Janne Bjørsted Lead UX Designer
How UX survives in Agile Development
Lead UX Designer
Established 1998
2000+ digital turn key solutions
E-commerce, Member solutions, Apps, In-store concepts, Chat bots and more
Strategy, Concept, Design,
UX, Integration, Usability lab, Testing and Conversion
Barcelona, Berlin, Boston, Copenhagen, Kaunas, Vilnius
Agile
We value responding to change over following a plan.
Jeff Gothelf
Superheroes & Villains in Design - https://vimeo.com/70030549
Build
Measure
Learn
UsersRelationsDesign
UsersHave you ever been part of a project where you lost track of the users (experiences and needs) when you dived into implementation?
Project A
Project A
UX designer
Product
Project A
UX designer
Product
Users
Project A
UX designer
Client
Product
Users
Project A
UX designer
Client Client’s client
Product
Users
Project A
UX designer
Client Client’s client
Product
Users
User experience is your business plan.
Aral Balkan
Superheroes & Villains in Design - https://vimeo.com/70030549
Project A
UX designer
Client Client’s client
Product
Users
Prototype
Structure Full experience / HTMLSketch
User test prototype
User test prototype – observation with client and team
Project A
UX designer
Client
Product
Users
Team
Pitfalls
Many stakeholders Only sharing WHAT not WHY with teamLetting framework determine UX
Being a UX ‘know it all’
Share your work in early stagesInvolve your team in UX analysisSay your opinion … again
See user test … together
Pitfalls TO DO’s
Many stakeholders Only sharing WHAT not WHY with teamLetting framework determine UX
Being a UX ‘know it all’
RelationsHave you ever thought that your client (or your team) was building the wrong experience, but you didn’t speak up or know how to convince them otherwise?
UX Designer – role in scrum ?
Agile process and scrum method
Scrum team
Product owner Product backlog Sprint backlog Sprint (2-4 weeks)
As a <type of user>, I want <some goal> so that <reason>.
Implementing
IntegrationTest
Installation
Agile process and scrum method
Scrum team
UX Designer Product backlog Sprint backlog Sprint (2-4 weeks)
As a <type of user>, I want <some goal> so that <reason>.
Implementing
IntegrationTest
Installation
Project B
Scrum Master
Stakeholder
UX Designer/ Product Owner
Team
Stakeholder
Stakeholder
Project B
Client
Human
Project B
HumanHuman
Structure for input
Client input
Accept chaosa bit of
… for a little while
Product Owner
Project B
ScrumMaster
ClientProduct Owner
Team input
Backlog – prioritize
Backlog – prioritize with your client and team
Product Owner
ScrumMaster
ClientProduct Owner
Accept chaosa bit of
… for a little while
Client and team input
Formal + Informal meetings
Marcin Treder
The ultimate goal of Agile UX is to unify developers and designers in the Agile
process of product development
UXPIN – https://www.uxpin.com/studio/blog/lean-ux-vs-agile-ux-is-there-a-difference/
Marcin Treder
The ultimate goal of Agile UX is to unify developers and designers [and clients] in
the Agile process of product development
UXPIN – https://www.uxpin.com/studio/blog/lean-ux-vs-agile-ux-is-there-a-difference/
Pitfalls
A lot of individual stakeholdersTOO many detail specifications TOO structured
Being a UX ‘know it all’
One touch point with clientKeep updating team of client needsStorytime and workshops
Ask the team to find best UX
Pitfalls TO DO’s
A lot of individual stakeholdersTOO many detail specifications TOO structured
Being a UX ‘know it all’
DesignHave you ever been blindsided of either “new” design gimmicks or your developer simply saying ‘No, can’t do’?
Project C
Frontend
Project C
Team
ProductOwner
Client
Stakeholder
Stakeholder
Design
ScrumMaster
We forgot that ...
Design
Development
LeadsInforms
UX … in sprints
UX … in progress
UX
Design
FramesRealize
Guide the client
Guide the clientas a team
Guide the clientas a team
in a human way
Design in sprints
Change your mind
Design
Measure
Learn
Full design upfrontSaying yes without a whyNot framing your projectForgetting you are an UX expert
Being an UX ‘know it all’
Pitfalls
Full design upfrontSaying yes without a whyNot framing your projectForgetting you are an expert
Being an UX ‘know it all’
Only design enough to start devSay no to client and teamShare all your (mis)stepsGuide in a human way
Patiently share why UX matter
Pitfalls TO DO’s
Being an agile UX designer
Only sharing WHAT not WHY with teamTOO structuredForgetting you are an expert
Being an UX ‘know it all’
Pitfalls
Only sharing WHAT not WHY with teamTOO structuredForgetting you are an expert
Being an UX ‘know it all’
Explain your analysisAccept chaos – and structure for inputGuide in a human way
Be an UX ambassador
Pitfalls TO DO’s
Only sharing WHAT not WHY with teamTOO structuredForgetting you are an expert
Being an UX ‘know it all’
Explain your analysisAccept chaos – and structure for inputGuide in a human way
Be an UX ambassadorTest – a lotAsk WHY – a lotChange your mind – a lot
Pitfalls TO DO’s
Thanks.
?
