations, perceived external
threat could not be attributed to have been on a mission or not (Hypothesis 2a). Besides, employer
loyalty had a stronger (negative) effect on turnover intention (but not on commitment, job
28 Masterthesis E. ten Hoor
satisfaction and organizational citizenship behavior) when employees had been on a mission
compared to people that had not been on a mission (Hypothesis 2b). Thus, employer loyalty was a
better predictor of turnover intention when employees had been on mission than when employees
had not been on mission. Contrary to expectations, this moderating effect of mission in the effect
of employer loyalty on turnover intention could not be explained by perceived threat (Hypothesis
2c). Interestingly, a higher level of employer loyalty could be attributed to have been on a
mission. These results might be related to the fact that militaries prefer going on a mission above
not going on a mission. Going on mission is an honor and militaries indicated that going on a
mission is the purpose of their job for which they train. When employees have been on a mission
they might see the organization as loyal to them. This might be an explanation of the higher level
of employer loyalty of employees that have been on a mission and the strong (negative) effect of
employer loyalty on turnover intentions when employees have been on a mission.
From the exploratory analysis concerning psychological safety and employer loyalty the
remarkable finding emerged that employer loyalty made a unique contribution to the prediction of
psychological safety above and beyond organizational support and procedural fairness. This
finding confirms the prediction that employer loyalty adds extra value in the prediction of
psychological safety above and beyond organizational support and procedural fairness. In
addition, the effect of employer loyalty on commitment and organizational citizenship behavior
(but not on job satisfaction and turnover intention) could be explained by employees’ feeling of
psychological safety, which indicates that employer loyalty is an antecedent to psychological
safety. When people perceive loyalty from their employer, this positively influences their feeling
of psychological safety which means they feel save to show one’s self without being criticized. In
turn this will reciprocate the feeling of commitment to the organization and increase initiatives of
organizational citizenship behaviors. This finding was confirmed from prior research by Baer
(2003) as well.
Unravelling employer loyalty
29
Furthermore, exploratory analysis on perceived organizational support and employer
loyalty showed that the effect of employer loyalty on commitment, organizational citizenship
behavior, job satisfaction, turnover intention and psychological safety could be explained by
perceived organizational support. This mediating role of perceived organizational support was
supported by prior research of Moorman et al. (1998) and suggests that employer loyalty is an
antecedent to perceived organizational support which in turn mediates its relationship to
commitment, organizational citizenship behavior, job satisfaction, turnover intention and
psychological safety.
Implications
Despite the fact that prior research acknowledged loyalty as the bedrock of relationships
between consumers and organizations or brands, people in romantic relationships or employees to
its organization, surprisingly hardly any literature has focused on employer loyalty. Current
research demonstrated that employer loyalty is an important phenomenon for the organization as a
whole since employer loyalty is a predictor of employees’ attitudes and behaviors towards the
organization. Employer loyalty by itself is a predictor of commitment, job satisfaction,
organizational citizenship behavior and turnover intention and therefore of great relevance for
organizations, since for example, organizational citizenship behavior have been shown to enhance
the effectiveness of an organization (e.g. Dunlop & Lee, 2004; Koys, 2001; Podsakoff, Ahearne,
& MacKenzie, 1997; Podsakoff & MacKenzie, 1994; Walz & Niehoff, 2000). Moreover,
employer loyalty has a unique contribution to the prediction of psychological safety above and
beyond perceived organizational support and procedural fairness. Psychological safety is related
to the feeling of employees to show more initiative which in turn is positively related to the
performance of an organization according to Baer (2003). Although organizations are already
being supportive and fair to their employees, being loyal to employees increases the feeling of
psychological safety which thus in turn could increase the performance of the organization.
30 Masterthesis E. ten Hoor
Importantly, employer loyalty positively influences perceived organizational support,
which in turn positively influences commitment, organizational citizenship behavior, job
satisfaction, turnover intention and the feeling of psychological safety. This could positively
influence the performance of the employees and the organization according to Baer (2003) and
since procedural fairness and perceived organizational support are strongly correlating to
employer loyalty, the added value of employer loyalty to organizations may be emphasized.
Furthermore, for the organization of the 11 Airmobile Brigade especially, it is interesting
to be aware that employer loyalty more strongly affects the turnover intentions of employees that
have been on a mission compared to the others who have not been. This shows that with
employees that have been on a mission, the perception of employer loyalty more strongly
(negatively) affects the likeliness to leave the organization than with employees who have not
been on a mission. Thus, employees who have been on a mission want to stay more with the
organization when they perceive employer loyalty than employees that have not been.
Limitations and Future Research
The present study does have a number of limitations that should be noted as well. First, the
sample of employees from a military organization. This setting may be too unique and therefore
limit the external generalizability to other organizations. Second, when the questionnaire was
distributed the employees completed the questionnaire individually, but the employees could
decide personally in which environment. So there was no control on the setting in which de
questionnaires were completed. Third, the reason for not returning the questionnaires was not
known. It could be that some employees did not want to complete the questionnaires because they
were afraid of expressing their opinion and true feelings about their supervisor. The employees
had to answer the demographic questions in the end of the questionnaire from which could be
retrieved who exactly completed the questionnaire (e.g. ‘Which unit do you belong to? Define
your company, peloton and group’; ‘Are you an officer, petty officer or soldier?’; ‘What is your
Unravelling employer loyalty
31
position?’; ‘What is your supervisor’s position?’). For future research it would be very important
to maintain complete anonymity of the questionnaire.
For further research, the employer loyalty scale could be redefined with questions that are
even more specifically focused on employer loyalty. Current scale was divided into four distinct
factors instead of three as intended and the constructs overlapping. Also the relevance of the items
in the subscales was taken into account, but a lack of relevance may still exist. For future research
it would be interesting to develop distinct relevant subscales contributing to the construct of
employer loyalty. Moreover, it would be more appropriate to utilize a shortened version of current
questionnaire, since this version was very long, which could have been disturbing for the
concentration of the participant. Furthermore, the scale of perceived external threat could be
redefined as well. The questions were written in present tense asking whether militaries perceived
threat at this moment or else often perceived threat. I would have been more appropriate if the
questions were focused on specific situations for which the militaries could use imagination or
when the questions were stated more specifically or from a personal perspective.
Future research might also focus on the expansion of the number of constructs that ‘touch
side’ with employer loyalty like procedural fairness and perceived organizational support. Prior
research shows that for example, empowerment leads to a higher level of commitment, job
satisfaction and organizational citizenship behavior (Faulkner and Laschinger, 2008; Bogler and
Somech, 2004; Bhatnagar and Sandhu, 2005), therefore empowerment could perhaps be utilized
as a predictor in future research on employer loyalty.
Moreover, it would be interesting for future research to investigate whether there are other
factors that influence perceived employer loyalty. In particular the behavior of the supervisor
would be interesting to investigate. Prior research demonstrated that the characteristics of a leader
which are most valued by followers are honesty, integrity and trustfulness (Kouzes and Posner,
1987) and when followers feel trust and respect toward the leader, than they are motivated to do
32 Masterthesis E. ten Hoor
more than they are expected to do – organizational citizenship behaviors (Yukl, 1989). Also
results from Study 1 confirm the findings that integrity, honesty and trustful behaviors belong to
behaviors of a loyal leader. Konovsky and Pugh (1994) found that the relationship between
procedural justice and organizational citizenship behavior was fully mediated by employees' trust
in their supervisors. Thus, for further research it would be interesting to investigate which
behaviors make employees trust their leader and which behaviors make a leader a loyal one.
Another interesting perspective for further research would be whether the attachment of a
person determines whether someone perceives employer loyalty. Prior research stated that the
strongest predictor of a loyalty conflict – not knowing who you should be loyal to – is natural
family attachment (Poulin, 1986). Someone that has attached well during childhood could be less
vulnerable for employer loyalty than someone that has not attached well in childhood. This would
be interesting to test in future reseach since this could provide more clarity around the emotional
or moral coponent of employer loyalty.
Unravelling employer loyalty
33
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Appendix
Table 1. Factor loadings and communalities based on principal components analysis with
oblimin rotation for 23 items from the employer loyalty scale.
1 2 3 4 Communality
Leader feels committed .50 .50 Leader says good things about me .90 .75 Leader is proud of me .82 .71 Leader is personally involved .71 .60 Leader has nothing to do with me .58 .51 Leader is there when I need him .57 .61 Leader does a lot to help .55 .66 I can count on my leader .67 .78 Leader will support me whatever .73 .60 Leader never does anything for me .45 .66 Leader supports me unconditionally .46 .39 Leader will go through fire .75 .61 Even with bad performance .73 .44 Leader is loyal .83 .70 Leader is honest .67 .56 Leader shows respect .63 .54 Leaders backs me up .70 .80 Leader through thick and thin .70 .75 Leader puts hand in fire .77 .68 Leader treats me unfair .80 .68 Leader exploits me .88 .70 Leader betrays me .80 .70 Leader gives me safe feeling .56 .40
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46 Masterthesis E. ten Hoor
Figure 1. Interrelated variables and mediators of employer loyalty.
Figure 2a. The unstandardized coefficients between employer loyalty and commitment mediated by perceived organizational support. In parentheses the unstandardized coefficients between employer loyalty and the dependent variable controlled by perceived organizational support (= the direct effect). *p <.001.
Emloyer Loyalty
Commitment
OCB
Turnover intention
Satisfaction
Mission/No mission
Threat
Unravelling employer loyalty
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Figure 2b. The unstandardized coefficients between employer loyalty and satisfaction mediated by perceived organizational support. In parentheses the unstandardized coefficients between employer loyalty and the dependent variable controlled by perceived organizational support (= the direct effect). *p <.001.
Figure 2c. The unstandardized coefficients between employer loyalty and organizational citizenship behavior mediated by perceived organizational support. In parentheses the unstandardized coefficients between employer loyalty and the dependent variable controlled by perceived organizational support (= the direct effect). *p <.001.
Figure 2d. The unstandardized coefficients between employer loyalty and turnover intention mediated by perceived organizational support. In parentheses the unstandardized coefficients between employer loyalty and the dependent variable controlled by perceived organizational support (= the direct effect). *p <.001.
48 Masterthesis E. ten Hoor
Figure 2e. The unstandardized coefficients between employer loyalty and psychological safety mediated by perceived organizational support. In parentheses the unstandardized coefficients between employer loyalty and the dependent variable controlled by perceived organizational support (= the direct effect). *p <.001.