Download - Using Online Quizzes to Get Targeted Email Subscribers

USING ONLINE QUIZZES TO GET TARGETED

EMAIL SUBSCRIBERS

PRESENTED BY BRANDON SCHAEFER


USING ONLINE QUIZZES TO GET TARGETED EMAIL SUBSCRIBERS

Here’s a common small business story… a person has a product or service they want to start selling… so they form a quick business plan, get some buy-in from friends and family, spend some time researching information on the web, get some money together, and then decide to give their business dream a try.



But what they find out once they’ve invested time and money into their small business… is that the marketing game that their parents or old employer had taught them has changed. Marketing is no longer about sending out direct mail and buying static advertising space… it’s about getting engagement online and collecting information from people so that you can directly deliver personalized content to them in the future.



So how do you… as a ‘small business’ owner… get immediate traction in a crowded digital world… well… you need to do something different than what everyone else is doing.



The fact is that most small businesses have a Google+ Page, Facebook page, and a Twitter page… but the large percentage of them just never catch on or get any really engagement because they’re just posting information that’s boring and looks just like every other small businesses.



There is a solution to this content marketing madness though, and that solution is in utilizing online quizzes to gather email addresses and learn more about people that are engaging with your content.



What normally happens with content marketing is that an engager will like your content on Google+, Facebook or Twitter, and maybe they’ll reshare it… but in the end… you really don’t have any more information about them, from when you started creating the content.



Don’t get me wrong here… creating content for marketing purposes is vitally important for SEO and building brand authority purposes, but by using your content that you invested time and money in creating, in tandem with online quizzes to collect an engagers information, you’re going to not only get the SEO and brand authority that you’re looking for… you’re also going to collect the users information.



So let me share a a real life example of how your small business can use online quizzes to literally change your entire content marketing approach.



In this example, we have a ski shop that’s looking to get a jump on their Fall sales by having a large winter ski jacket sale. But the issue is that they need to know what jackets to order ahead of time so that they have them in the store… so here’s how they used online quizzes to gather that information.



They created a simple quiz that asked this question, “What winter ski jacket brand keeps you the warmest?” They even gave people three options to choose from… Patagonia, North Face, or Columbia, which just happens to be the three brands that they have the best relationships with and hold the highest profit margins with.



Then they shared the online quiz link that they created to their Google+, Facebook and Twitter page, which all had a lot of their ‘local’ followers… but here’s the catch, in order to take the online quiz the person had to enter their email address. Sounds innocent enough, but here’s the next catch… because the person that took the online quiz not only provided their email address, but also what their favorite ski jacket was, the ski shop then delivered them a coupon to their email, along with the sale date, for just the type of brand ski jacket that keeps them the warmest.



And to top it all off, now that you have targeted emails, you can now start creating custom marketing audiences that you can upload to the various social media channels, and utilize in your everyday email marketing efforts.



I’m sure you get the idea here… the power of using online quizzes as a content marketing tool is flat out undeniable. Savvy small business owners have been using quizzes to gather information for years… and now it’s your turn to jump onboard. Don’t let this opportunity to increase engagement and gather user information pass you by… start using online quizzes today.



I’m more than happy to provide you with a few online quiz platforms that do the best job, all you need to do is let me know that you’re interested, and I’ll send them your way.



In closing, our team of lead generation and sales development experts are here to help, just open up a support ticket with us, or call 1-888-370-9917 anytime, and one of our team members will gladly assist you.

MyVirtualSalesForce.com

http://myvirtualsalesforce.com


Thank You

Download - Using Online Quizzes to Get Targeted Email Subscribers

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