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Using Text Messaging to Enhance Library Services
Diana Silveira, Novare Library Services
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http://www.slideshare.net/dee987
http://www.delicious.com/dee987/SMS
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Objectives
What is SMS? SMS Facts Reference Questions Push Circulation Notices Send Catalog Records Promote Library Programming & Services Future of SMS Promotion Questions/Discussion
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The Basics
SMS - Short Message Service (i.e., text messaging)
160 character limit Shortcode Blast (one to many) Incoming/outgoing Smart phone Clever phone Google Texting Lingo
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Uploaded to Flickr on November 8, 2007 by Travelin' Librarian/ Uploaded to Flickr on November 29, 2006 by Michael Casey
What’s your library’s policy?
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The Facts
72% of U.S. adult cellphone users send and receive text messages (68.1 percent of U.S. mobile subscribers used text messaging on their mobile device (Jan 2011))
The average U.S. mobile teen now sends or receives an average of 2,899 text-messages per month compared to 191 calls
Teen females, who send & receive an average of 4,050 texts per month.
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Reference Questions
Ask a Librarian's SMS
Twilio Google Voice
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Create a simple ( & free) SMS Reference Service1. Set up a free Google Voice number.
2. Promote number.
3. Optional: use free GVMax service to send notifications via Instant Messaging, emails, Prowl & Howl notifications, Twitter, HttpPost, and SMS.
4. Optional: use Twitter and go800corp.com so users can text your twitter name to 46800 and be connected to your phone.
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Circulation Notices
Existing software that can help a library send hold, overdue, and other circulation-based notifications to users.
Some examples: Mosio Shoutbomb Twilio ILS Vendors with
functionality: Koha, Innovative, and Polaris.
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Send Catalog Records
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Other Ideas for SMS in your library
Blast Announcements! SMS Programming Ideas
Trivia Night Polls Registration for Programs Feedback from users Contests
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Promoting SMS QR (Quick Response)
Codes Email Website
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Pros and Cons of SMSPros: Low Cost Easy to Implement Immediately available Flexible Connects directly with users Statistics Platform ubiquitous
Cons: Leaves out non-SMS users Standard texting rates may apply
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Future of SMS Payments
Geo-fencing marketing Voice (TTS, STT) App to Person
Messaging Person to App
Messaging Group Messaging
(Beluga, GroupMe) Directions/Maps SPAM/Malicious apps!
Image from http://www.tuvie.com/wp-content/uploads/window-phone4.jpg
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Questions/Discussion
What are your plans for SMS?
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http://www.slideshare.net/dee987http://www.delicious.com/
dee987/SMS