Download - Valeria Maltoni - Content That Works: How Content Creates Value and Business Impact

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How content creates value, delivers business impact

Valeria Maltoni


Without digital content, neither customers nor search engines will be able to engage

with brands online.


Content is the Currency of the social Web. Good Content is intentional, relevant, and

delivers business impact.

”“


60.3%


Source: Altimeter Group, 2012

What it takes:

12 content types


1. Establish Credibility


Take away: make it easy


2. Give Concrete Reasons to Care


Take away: make it about them


3. Provide a Path Forward


Take away: build confidence


ITERATIVEIMPROVEMENT


How content creates value, delivers business impact

http://www.pmdigital.com/@pmdigital

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