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Using Mobile Technology for Patient Recruitment and
Retention
Presenter: Noel Chandler Co-Founder and CEO of Mosio Mobile Messaging Software
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Agenda
• Quick Facts About Mobile Phones • What Does Mobile Mean for Recruiting? • 3 Mobile Channels Explained • Best Practices and Items to Consider • Questions?
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Quick Facts About Mobile Phones
[Pew Internet and Morgan Stanley]
82% of U.S. adults have a mobile phone and 91% of them keep theirs within
arm’s reach 24/7.
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Quick Facts About Mobile Phones
70% of mobile phone users in the US are projected to own a smart phone by 2015.
25% of Americans access the internet
from a mobile phone exclusively.
[eMarketer and GoMoNews]
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Quick Facts About Mobile Phones
Text messaging is the number one data service in the world.
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Quick Facts About Mobile Phones
Emails vs. Text Messages
[Pew Internet: Mobile]
Emails: Not Opened Text Messages: Opened and read within 10 minutes.
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What Does Mobile Mean for Recruiting?
Harness the power of mobile by making your site/studies “device agnostic.”
Choose the best mobile channel for your
patient communications.
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3 Mobile Channels Explained
1. Native Apps 2. Mobile Web 3. Text Messaging
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1. Native Apps
Over 2 Million Mobile Apps
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1. Native Apps
Key Benefits: Apps better utilize the functions and
features built into a phone: Contacts, Camera, GPS, etc.
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1. Native Apps
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2. Mobile Web
Key Benefits: No downloading or updates required.
Smartphone and tablet accessible. Works seamlessly with your website.
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2. Mobile Web
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3. Text Messaging
Key Benefits: Accessible on 99% of all mobile phones. Push notifications with trackable links.
Short and simple messaging.
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3. Text Messaging
Advertising Response Text Message Alerts
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3. Text Messaging
Appointment and Dosing Reminders
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Mobile Advertising
What about mobile advertising?
Google AdWords
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Best Practices and Items to Consider
Technology Resources? Site or Study Specific?
IRB Approval? Budgeting?
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Best Practices and Items to Consider
Set Up and Check Google Analytics
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Best Practices and Items to Consider
Make your website mobile
friendly.
Especially forms and landing
pages.
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Best Practices and Items to Consider
Who is this for? Patients
Care Givers Parents
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Best Practices and Items to Consider
IRB Approval
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Best Practices and Items to Consider
Decide what is the best fit.
Don’t force it.
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Best Practices and Items to Consider
Start with one thing.
Learn: Process
Costs
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Best Practices and Items to Consider
Go for it!
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Questions
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Thank you!
Noel Chandler
[email protected] 415.756.0123
@mosio
Annie Garvey
[email protected] 608.664.9902 @patientwise