STANDARD ONLINELine Hansen Kamhaug
Marketing Consultant
Resident of the nation called “Social Media”
STANDARD ONLINE
• Marketing and sale of standards and related products in Norway
• 20 employees
• Owned by Standards Norway (80 %) and the Norwegian Electrotechnical Committee (20 %).
• Located together in offices and on the web
NEW IN SOCIAL MEDIA
OUR SOCIAL PRESENCE
• facebook.com/standard.no
• Only 3 weeks
• «Why should YOU care about standards?»
• Fun and engaging• 55 % of the Norwegian population on
Facebook Socialbakers.com (2012-02-10)
OUR SOCIAL PRESENCE
• Twitter.com/Standard_no
• 1 year
• News, information, discussion and customer service
• Seach keywords – engage in discussions
• More «professional» but still personal
• Not many Norwegians on Twitter, but growing
OUR SOCIAL PRESENCE
• YouTube.com/standardiseringen
• Videos from activities mostly
• Big potential
• Can be used more for products and service information
OUR SOCIAL PRESENSE
• flickr.com/standard_no
• Pictures from activities
• Can it be used for other purposes?
WHAT’S NEXT?
• LinkedIn?– Groups for standards users?– Groups for committees?– Must be managed
• Blogs?– Do we have the resources?– Is there a demand/market for it?
STATISTICS
• Google Analytics
• Google URL Builder
• Bit.ly
• Facebook Insights
MONITORING
• Meltwater Buzz
• Twitter Search
• Google Alerts
• Hyper Alerts
YOU CAN TOO!
• With few resources you can still be present in social media
• Find your best platforms
• Have an interest, a goal and a plan
• Have fun
• Follow up!