Empowering
the Workforce
with
Social Technologies
Colleen BurnsColleen BurnsInfluencer Engagement
Manager, IBMInfluencer Engagement
Manager, IBM
@colleeni@colleeni
Anna DreyzinAnna DreyzinEducation Program
Manager, IBMEducation Program
Manager, IBM
@adreyzin@adreyzin
Companies that use social business are 25% more productive
than their competitors
#IAmGuilty of being anti-social #GetMeOutOfMailJail
What if we all had Super Powers
at work?
Skeptical?
Many of us already working like super heroes
Mobile - 75% of the world’s population have a mobile device2
Social - 25% productivity increase1
Cloud - 60% of CIOs indicate that cloud is one of their top 5 priorities3
Analytics - 63% competitive advantage4
Security – 21B Security hits a day thru IBM Security software
…using super technologies
So what super powers So what super powers are the pacesetters using?are the pacesetters using?
Raise the Game -The IBM Business Tech Trends Study
Raise the Game -The IBM Business Tech Trends Study
Download:bit.ly/RaiseTheGame
Download:bit.ly/RaiseTheGame
Power of Employee Engagement: Smarter
Workforce
How do you empower your employees?How do you empower your employees?
"Engaged employees, they drive the client experience and
that in turn drives business results,
in that order.”
"Engaged employees, they drive the client experience and
that in turn drives business results,
in that order.”
Super technologies at work Super technologies at work
Toronto WaterfrontToronto Waterfront
Toronto WaterfrontToronto Waterfront
Performance BicyclePerformance Bicycle
GO-TO destination for
cycling enthusiasts
Expertise Competitive
Differentiator
Employees share their expertise Employees share their expertise in the online Learning Center in the online Learning Center
Up to 20% higher conversion from
the learning center compared to other
referrers
300%increase in traffic to the learning center in first
four months
illy
PUT CUSTOMER EXPERIENCE FIRST
40% INCREASE IN TRAFFIC
70% CONTENT ONLINE IS STORYTELLING
illy’s customer engagement
PUT CUSTOMER EXPERIENCE FIRST
40% INCREASE IN TRAFFIC
70% CONTENT ONLINE IS STORYTELLING
Making your social network Making your social network work for you work for you
Staying connected simplifies my life
Staying connected simplifies my life
HowHow do I get my do I get my super powers at work?super powers at work?
WORK SMARTER
My company doesn’t have an internal social network.My company doesn’t have an internal social network.Can I use other social networks?Can I use other social networks?
94% of IBM is on LinkedIn94% of IBM is on LinkedIn
Share knowledge with your network
Answer questions and share
your insight with your network
Thank and congratulate colleagues within your company’s
network
Create an online
community to
collaborate and share
content
Your expertise will grow
quickly as your
network makes you
smarter
Listen Review your social networks for content
EngageShare answers or post questions
ConnectInvite colleagues to join your network
Add some power to your morning routine
Earn your cape in 3 easy steps
Become a pacesetter Download the IBM Tech Trends Study: bit.ly/RaiseTheGame
Partner creativelyLook for partnering opportunities in non-traditional areas
IntegrateDeliver a bigger punch by combining technologies
Technology + social savvy make Joe a hero in the office
Where will it take you?#IAmOutOfMailJail
Colleen Burns Colleen Burns
@colleeni @colleeni colleeninches colleeninches
Anna Dreyzin Anna Dreyzin
@adreyzin@adreyzin annadreyzin annadreyzin
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