1
to Automate Information for
Reuse and Repurpose
Using Social Media
Who is here?
Look over the statements on the “Who is
here” Form
When told to begin:
Circulate around the room looking for
people who match the statements
You can use only one person for one
statement
When you have found a match, write
down the persons name
Be prepared to share what you have
discovered
2
Irons in the fire...
Agenda
Purpose for this presentation
Channels
Blogs
Web video
Webinars
Social networks
Applications
Reuse
Repurposing
Automate
What if?
Questions & Summary
3
Who Is This Guy?
CEO, Business Training
Resource
30 year veteran of
Sales, Marketing,
Quality, Training for
a variety of large
firms
Devilishly handsome
(except for the bald
part)
Purpose for this presentation
Exposure
Opportunity
4
Purpose for this presentation
Exposure
Opportunity
Career
advancement
Business
advancement
Personal
advancement
Communication Model
People | Messages | Media
Language
Writing
Messages Media
Speaking
Blogging
Web Video
Webinars
Social Networks
People
Communication Model
5
Messages
You are more skilled than most
people in this area
Because of this...
Media
Blogs
6
Media
Blogs
Web Video
Media
Blogs
Web Video
Webinars
Webconferencing
7
Media
Blogs
Web Video
Webinars
Webconferencing
Social Networks
Blogs
Why?
8
What a Blog will do for you
Engages readers
What a Blog will do for you
Engages prospects
Add audio, video,
articles, updates,
coupons – at any
time
9
What a Blog will do for you
Engages prospects
Add audio, video,
articles, updates,
coupons – at any
time
Free to use --very
low cost to
maintain
What a Blog will do for you
Engages prospects
Add audio, video,
articles, updates,
coupons – at any
time
Free to use --very
low cost to
maintain
Track and analyze
10
Blogs
Free
Wordpress.com
Google Blogger
Blogs
Self hosted
Wordpress.org
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Video – People Like To Watch
YouTube
Google video
Vimeo
Creative Vado Flip Mino Kodak Zi6
Where does
all this
video come
from?
You are the star
Information
Endorsements
Event Reminders
Updates
Presentations
Upload and link
12
Webinars/Web Conferencing
Social networks
Others
13
The Best Social network..
For Technical Writers
Because LinkedIn means BUSINESS
LinkedIn provides you with
Online resume
Endorsements
Job recommendations
Company research
Project research
Group affiliations
Oh...and networking
Double oh...for free
14
Reuse - Direct
Assuming...
You’re sitting
on a big pile
of content
Reuse - Direct
Wordpress.com
Allows you to sell digital downloads of your work
Posting to your
own blog
15
Reuse - Direct
Posting to your
own blog
Writing for other
blogs
Reuse - Direct
Posting to your
own blog
Writing for other
blogs
Sell articles to
article
directories
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Reuse - Direct
Posting to your
own blog
Writing for other
blogs
Sell articles to
article
directories
Using Twitter and
LinkedIn to notify
the masses
Reuse - Direct
Posting to your own
blog
Writing for other
blogs
Sell articles to
article directories
Using Twitter and
LinkedIn to notify
the masses
Using Ping.fm to
simplify
distribution
17
Reuse - Spinning
Self spinning
Reuse - Spinning
18
Auto spinner
Reuse - Spinning
Repurposing
PowerPoint to slide share
19
Repurposing
PowerPoint to slide share
Screenshare to video
Or
Repurposing
PowerPoint to slide share
Screenshare to video
Video to podcast
20
Automation - Semi
Pull articles
from Article
directories
Automation - Semi
Article
directories
YouTube
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Automation - Full
WP Robot
Automation - Full
WP Robot
Auto tweeting
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What if
Something new
comes along?
What I'm doing
no longer
works?
What I'm doing
works
spectacularly?
Summary
Purpose for this presentation
Channels
Blogs
Web video
Webinars
Social networks
Applications
Reuse
Repurposing
Automate
What if?
Summary & Questions
23
Questions
If You Want Milk...
Don’t sit on a stool in the middle of
a field...
Waiting for a cow to back up to you.
24
to Automate Information for
Reuse and Repurpose
Using Social Media
Thanks for
Participating!
