2015 US Staffing Trends Based on LinkedIn’s newly released 4th annual survey
#hiretowin
LinkedIn’s findings are based on a survey of…
1,994 staffing leaders
11 countries
#hiretowin
4 years
300 Million members
Placement Volume
Hiring Budget
0%
25%
50%
75%
100%
2011 2012 2013 2014
Percent of staffing leaders projecting an increase in next 12 months
US placement volumes grow while budgets straggle. Staffing leaders must scale & do more with less.
#hiretowin
Based on LinkedIn’s 2015 Staffing Trends research 3 Staffing trends to build into your 2015 plan
2 The top ROI sources are social professional networks & job boards
1 Most firms value brand but only some invest in, manage, & measure it
3 Better candidate & job matching is expected to reshape recruiting
#hiretowin
Based on LinkedIn’s 2015 Staffing Trends research 3 Staffing trends to build into your 2015 plan
2 The top ROI sources are social professional networks & job boards
1 Most firms value brand but only some invest in, manage, & measure it
3 Better candidate & job matching is expected to reshape recruiting
#hiretowin
6
Why brand matters for getting placements and prospects
Source: . Alex Hisaka, Survival of the Fittest: How Today’s Enterprise Buyers Have Evolved (http://lnkd.in/dV_QnP3), (July 21, 2014).
#1 Viewing member profiles is the #1
activity on LinkedIn
#hiretowin
76% of job applicants viewed an employee’s LinkedIn profile 6 months prior to applying for a job at that company
#hiretowin
Percent of staffing leaders saying that their brand… Firms value their brand but their actions are still catching up
68% 58%
46%
33%
0%
25%
50%
75%
100%
Our brand has a significant impact on
our ability to grow our business
My company has a brand strategy
Those responsible for our brand have
enough resources to do it well
We regularly measure the health
of our brand in a quantifiable way
#hiretowin
% selecting as most effective channel for promoting brand
10
Online professional networks and friends and family grow as top channels for promoting firm brands
20%
30%
40%
50%
60%
70%
2012 2013 2014
Online professional networks
Our firm's website
Friends/family, word of mouth
Traditional Job Boards
#hiretowin
% selecting as most effective channel for promoting brand
11
Boutique firms rely more on word of mouth while large firms rely more on public recognition & awards
30%!
16%!
43%
8%
Friends/family, word of mouth
Public recognition/awards
Large agencies! Small agencies!
#hiretowin *Small agencies = 1-10 recruiters
Build, invest in, and measure your firm’s brand in 2015 Next steps for your strategic planning
1. Articulate your competitive advantage so clients and candidates know why you’re the best firm for their industry, function, career.
2. Use cost-effective social channels to make your brand known. Start with free LinkedIn tools like individual recruiter profiles, your company page, and attracting followers.
3. Benchmark your brand budget against other investments — is your brand funded in line with other priorities?
4. Measure your brand using metrics like Net Promoter Score (NPS) of your clients and placements, company followers.
#hiretowin
13
Recommended resources for building your firm’s brand
#hiretowin
Based on LinkedIn’s 2015 Staffing Trends research 3 Staffing trends to build into your 2015 plan
2 The top ROI sources are social professional networks & job boards
1 Most firms value brand but only some invest in, manage, & measure it
3 Better candidate & job matching is expected to reshape recruiting
#hiretowin
% ranking as top metric for tracking team performance Number of placements is most valuable performance metric
15%
23%
36%
0% 10% 20% 30% 40% 50%
Quality of placements
Client satisfaction
Number of placements
#hiretowin
% ranking as top obstacle Availability of quality talent is top obstacle to recruiting
39%
41%
61%
0% 20% 40% 60%
Competition
Offer made by my client (includes compensation, role,
location, etc.)
Availability of quality talent
#hiretowin
Number of placements: Top sources
Qua
lity
of p
lace
men
ts: T
op s
ourc
es
#hiretowin
Company career website! Company CRM
system!
Employee referral
programs!
General career fairs!
General social media!
Job boards!
Internet !resume
databases!
Other!Print !
Social professional
networks!
ATS/ internal candidate database!
Social professional networks and job boards provide the best quality and quantity of placements
Number of placements: Top sources
Qua
lity
of p
lace
men
ts: T
op s
ourc
es
#hiretowin
Company career website! Company CRM
system!
Employee referral
programs!
General career fairs!
General social media!
Job boards!
Internet !resume
databases!
Other!Print !
Social professional
networks!
ATS/ internal candidate database!
Social professional networks and job boards provide the best quality and quantity of placements
Use different high ROI sources to target passive vs active candidates, and have a different message for warm outreach
19
75%
25%
Pasive Active
30%
40%
50%
60%
70%
2011 2012 2013 2014
Social professional networks
Internet job boards
Your ATS/ internal candidate database
Internet resume databases
Percent ranking as major (<15%) source of placements
The top sources for number of placements has shifted over the past four years
#hiretowin
30%
40%
50%
60%
70%
2011 2012 2013 2014
Social professional networks
Internet job boards
Your ATS/internal candidate database
Internet resume databases
Percent ranking as a top 4 source of quality placements
The top sources for quality placements has also shifted
#hiretowin
0
100
200
300
400
500
600
700
0
50
100
150
200
250
300
350
Q2 2011 Q2 2012 Q2 2013 Q2 2014
As LinkedIn talent ecosystem scales, your talent pool grows and the number of potential quality hires increases
Average open jobs
(000s)
LinkedIn Members (millions)
Jobs
Members
#hiretowin
Extract value from top ROI sources in 2015 Next steps for your strategic planning
1. Arm yourself with data to stay competitive. Use LinkedIn’s free Talent Pool reports on SlideShare to size your target market and understand talent supply & demand.
2. Consider different search tactics for passive vs active candidates (i.e. Boolean search strings, indirect search, conceptual search, etc)
3. Craft tailored messages to target candidates so you can attract them after you find them. Understand what would motivate them to switch jobs.
4. Define what ROI means for your firm and measure it across your sources of placements.
#hiretowin
24 #hiretowin
Use LinkedIn’s Free Talent Pool Reports to understand the supply and demand of your target talent http://www.slideshare.net/linkedin-talent-solutions
Based on LinkedIn’s 2015 Staffing Trends research 3 Staffing trends to build into your 2015 plan
2 The top ROI sources are social professional networks & job boards
1 Most firms value brand but only some invest in, manage, & measure it
3 Better candidate & job matching is expected to reshape recruiting
#hiretowin
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Expanding into
emerging markets
Improved candidate and job
matching
Improved candidate and job
matching
Expanding into
emerging markets
Recruiting becoming more like marketing
Defining and
measuring quality of
hire
Expanding into
emerging markets
Using "big data" for
predicting future talent needs
Defining and
measuring quality of
hire
Expanding into
emerging markets
Defining and
measuring quality of
hire
Using "big data" for
predicting future talent needs
Expanding into
emerging markets
Recruiting becoming more like marketing
Remote workforce options
Focusing on referrals
Remote workforce options
Focusing on referrals
Recruiting becoming more like marketing
Focusing on referrals
Using “big data” for
predicting future talent needs
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Upcoming Trend #1
Upcoming Trend #2
Upcoming Trend #3
USA Canada Brazil UK France Nordics Australia India China SE Asia
#hiretowin
Top up-and-coming trends for selected geographies Different countries see a different future
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Improved candidate and job
matching
Expanding into
emerging markets
Improved candidate and job
matching
Improved candidate and job
matching
Expanding into
emerging markets
Recruiting becoming more like marketing
Defining and
measuring quality of
hire
Expanding into
emerging markets
Using "big data" for
predicting future talent needs
Defining and
measuring quality of
hire
Expanding into
emerging markets
Defining and
measuring quality of
hire
Using "big data" for
predicting future talent needs
Expanding into
emerging markets
Recruiting becoming more like marketing
Remote workforce options
Focusing on referrals
Remote workforce options
Focusing on referrals
Recruiting becoming more like marketing
Focusing on referrals
Using “big data” for
predicting future talent needs
Recruiting becoming more like marketing
Recruiting becoming more like marketing
Upcoming Trend #1
Upcoming Trend #2
Upcoming Trend #3
USA Canada Brazil UK France Nordics Australia India China SE Asia
#hiretowin
Top up-and-coming trends for selected geographies But improved candidate and job matching has global appeal
#1 Improved candidate & job matching
LinkedIn matches right jobs, right talent, right time
Your Jobs
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been
Profiles on LinkedIn
LinkedIn Matching Engine
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
Reach passive & active candidates across multiple channels
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
xyzCo
Careers at xyzCo
The image
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
Multiple delivery channels to all members
The image cannot be displayed. Your computer may not have enoug
Recommendations
> 50% of all job views on
LinkedIn come through recommendations
#hiretowin
Prepare for better job & candidate matching
1. Accelerate your job views with industry-standard keywords & by using the right channels + tactics for promoting jobs
2. Illustrate the opportunity to matched candidates, not just the job (i.e. share culture, team, company info).
Next steps for your strategic planning
#hiretowin
Based on LinkedIn’s 2015 Staffing Trends research 3 Next steps for your 2015 plan
2 Extract more value from high ROI sources: Social professional networks & job boards, that address both active and passive professionals
1 Stay ahead of your competition by building, investing in, and measuring your firm’s brand
3 Prepare for a world of better candidate & job matching by keyword optimizing your jobs and wooing matched candidates with your messaging
#hiretowin
2015 US Staffing Trends Newly released today! LinkedIn’s 4th annual report
http://lnkd.in/2015usstaffingtrends
#hiretowin