![Page 1: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/1.jpg)
Use of Facebook for SMEs
Andrew GreenyerDirector, Raise the Roof Marketing
![Page 2: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/2.jpg)
Technologies or Channels
Blogs
Microblogging
Videosharing
Virtualworlds
Photosharing
PodcastsWikis
Social networks
![Page 3: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/3.jpg)
• Facebook has over 1bn users
• Facebook is a social network that allows you to connect with friends and family through request only
• Users can share photos, status updates, videos, links
• For Business:
• Share breaking news• Share content from other platforms• Ask Questions• Provide Customer Service
![Page 4: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/4.jpg)
Salon – Vogue Woodley
![Page 5: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/5.jpg)
![Page 6: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/6.jpg)
![Page 7: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/7.jpg)
![Page 8: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/8.jpg)
Leigh Sports Village
![Page 9: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/9.jpg)
![Page 10: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/10.jpg)
![Page 11: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/11.jpg)
![Page 12: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/12.jpg)
![Page 13: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/13.jpg)
![Page 14: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/14.jpg)
![Page 15: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/15.jpg)
![Page 16: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/16.jpg)
Encourage Interaction
• Asking questions that your fans can not resist answering
• Post trivia, quizzes and games
• Create a poll
• Regular events that fans can engage with
![Page 17: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/17.jpg)
Trivia plus a question
![Page 18: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/18.jpg)
Simple Poll
![Page 19: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/19.jpg)
Asking for advice
![Page 20: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/20.jpg)
Creating an Advert on Facebook
![Page 21: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/21.jpg)
Creating an Advert on Facebook
![Page 22: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/22.jpg)
![Page 23: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/23.jpg)
![Page 24: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/24.jpg)
![Page 25: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/25.jpg)
![Page 26: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/26.jpg)
Testing your Ads
• Split Test – one item at a time
• Copy• Image• Offer
• Evaluate your click through rate – stop adverts with too low CTR
![Page 27: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/27.jpg)
Knock-Off Wood
![Page 28: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/28.jpg)
![Page 29: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/29.jpg)
Knock-Off Wood Stats• Facebook: (Under “Knock-off Wood”): 116,000+ fans
• Twitter: 2550 followers
• YouTube: 30 videos
• Highlights:
• Ana White’s blog draws nearly three million unique page views every month.
• 90-95% of her Facebook content comes from fans, and she leaves it all public.
• Pinterest is the #1 referring site to her blog, bringing 6000 unique visitors a day.
• In year two, the blog began bringing in enough advertising
revenue to support her family.
![Page 30: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/30.jpg)
Things for you to considerTake 10 mins to write your thoughts down
• Is Facebook right for your organisation
• If Yes, what do you have to do?
• Set up page – what do you need?• Post status updates – what, when and how?• Should you create an Advert(s) – what, who and how?
![Page 31: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/31.jpg)
Use of Twitter for SMEs
Andrew GreenyerDirector, Raise the Roof Marketing
![Page 32: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/32.jpg)
• Twitter is a condensed version of Facebook status updates
• Updates up to 140 characters in length
• A good way of relaying breaking news
• 500 million tweets per day
• Let followers know about upcoming events / launches / share useful content
![Page 33: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/33.jpg)
Twitter Profile
![Page 34: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/34.jpg)
#HASHTAGS
![Page 35: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/35.jpg)
Tweetdeck
![Page 36: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/36.jpg)
Hootsuite.com
![Page 37: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/37.jpg)
![Page 38: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/38.jpg)
6 Tips for Improving Twitter Link Click Through Rate
1. Write tweets between 120 and 130 characters
2. Place links about 25% of the way through
3. Chose the right words and phrases
4. Use action words
5. Experiment with the paper.li system
6. Tweet on the weekends
Analysis undertaken by Hubspot – based on 200,000 tweets with links
![Page 39: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/39.jpg)
![Page 40: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/40.jpg)
![Page 41: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/41.jpg)
![Page 42: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/42.jpg)
![Page 43: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/43.jpg)
![Page 44: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/44.jpg)
Paper.li – create your own newspaper
![Page 45: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/45.jpg)
![Page 46: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/46.jpg)
Customer Service via Twitter
![Page 47: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/47.jpg)
Things for you to considerTake 10 mins to write your thoughts down
• Is Twitter right for your organisation
• If Yes, what do you have to do?
• Set up account – what do you need?• Post status updates – what, when and how?• Link back to website – what content?• How will you attract more followers?
![Page 48: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/48.jpg)
Use of Youtube (video) for SMEs
Andrew GreenyerDirector, Raise the Roof Marketing
![Page 49: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/49.jpg)
Youtube
• Upload and share videos – professional and non-professional content
• 800m users per month
• 4bn hours of video watched per month
• 72 hours of video uploaded each minute
• For Business:
• Create product demonstrations• Case Studies• Interviews
![Page 50: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/50.jpg)
![Page 52: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/52.jpg)
What could you use to create a video?
• Take 10 mins to list what you could video
• Case Studies – who, what?• Product demo• Shop / Factory tour• Run a competition
![Page 53: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/53.jpg)
Socialmediaexaminer.com
![Page 54: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/54.jpg)
Bodyform – Facbook comment that lead to a video
![Page 55: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/55.jpg)
and the video response.........
Results:• 3.1m views on Youtube• 13k likes for video on Youtube• 4,500 comments on original post
on Bodyform Facebook page
![Page 56: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/56.jpg)
The simple steps are as follows:
• Set out your objectives
• Listen to what is being said in the digital space, by whom and where (e.g. competitors, consumers);
• Monitor these conversations, dialogues, likes and comments;
• Devise an engagement plan (including a rolling content plan) and do not underestimate the resources and expertise required;
• Set up a governance policy
• Engage with honesty and transparency
• Monitor and evaluate on an ongoing basis.
• Think ROI not cost
![Page 57: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/57.jpg)
CHECKLIST – Is Your Company Ready for Social Media?
• My company has clear goals for social media.
• We have the human resources to commit to social media.
• We produce enough quality content to sustain social media
conversations.
• We know which social media sites are popular with our
prospects and customers.
• Our company website is prepared for social media
attention.
• We’re ready to incorporate social media strategies
throughout the buying process.
![Page 58: Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing](https://reader036.vdocuments.net/reader036/viewer/2022062516/56649ddd5503460f94ad4bd9/html5/thumbnails/58.jpg)
Using Social Media as a Marketing Tool
Andrew Greenyer
[email protected]@AGFormby
www.raisetheroofmarketing.co.uk
1