Transcript
Page 1: UX Strategy: Building a Hybrid

UX Strategy(building a hybrid)

PowerPoint Developed by Mark Hempel

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UX Strategy

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- Steve Baty, VP IxDA

“An experience strategy is that collection of activities that an organization chooses to undertake to deliver a series of interactions, which, when taken together, constitute a product or service offering that is superior in a meaningful, hard to replicate way; that is unique, distinct and distinguishable from that available from a competitor.”

The UX Strategy

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UX Strategy Translates to Revenue

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UX is a Key Revenue Driver(and customer retention tool)

With great UX strategy, customers will not only use your product, application or service with greater ease, but they will also desire the next iteration or version with greater interest and demand.

This fuels viral energy and excites the network effect.

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Key Learnings

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Agile Business Objectives

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Why Hybrids Work

Development methodology can be a mixture of traditional, lean and agile. Combining these methods can create a more well-rounded product with balance between:

1. visual design2. go-to-market velocity 3. compliance to customer use data

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Hybrid UXtraditional | lean | agile

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UX Best Practices(cherry-picking the best)

Select the best features from each discipline/approach. It’s not a one-size-fits-all world. Use the three approaches judiciously in order to find the right mix in your DevOps culture.

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High-quality high-velocity delivery of working software.

Experience Quality becomes an evermore critical factor in product success .

Prototyping and GOOB (Get out of the Building).

UX Best Practices

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UX Leads DevOps Process(leadership principles to adapt by)

Hybrid UX strategy requires team leadership that operatescohesively and possesses—within every team member—a deep understanding of the goal.

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Team Leadership

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Gaining Deep Understanding(Focus on the Differentiator)

The best way to really gain a deep understanding of the product within the product team is to drive out the hypotheses and look at how they can become differentiators in the UX that:

• Create functional re-use and viral effect• Become essential in work-flow or day-to-day use• Generate a mesh between existing apps• Addictive user benefits• Fulfill emotional need

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Drive out the Hypotheses

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Final Thoughts

UX Strategy is a central success factor in an organization. It is a core value in the learning organization.

There are three principal approaches: traditional, lean and agile. UX strategy that combine these three approaches to build products achieve competitive advantage.

PowerPoint Developed by Mark Hempel


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