Using RSS News Feeds to ReplaceThe Need For Cold Calling
RSS News Feeds
Key Component of Sales Intelligence
Automatically Separate Prospects from Suspects
Identify Key Prospect Activities
that Indicate Target Opportunities
Establish Immediate Credibility and Trust
with Target Decision Makers
Value of RSS News Feeds
Value of RSS News Feeds
RSS News Feeds
HarvestTargeted
List
Smart Calls
RSS Feeder will Spider the Internet
Retrieving Newsfeeds with
Complete Details of each Target Sales
Opportunity
A Smart Call is made to a Targeted
Decision Maker Regarding a
Statement Made in a Published News
Release.
Prospecting Success
Immediately Increases 600%
How Do You Set-Up An RSS
News Feed System
Identify Ideal Sales Opportunity
Profile
Identify Target
Keywords & Target
RSS Feed Sites
How Many New Sales Opportunities
Will A News Feeder Identify
On Average…
there are over 250 Companies in America each month
that Announce they are Buying, Building or Expanding
their Facilities and Adding a Large Number of New
Jobs.
SalesView by InsideView
Automated or Pre-Configured
RSS News Feed System
Two Ways To Configure
RSS News Feed Systems
BlogBridge
Manually Configured
RSS News Feed System
SalesView by InsideView
Strength: Automated / Easy-To-Use
Weakness: Less Targeted / Less Specific
Pre-Configured
RSS News Feed Systems
Leadership Changes New Offerings Acquisitions
Partnerships Expanding Operations Cost Cutting
Outperforming Underperforming Company Presentation
Litigation Compliance Research & Development
Data Security Funding Developments Bankruptcy & Restructuring
Real Estate: Deals Real Estate: Construction Corporate Challenges
Automated RSS News Feed
Sales View
Automated News Feeds such as SalesView – simply require you to type in a company name or paste in a listing of company names to start a News Feed Search
Pre-Configured Keywords
& RSS Feed Sites
There are 18 Different
Business Intelligence Keywords
Pre-programmed along with
Targeted RSS News Feed Sites
Automatically Gathers & Sorts
by Company and Category
Within less than a minute, the News Feed System will search the Selected News Feed sites and gather News Articles that include the Company Name and Keywords you selected for each RSS News Feed.
It automatically sorts the News Feeds by Company and Category and indicates the # of News Feeds captured in eachcategory.
Example #1 New $1B Manufacturing Plant
RSS News Feeds that Identify Companies that are: Buying, Building or Expanding their Operations and Adding New Jobs ….. Generally Include: Company Name and Line of Business - Contact Name and Title,
Location and Type of Project – Size of Project – Project Start and Opening Date & # of New Jobs
Example #2 New Call Center & 200 Jobs
RSS News Feeds allow you to Identify the Type of Facility involved in an expansion plan ….
such as a New Manufacturing Plant, New Call Center, Hospital, Headquarter Site, etc. allowing you to receive Daily Sales Leads that would receive maximum value from your offering(s).
Pros & Cons of Automated
vs. Manually Configured Systems
Automated RSS News Feeds Provide Ease of Use
But Lack The Quality Of Feeds Provided With A Manually Configured
RSS News Feed System
Such As BlogBridge
BlogBridge - Manually Configured
RSS News Feed System
Step #1 In Configuring A Manual RSSNews Feed System is to Select A Guide
An RSS Feed Guide is a “Category” in which Targeted News Feeds will be “Fed”
In this example, the Guide or Category of News Feeds we have selected is “Expansion”
For this category of Feeds we want to Identify Companies Buying, Building or Expanding their Operations & Adding New Jobs
Ability To Select
Finely Tuned - News Feeds
RSS Feed Sources
Our Program Offers 4500 News Sources
Google News / Yahoo News
Reuters / NY Times
Biz Journals
Expansion Management
Hoovers / D & B
Business Wire / Forbes
CEO Express
Business Week / MSNBC
CNET / Onion / BBC
Fox News / Washington Post
Choice of Standard or Custom News Feed Sources
You have the option of selecting RSS Feed sites froma menu or selecting your own RSS Feed site.
An Ongoing Stream of Highly
Targeted Sales Opportunities
How To Use RSS News Feeds to
Obtain Targeted Sales Opportunities
Here is an example of a News Feed BlogBridge would retrieve based on the Category: Expansion and the News Feed Search Term: “Expands Operations”
Over 200 Companies Buying, Building
or Expanding Operations - Each Month
Here is a sample report of the daily RSS News Feeds we provide to our clients each day. You’ll also receive an ongoing stream of New …. Targeted Sales Opportunities.
Hello Jim – This is Dave Kalstrom with Outbound Excellence
Jim, I just saw an article come across the newswire where you were discussing the release of your NEW Mobile Application for the iPad.
On October 17th we’re presenting a webcast showcasing this summers hottest and most innovative iPad applications …..
….. I was wondering if presenting your NEW application at that webcast would fit into your marketing strategy?
Using RSS News Feeds to
Change the Prospecting Game
Here is an example of how we Leverage RSS News Feeds toGenerate our own New Targeted Sales Opportunities
Outbound Excellence 877-337-2674
David Kalstromwww.outboundexcellence.com
We’ll set up a tailored RSS News Feed System in your organization for a $495“one time” fee … or … We’ll provide you with a Daily Intelligence Report of
Companies that are Buying, Building or Expanding Operations and adding new Jobs providing your Sales Organization with a steady stream of New Target Sales
Opportunities for just $249. per month with a monthly guarantee of 150 sales leads