Download - Ux camp why ux matters
Why does UX matterand who’s responsiblefor it?
Saturday, November 5, 2011
Jeff BraybrookBlueprint Inc.
User Experience is far more than a user interface or the paint and wallpaper of a Website.
It is the culmination of the organization working together to constantly understand how to bring its value to people in their lives when and where they are looking for it and in the simplest and most compelling way.
So user experience becomes the responsibility of the business as a whole to understand the life workflows of people today and how they look for information and services.
It’s about teaching the business leaders and doers how to write for the Web.
It’s about making things accessible and inclusive.
And it’s about everyone knowing the role they play in the User Experience and bringing value to people to enrich their lives
Presentation Abstract
It’s your brand experience
It has 4 key concepts…
It works
Function
It looks great
Aesthetic
It gets me
Interaction
It generates memories
Story
It makes people’s lives better
The workflows of our lives
Clothing
Food
Directions
Weather
Learning
Making people’s lives better
Usability & Accessibilityhand in hand
“Everything should be made as simple as possible, but no simpler.”
Albert Einstein
How will YOU make an impact?
Governance matters
Comms IM/IT
Business
The cast of characters
Servicedelivery
The public
Writers
CommunicatorsIM/IT
Channel Choices
Website
Cell phones
Social media
Leaders
Takeaways
1. Keep it simple
Think mobile
Takeaways
2. Accessibility and Usability go hand in hand
Be inclusive
Takeaways
3. Governance matters
Everyone needs to know their role, how and why
Takeaways
4. Go where people are
They shouldn’t have to come to you
Takeaways
5. The time is now• The new Web• Jodhan case• New Standards & Regulations• Deficit reduction
Peace order and good government
Making people’s lives better