Download - Using Video for Storytelling
USINGVIDEOFOR
SALESLEAD GENERATION
EMAILBRANDING
CUSTOMER SERVICETESTIMONIALSSTORYTELLING
EXPLAININGDEMONSTRATING
TEACHINGCOMMUNITY
SHARINGCATS
SALESLEAD GENERATION
EMAILBRANDING
CUSTOMER SERVICETESTIMONIALSSTORYTELLING
EXPLAININGDEMONSTRATING
TEACHINGCOMMUNITY
SHARINGCATS
BEARWITHME
YOU’RE BEINGEXPERIMENTED ON.
WHOAMI
WE’LL GET TO THAT LATER
WHYHOWWHAT
SIMON (SINEK) SAYS
START WITH WHY
WHYHOWWHAT
SIMON (SINEK) SAYS
WHY VIDEO?
BECAUSEIT’S
AWESOME.
96 PERCENT INCREASEIN EMAIL
CLICK-THROUGH RATESWHEN USING VIDEO
http://www.prnewswire.com/news-releases/getresponse-study-shows-video-emails-increase-click-through-rates-by-96-percent-78406237.html
TIMEONSITE
CARS.COM SAW AN INCREASE FROM 30
SECONDS TO ALMOST 6 MINUTES AFTER
REVAMPING VIDEO STRATEGY
http://files.brightcove.com/brightcove-casestudy-cars.pdf
65 PERCENT OF EXECUTIVES
VISITED AVENDOR’S WEBSITE
AFTER WATCHING A VIDEO
http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf
WHYHOWWHAT
HOW DO I DO THIS?
BABY STEPS
EXPLAIN
TESTIFY
BTSNot BTW
TEACH
WHYHOWWHAT
CATS.
MEOW.
STORYNot social or SEO
VIDEOIS ACOMMODITY
ANYONECAN MAKE A VIDEO
NOT EVERYONE CAN TELL A STORY
A STORY ISEVERYWHERE
A STORY ISEVERYWHERE
SHORTANDCONCISE
BILBO BAGGINSCOVERS ONE OF THESE
FACESACTIONPEOPLE
VERY LITTLETALKING HEADS
VISUALSTELL THESTORY
OOO, PRETTY!
AUDIOCAN YOU HEAR
ME NOW?MEOW?
CATS!
PART OF SOMETHINGBIGGER LIKE
THEAVENGERS?
VIDEO.EMAIL.BLOG.
WEBSITE.SOCIAL.
BRAND.
GET STICKY
BE MEMORABLE.USE VIDEO
DISTRIBUTION
YOUTUBE
VIMEO
YOUR WEBSITE
?
JOHNWIEDENHEFT
JOHNWIEDENHEFT.COM
CAITLINANDJOHN.COM
