Download - Using Social, Video & Mobile Platforms To Engage, Inspire, And Connect With A Global And Diverse Workforce

© 2015 Avanade Inc. All Rights Reserved.

Using Social, Video, & Mobile Platforms To Engage, Inspire, And Connect With A Global And Diverse Workforce

Larry A. MathiasNorth America Communications LeadAvanade

December 3, 2015ALI Conference: Harnessing the Power of Social, Video, & Mobile for Internal Communications

© 2015 Avanade Inc. All Rights Reserved.© 2015 Avanade Inc. All Rights Reserved.

Let’s start with a poll

How many of you currently:q Use an internal social portal for

communications, collaboration and connection?

q Have an employee-‐related program that leverages external social platforms (e.g. Twitter, LinkedIn, Facebook, etc.)?

q Have a mobile platform so that employees can access information from their personal devices?

q Leverage formal and/or informal videos in your internal communications?


Learning objectives

In this presentation, you will learn:

qWhy you should care about social, video, & mobileq The benefits of a social collaboration platformq How to use social for both inside-‐out & outside-‐inqWhy mobile is changing the work landscapeq The benefits of formal and informal video


Why should communicators care about social, video, & mobile?

“For many people, ‘work’ is no longer tied to a physical place.

We catch up on email, take conference calls, access the intranet or digest the latest real-‐time data

report… all on the go, at the airport, at home, or at a coffee

shop through a variety of devices.”

Source: The Digital Workplace: Enabling High-‐Performance Workhttp://blog.avanade.com/avanade-‐insights/collaboration/the-‐digital-‐workplace-‐enabling-‐high-‐performance-‐work/



Source: Tailoring employee experiences to engage and empowerhttp://www.avanade.com/en/services-‐and-‐solutions/business-‐vision/digital-‐workplace/ebook



1Enable cultural transformation

2 3Enhance employee

engagement

Capture knowledge and intelligence


Using an internal social portal for communications, collaboration, and connection


Companies are evolving from an organizational-‐centric model to network-‐centric model

Yesterday Today

Organization centricity Human centricity


Avanade’s social journey

q In 2007, we launched the ‘Avanade Fabric’ on the SharePoint 2007 platform – a corporate initiative focused on sharing knowledge, ideas, and best practices.

q In December 2010, we created our social intranet – @Avanade – based on SharePoint 2010 and NewsGator Social Sites.

q In April 2014, we upgraded our social platform to Office 365 and Yammer.

“Avanade is a real-‐world example of enterprise social collaboration in action. We continue to redesign our approach to social as new ideas and technologies develop.”

-‐-‐ Chris Miller, Corporate Vice President & CIO


Intranet, social collaboration, video, & search are all integrated in a single, integrated platform


Business-‐focused Common interest

Company generated

Intranet Sites

• Home page (@Avanade)• Video 365• Departmental/Functional pages• Centers of Excellence pages• Avanade Center for Leadership

Employee Resource Groups

• Global Diversity and Inclusion• Veterans & Allies ERG• Avanade LGBT Network • Hispanic Affinity• Women’s Network

Usergenerated

Business Communities

• Project Team Space sites• Account/project-‐specific groups• .NET Development• Banking Industry• Change Enablement at Avanade

Social Groups

• Passion For Gadgets• Photography• Running Club • Travel• (Local/community) “social” groups

Avanade’s social ecosystem


Using an employee-‐related program that leverages external social platforms (e.g.

Twitter, LinkedIn, Facebook, etc.)


Inside-‐out & outside-‐in integration with social media

q Internal program to facilitate posts and responses to Twitter, LinkedIn, Facebook, etc. from key influencers in the company.

o Digital Executives: Senior leaders are able to leverage social media channels that expand their digital footprint and better position them as market leaders online.

o Brand advocates: Approximately 100 employees (marketing, internal industry SMEs, etc.) who can increase their own brand awareness on external social media and expand their own digital footprint.



Using either the desktop or mobile version, users can quickly and easily create their own social media posts – customizing the message for best practices for each platform.

Gamification component provides a level of competition for activity.



In addition to cascading company news outwards through individual employee’s social networks, we also bring posts from social networks back inside to Yammer to ensure more people can view them.


Using a mobile platform so employees can access information from their cell phones


CoIT / BYOD is changing the way we work

Source: Consumerization of IThttp://blogmedia.avanade.com/avanade-‐insights/2014/11/CoIT_infographic.pdf

88%of companies use

consumer technologies in the

workplace

73%of executives say CoIT is a top priority

79%of companies will

make new investments this

year


“…when we say mobile first, it's not the mobility of the device, it's

actually the mobility of the individual experience…”

-‐-‐ Microsoft CEO Satya Nadella

Source: Microsoft CEO Satya Nadella talks mobile-‐first, cloud-‐firsthttp://www.zdnet.com/article/microsoft-‐ceo-‐satya-‐nadella-‐talks-‐mobile-‐first-‐cloud-‐first/

The ‘mobile-‐first, cloud-‐first’ future


q Suite of mobile applications mirror desktop functionality

o News & videos

o Payroll, benefits

o Company help (password reset, office look-‐up, help desk, security concerns, etc.)

o Skype for Business (Instant Messaging, conference calls)

o Yammer

o Travel

o “Scanner”-‐type application

o Storage in the cloud

One experience across all platforms


A full suite of mobile applications


News & Video


Financial


Help


Yammer


Using formal and informal videos in your internal communications


Using formal and informal videos in your internal communications

q Employees at most (if not all) companies complain of email overload.

q Videos provide the opportunity to bring the message to ‘life’ while providing a more preferable option for those who prefer pictures to words

o Conveys emotion

o Help establish connection people & company

o Motivates people by hitting an emotional chord


Example of an informal video


Example of informal video clips produced to a formal video


Example of animation video for internal use


Recap: Key takeaways

q Social

o Social is more than Twitter and Facebook! Social within the enterprise is critical for engagement, collaboration, & productivity.

o It’s evolutionary, not revolutionary … unless you aren’t currently doing this; otherwise, you need to ‘get in the game.’

qMobile

o In today’s work environment, mobile is the tether that connects employees with their companies. It means more than just email; it means providing a means for people to conduct their work – regardless of whether they are in an office or half-‐way around the world using their mobile device (BYOD).

q Video

o Video is a means to bring your message to life in a way that the written word cannot convey. It shows emotion and sincerity.


Thank you!

Larry A. MathiasNorth America Communications LeadAvanade

Let’s keep in touch:Email: [email protected]: https://www.linkedin.com/in/larrymathiasTwitter: @larrymathias59Slideshare: slideshare.net/larrym604921

Download - Using Social, Video & Mobile Platforms To Engage, Inspire, And Connect With A Global And Diverse Workforce

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