Download - Useful vs Useless Social Media
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So You Want to
Use Social
Media?
Do You Know How?
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Will Your Social Media Be Useless or Useful?
How Will You Know?
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How Many People Using Social Media are Useful to You?
How Many are Useless to You?
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How Many Organizations Using Social Media Are Useful to You?
How Many Are Useless to You?
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Does Your AnswerSurprise You?
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What Is The DifferenceBetween Useful vs. Useless?
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Useless means having or being of no use and not able to
give service or aid.
Being able to comprehend useless means you have to
understand useful.
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Useful means capable of being put to use, serviceable for an
end or purpose, of a valuable or productive kind.
Key word here is PRODUCTIVE!
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Unless something is usefulit is nonproductive!
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Nonproductive meansnot yielding or producing results
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Anything Nonproductiveis a Waste of Our Time!
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Whose Productivity Should You Be Concerned About?
The Producer or Consumer?
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Producer: A Person or Organization that Produces Goods or
Services for Sale.
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Consumer: One that Consumes, Especially One
that Acquires Goods or Services for Direct Use or Use in
Production of Something Else
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Media Refers to Any Tools Used to Store & Deliver Information or
Data for Use
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“Social” Implies that It is Somehow more Communicative,
Cooperative, & Moderated by Contact Between People
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Does Your Social MediaEnable People
Direct Use or Use in Production of Something Else?
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Would That Help Peopleand Organizations
Become More Productive?
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To Increase ProductionEnable People
Direct Use or Use of Your Media To Produce Something Else
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What Do You Mean ThisDoesn’t Make Sense?
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It Doesn’t Make SenseBecause You Are Thinking
With Old Knowledge
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Applying Old Knowledge in the Use and Misuse of Something
New and Innovative is Not Useful!
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Old Knowledge and Old MediaAre Not New and Innovative
Nor Useful!
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New Knowledge and New MediaAre New and Innovative
If You Know How to Use It!
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Using It MeansYou Know How to Be Useful!
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You Cannot See or UseWhat You Do Not Understand
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