Using powerline technology to accelerate IPTV growth
Chano Gomez, DS2NAB Show 2008Telecom2008, Las Vegas
DS2 - NAB Show 2008 - Telecom 2008
About DS2• DS2 is the leading provider of high-speed
semiconductor solutions for Powerline Communications.
• DS2 invented high-speed Powerline Communications (200 Mbps data rate). We have shipped more 200 Mbps chips than any other vendor.
• DS2 technology enables the hidden network behind every power outlet.
DS2 - NAB Show 2008 - Telecom 2008
DS2 Technology Embedded in Consumer Products Today
DS2 - NAB Show 2008 - Telecom 2008
The problem we are trying to solve:
“The average installation time for our IPTV service has dropped from 7.5 hours to 6.5 hours per home.”
Ralph de la Vega, AT&T's Group President of Regional Telecommunications & EntertainmentGoldman Sachs Communacopia conference, Sep 2007
DS2 - NAB Show 2008 - Telecom 2008
What exactly do we need 7 hours for?
DSL/Fiberconnection
DS2 - NAB Show 2008 - Telecom 2008
The traditional approach does not work
• If you insist on a pure Ethernet CAT5 cable approach, you’ll be forcing your installers to spend 7 hours laying down cable to specific locations in your customers’ homes.
• The problem: Not only you are paying for 7 hours of installation time. You are also annoying your customer for 7 hours.
DS2 - NAB Show 2008 - Telecom 2008
The traditional approach does not work
• And after you have spent those 7 hours:
• What if your customer buys a new TV for the kids bedroom?
• What if your customer wants to rearrange the furniture and move the TV to a new location?
• What if your customer cancels the service? How are you going to recover the installation costs?
• With powerline technology, you can take advantage of those challenges and turn them into “service differentiators” vs your competition.
DS2 - NAB Show 2008 - Telecom 2008
Value proposition to Service Providers
• Powerline technology provides:
• Lower installation costs/times than any other wired solution (including those based on coaxial cable or phone lines).
• Opens up the possibility for truly self-installed IPTV
• Provides consumers with a more convenient solution than cable TV: they can put a TV wherever they want.
DS2 - NAB Show 2008 - Telecom 2008
Powerline is the most attractive technology to solve the problem
MRG (Multimedia Research Group) recently conducted a survey on “average home installation times” amongst IPTV providers worldwide. The results:
• Of all the home networking technologies, powerline had the lowest total average installation time: 0.34 person-hours.
• HomePNA had the highest overall average installation times: 4.47 person-hours.
Source: MRG, “IPTV Home Networking Strategies”, Feb 2008http://www.mrgco.com/TOC_IPTV_HN08.html
DS2 - NAB Show 2008 - Telecom 2008
Any examples of Service Providers using powerline
technology today?
DS2 - NAB Show 2008 - Telecom 2008
IPTV is growing faster in Europe
Source: DSL Forum, Oct 2007
Jun 2006Jun 2007
IPTV Subscribers (thousands)
193.7 M customersIncumbent in Spain
61 M customersIncumbent in Italy
Competitive Service Providerin France
30.2 M customersLeader in Nordic markeys (Sweden, Norway, Finland, Denmark)
29 M customersIncumbent in UK
50 M customersIncumbent in PortugalPresence in Brazil &Africa
+360 M subscribers in total
...where most IPTV Providers have adopted DS2 as standard
DS2 - NAB Show 2008 - Telecom 2008
BT selects DS2 chips to drive Self Install BT Vision IPTV service
DS2, the leading supplier for Universal Powerline Association (UPA) technology, announced today that its powerline chips have been selected for BT Vision to enable the self-installation option of its digital TV services.
Richard Griffiths, Director of Technology, Strategy & Development for BT Retail and BT Vision, commented: "BT chose DS2 because it delivers a simple to install and very reliable networking technology. We anticipate a big demand for the service and we're delighted to be working with DS2."
Case Study: BT Vision
DS2 - NAB Show 2008 - Telecom 2008
DS2 - NAB Show 2008 - Telecom 2008
How does BT provide a self-install solution?
DS2 - NAB Show 2008 - Telecom 2008
DS2 - NAB Show 2008 - Telecom 2008
DS2 - NAB Show 2008 - Telecom 2008
DS2 - NAB Show 2008 - Telecom 2008
DS2 - NAB Show 2008 - Telecom 2008
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A model to be copied
• The “self-install” model pioneered by British Telecom will be replicated my most IPTV Service Providers, as they are pushed to:
• reduce cost
• accelerate subscriber growth
• improve customer satisfaction
DS2 - NAB Show 2008 - Telecom 2008
OK, I’m convinced.
Now, what do I need to look for when choosing a
powerline solution for IPTV distribution?
DS2 - NAB Show 2008 - Telecom 2008
Things to look for:
• High performance (200 Mbps)
• Interoperability with next-gen (400 Mbps)
• Programmable QoS
• Advanced Remote Management (TR-069)
• Secure Firmware Upgrade
• User-side troubleshooting (LLTD)
DS2 - NAB Show 2008 - Telecom 2008
High Performance
DS2 - NAB Show 2008 - Telecom 2008
Competitor DSS9101
Performance Benchmark
Test set-up: Two powerline adapters connected through flat channel attenuators in isolated network. Test software: Chariot (bidirectional data transfer). Equipment: DS2’s DW21P reference design (DSS9101 chip) and Devolo AV Easy (INT6300 chip). AC cycle: 60Hz.
Ethernet Throughput in Mbits/sec
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Interoperability with next-generation 400 Mbps technology
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Interoperable solutions at 100, 200 and 400 Mbps
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Programmable QoS
9 8 7 6 5 4 3 2 1
Incoming data
1379
24
6 58
Low priority queue
Medium priority queue
High priority queue
Outgoing data
6 58241379
DS2 - NAB Show 2008 - Telecom 2008
Remote Management
DS2 - NAB Show 2008 - Telecom 2008
Standard TR-069 management model
Residential Gateway (RG)
TR-106: Common Data Model Template
Gaming Console
TR-064: LAN side CPE Mgmt
TR-98, TR-133: Quality of Service
Extensions
TR-111: Remote Mgmt of home devices
(TR-069 pass-thru)
TR-069: WAN-side CPE Mgmt
TR-104: VoIP Object Model
VoIP
WT-135: STB Object model
IP STB
OSS/BSS
Auto-Configuration Server (ACS)
CallCenter
WT-121, WT-123:TR-069
Implementation & Interoperability
Policy
WT-131, WT-132: ACS Northbound
Interface
TR-068, WT-124, RG Requirements
TR-094: HN Multi-Service Delivery
Framework
TR-110: VoIP Reference Models
WT-140: NAS Data Model
WT-122: Voice ATA Requirements
Home Storage Server
Graphics supplied by Motive
WT-142: Framework - PON Mgt
WT-107: TR-069v2 model
DS2 - NAB Show 2008 - Telecom 2008
Using TR-069 to manage the powerline home network
Residential Gateway (RG)
TR-106: Common Data Model Template
Gaming Console
TR-111: Remote Mgmt of home devices
(TR-069 pass-thru)
TR-069: WAN-side CPE Mgmt
IP STB
OSS/BSS
Auto-Configuration Server (ACS)
CallCenter
Policy
Std TR069 messages
Std TR069 messages
Std TR069 messages
PLT device with TR069
client
DS2 - NAB Show 2008 - Telecom 2008
Secure upgrade
• Powerline devices must provide a mechanism to ensure that nothing can go wrong during a remote firmware upgrade.
• The adapters must keep two complete copies of the firmware image, with a verification checksum. The second copy can be used as “backup” if necessary.
• Today, only DS2 products support this “secure upgrade” feature.
DS2 - NAB Show 2008 - Telecom 2008
User-side troubleshooting
using LLTD
DS2 - NAB Show 2008 - Telecom 2008
Link Layer Topology Discovery (LLTD)
• LLTD support developed in partnership with Microsoft Windows Vista team.
• On-chip support (no need for external processor)
• Provides diagnostic features for non-managed networks. The user can immediately see what is wrong with his network.
• Reduces support calls and product returns.
• If a support call is required, user can provide useful information to support representative.
DS2 - NAB Show 2008 - Telecom 2008
Analysis: The home network works OK. The problem is with ISP (Internet Service Provider)
DS2 adapter
DS2 adapter
DS2 - NAB Show 2008 - Telecom 2008
Analysis: The powerline network works OK but there is a connection problem with router (ethernet cable unplugged?)
DS2 adapter
DS2 adapter
DS2 - NAB Show 2008 - Telecom 2008
Analysis: The powerline network does not work. Is second powerline adapter unplugged? Is security configuration OK?
DS2 adapter
DS2 - NAB Show 2008 - Telecom 2008
Conclusion
• Powerline can help you to reduce installation times from 7 hours to ZERO (self-install)
• Powerline is already being used today by leading IPTV Service Providers (British Telecom, Telefonica and others)
• When choosing a powerline solution, look for:
• 200 Mbps, scalable to 400 Mbps
• TR-069 and LLTD support
• Programmable QoS and Secure Firmware Upgrade
DS2 - NAB Show 2008 - Telecom 2008
Thanks!
Chano GomezVP Technology and
Strategic Partnerships
DS25201 Great America Parkway
Suite 320Santa Clara, CA 95054
http://www.ds2.es