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VALOR
SALES
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2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017
Ventas Netas 62.695.860 68.082.410 70.402.248 76.149.363 93.185.641 101.898.343 113.820.117 117.385.856
0
20.000.000
40.000.000
60.000.000
80.000.000
100.000.000
120.000.000
140.000.000
Net Sales (€)
VALOR
+9,3%
+22,4%
+8,2%
+3,4%
+8,6%
+11,7%
+3%
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0,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
VALOR NESTLE MONDELEZ LINDT MDD RESTO
TAM 16 17,1 22,8 12,4 10,3 32,7 4,8
TAM 17 17,8 21,6 12,5 10,6 33 4,5
#2 CHOCOLATE BRAND IN SPAIN
Source: Nielsen Chocolate Bars TAM WEEK 36 2017
+9%
TAM 17 Evol.
Valor (€) 390.773.036 4,70%
Volume (kg) 46.530 2,60%
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MARKET TRENDS
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DARK CHOCOLATE
(SPAIN)SUGAR FREE
GLUTEN FREELACTOSE FREE
415 million People (20-79 Years) with Diabetes WorldwideDiabetes World Atlas 2015
DARK CHOCOLATE
44%
FILLED CHOCOLATE
7%
MILK CHOCOLATE
43%
WHITE CHOCOLATE
6%
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PREMIUM
SUGAR FREE
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0
10
20
30
40
50
60
70
VALOR PRIVATE LABEL NESTLE LINDT TORRAS OTHERS
TAM 17 69,22 17,45 6,78 1,71 3,38 1,47
#1 CHOCOLATE BRAND IN SPAIN
SUGAR FREE CHOCOLATE IN SPAIN
Source: Nielsen Chocolate Bars WEEK 36 2017
8,6%13,3%
22,0%
14,1%11,2%
7,3%
17,3%20,3%
24,2%20,0% 21,5% 24,4% 21,9%
-2,0%
8,0%
18,0%
28,0%
P1-17 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13
Evol. €
TAM 17 (.000€)
Evol.Growth (.000€)
28.129€ 17,80% 4.247€
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LINDT EXCELLENCE 70% COCOA 100 G VALOR 70% COCOA SUGAR FREE
2016 € 5.169.779 € 5.978.895
2017 € 5.063.919 € 6.525.684
€ -
€ 1.000.000
€ 2.000.000
€ 3.000.000
€ 4.000.000
€ 5.000.000
€ 6.000.000
€ 7.000.000
LINDT 70% EXCELLENCE Vs VALOR 70% S/F IN SPAIN
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NEW PRODUCTS PERFORMANCE (UNITS)
INCREMENTAL UNITS 2017 AFTER LAUNCHING 85% S/F
0
10.000
20.000
30.000
40.000
50.000
60.000
70.000
sep oct nov
150.000 UNITS FIRST 3 MONTHS
610.000
620.000
630.000
640.000
650.000
660.000
670.000
680.000
690.000
700.000
710.000
2016 2017
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
2016 2017
-
100.000
200.000
300.000
400.000
500.000
600.000
700.000
800.000
70% S/F 85% S/F
LAUNCH SEPT 2017
LAUNCH 2016 LAUNCH JANUARY 2015
LAUNCH JUL 2017
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EXPORT
MARKETS
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50 EXPORT MARKETS
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COMPETION
ENVIROMENT
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SUGAR FREE
GLUTEN FREE
STEVIA
LACTOSE FREE
ORIGIN
BEAN TO BAR
BENCHMARK
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TRADE MARKETING
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P.O.S. MATERIALS CROSS CATEGORY
TPR’S, SCANS, COUPONSDEMOS
RACKS SHIPPERS WOBBLERS
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PRODUCTION
WINDOWS
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PRODUCTION WINDOWS
20-30
• ORDERS RECPTION
• PRODUCTION PLANNING
1-5
• LEADTIME CONFIRMATION
• PROFORMA
1-21• PRODUCTION
22-30• SHIPPING
CA
LE
ND
AR
DA
YS
STANDARD LEAD TIME
FRESLY PRODUCED STOCKS
4 MONTHS SECURITY STOCK