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User Centred Design
Taking the U out of USERBy: Jax Wechsler
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• A Bit About Me
• User Centred Design (UCD)
• Usability
• UCD Process & Tools
• Resources
Outline
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• Grad. Cert. in Digital Media
• Grad. Cert. in IT
• Masters in IT (Research)
• Over 12 years online experience
My Experience
http://www.flickr.com/photos/simpologist/16734948/
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A common problem....
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“We do not see things as they are; we see things as we are”- The Talmud
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User Centred Design
The central premise of user centred design is that the best designed products and services result from understanding the needs of the
people who will use them.- UK Design Council
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User Centred DesignThe process we follow to ensure
high usabilityi.e. "The extent to which a product can be used by
specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a
specified context of use." ISO 9241-11
http://www.usability.gov/http://www.usabilitynet.org
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helps us to makes things easier to
LEARN and USEhttp://www.flickr.com/photos/45364450@N05/4580747339/sizes/l/in/photostream/
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gets cross-disciplinary teams
on the SAME PAGEhttp://www.flickr.com/photos/45364450@N05/4580747339/sizes/l/in/photostream/
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UNDERSTAND
UCD Process
DESIGN
EVALUATE
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Rinse & repeat...http://www.flickr.com/photos/fvanharreveld/3589454845/sizes/l/in/photostream/
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1UNDERSTAND
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Knowing your users
NEEDSEXPECTATIONS
GOALS & TASKS
FEELINGS
EXPERIENCE
THOUGHTS
CONTEXT OF USE
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?Wednesday, 24 October 2012
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Telephone Staffhttp://www.flickr.com/photos/plenty/3360322975/sizes/l/in/photostream/
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Contextual Inquiryhttp://www.flickr.com/photos/springreen/72964726/sizes/l/in/photostream/
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Web Analyticshttp://www.flickr.com/photos/batiks/7610535900/sizes/l/in/photostream/
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Card Sortinghttp://www.flickr.com/photos/batiks/7610535900/sizes/l/in/photostream/
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Tools to think withhttp://www.flickr.com/photos/herebythewaybut/3991496680/sizes/l/in/photostream/
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CUSTOMER JOURNEY MAP EXAMPLEhttp://www.flickr.com/photos/maureenhanratty/3397835918/sizes/l/in/photostream/
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Personan. a model of human behaviour that is- derived from contextual research data- described as if it were a real person- promote shared understanding/empathy- used in stories to envision the future
http://www.slideshare.net/mobile/diana.mounter/the-role-of-personas-in-usercentred-design
http://www.uxforthemasses.com/personas/http://www.steptwo.com.au/papers/kmc_personas/index.html
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PERSONA EXMPLEhttp://www.flickr.com/photos/flexeflix/4266820921/sizes/z/in/photostream/
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EMPATHY MAP EXAMPLEhttp://www.flickr.com/photos/davegray/2380465521/lightbox/
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Scenarios
a scenario is a description of a persona using a product to achieve a goal,
they describe an instance of use…in context.
http://infodesign.com.au/usabilityresources/scenarios/
http://uxthink.wordpress.com/2010/11/30/using_scenarios/
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Stories about your personashttp://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/
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Understanding how others may see things
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Scenariosassist us to think about use in contextassist us to think about problems and
opportunities in current designflesh out & evaluate a concept from multiple
perspectives
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Use in context
http://uxthink.wordpress.com/2010/11/30/using_scenarios/
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Creating Scenarios> Who is the persona involved?> What triggers the experience?> What happens?> What is the outcome?
Focus on the activities people do, & the context in which they do them
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2 DESIGN
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Collaborative designworkshopshttp://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/
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Sketch, sketch & sketchhttp://www.flickr.com/photos/amherd/3527566865/sizes/l/in/photostream/
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3VALIDATION
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Talk to people& validate your sketches
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Test your prototypes & existing sites
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Testing incentiveshttp://www.flickr.com/photos/mcordell/4116728205/sizes/o/in/photostream/
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THINGS TO CONSIDER....
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You are communicating
information to different kinds
of people
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UX Honeycomb by Peter Morville,
http://www.flickr.com/photos/trblmkr/317526681/sizes/o/in/photostream/
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You are NOT your user (& neither is your manager)
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Books
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UX BLOGShttp://johnnyholland.org/http://www.uxbooth.com/http://www.boxesandarrows.com/http://www.uxmatters.com
CUSTOMER JOURNEY MAPShttp://bit.ly/OQ9jL8
USER RESEARCHhttp://www.uxmatters.com/topics/user-research/
Online Resources
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http://[email protected]
QUESTIONS?
http://uxthink.wordpress.comtwitter: @jacwex
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