Download - Valpak_Media_Kit (saint john).pdf
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Vaa®
SinsInfnc, Aac an N Csms
2012 Media Kit
7/29/2019 Valpak_Media_Kit (saint john).pdf
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3 I N C r e A S e y o u r o p t I o N S
5 M A x I M I z e y o u r M e d I A d o l l A r S
7 tA r g e t e d , I N N o VAt I V e , C u S t o M I z e d
9 M A x I M I z e y o u r M e S S A g e
10 V A l p A k ® d I r e C t M A I l S o l u t I o N S
11 d I g I t A l p A C k A g e S
12 M o N t h ly p r o M o t I o N S
14 C o M p r e h e N S I V e S u p p o r t S e r V I C e S
15 d e S I g N A N d p r o d u C t I o N
7/29/2019 Valpak_Media_Kit (saint john).pdf
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“Valpak® is oe of the stoest
cosme bads I kow of
fo awaeess ad qick,
clea elevace to cosmes.
They call it “Vale Pack,”
ad to millios of Ameicas
evey moth, it is jst that.
Cox Taet Media has made the
iht choice i ptti thei
esoces behid this bad.”
7/29/2019 Valpak_Media_Kit (saint john).pdf
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Valpak®
Eses Yo Messae HitsHome I Moe Ways Tha OeValpak is a eslts-dive maketi compay that offes advetises fll sevice, taeted,
diect maketi soltios ad sppot sevices. Valpak is a affiliate of Co Etepises, Ic.,
oe of Ameica’s leadi media compaies with majo holdis i ewspape, televisio,
adio, cable TV ad Iteet/iteactive idsties. Taki advatae of o collective
destadi of media, Valpak has ceated iteated poams to maimize yo
campai potetial.
WHETHEr MArKETIng On A LOCAL, rEgIOnAL Or
nATIOnAL SCALE, YOu CAn TALK TO AMErICA DIrECTLY
WITH VALPAK
• resposive cosme adieces kow ad tst o atioally baded podcts.
• Valpak woks with yo to develop iqe diect maketi poams
si yo ow cosme databases o by ceati mico-taeted
adiece pofiles based o yo campai eeds.
• By atioally ad eecte locally. This eables yo to taet
messaes by maket o eihbohood.
• Select tade aeas as small as 10,000 hoseholds, olie
ad/o offlie, o as lae as 40+ millio thohot
noth Ameica.
• utilize o eseach sevices op to cstomize yo
campai taeti methodoloy.
• Take advatae of o awad-wii ceative sevices desi
team to develop a ew campai o to eted yo eisti
ceative desi.
Targeted Media Will Increase Your Options
Not lIMIt theM
7/29/2019 Valpak_Media_Kit (saint john).pdf
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“With Valpak® havi Molly Maid templates eady
to o, it’s a o-baie. My bsiess pofile has
iceased olie becase of the added expose
that Valpak.com®
ives me. Moeove, my pesece
o goole® is moe pomiet. Lots of people ae
si the Iteet to fid ood deals, ad I wat
them to fid my Molly Maid.”
7/29/2019 Valpak_Media_Kit (saint john).pdf
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Valpak®
DelivesMoe Efficiet Tha Othe Media
radio, televisio, ewspapes ad othe media blaket lae aeas, edci the
effectiveess of yo advetisi dollas.
Becase we have a thooh destadi of, ad pesece i, local, eioal ad
atioal makets ad a sto sccess ate i taeti “qalified” membes of o adiece,
we ca desi a compehesive poposal that hits home fo yo evey time.
tArgetAble – Adieces ca be idetified by ae, icome, family stats ad othe
demoaphic, eoaphic, cosme behavio o epedite idetifies. O baded
poams ca be desied to taet a aea sodi specific etail locatios o
pe-desiated tade aeas as small as
10,000 homes, o eve smalle if yo
popietay poam eqies it.
trACkAble – usi atioal
campais with total-maket vesioi
o ceati iqe local eihbohood
pomotioal poams, Valpak ca help
yo ceate o match databases of sales
ad cstome ifomatio that will help
yo to maimize yo cet ad
fte cstome acqisitio ad
loyalty poams.
eeCtIVe – We take the esswok
ot of yo maketi effots. no matte which soltio o sevice
yo se, we povide measable ad qatifiable eslts.
CoSt-eICIeNt - O poams povide yo with dyamic maketi optios
desied to sit yo specific bdet ad campai objectives withot the
iefficiecy of taditioal media.
SyNergIStIC – All of o Valpak podct optios ca be sed as stad-aloe
maketi poams, o they ca be combied to ceate a compehesive
soltio to meet all of yo maketi eeds.
Hit More Homes. Hit More Accurately.
MAxIMIze your MedIA dollArS
7/29/2019 Valpak_Media_Kit (saint john).pdf
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“Sice the copos
stated maili i
Jly 2009 we have
cotied to see
temedos eslts
with Valpak®.
It coties to
exceed o
expectatios evey
moth. I ecoae
ay estaat to
wok with Valpak ad
By 1, get 1 Fee
offes. now with
Valpak.com® we
aveae 170 pits
a moth fom the
Valpak.com site ad
the phoe apps that
cstomes bi i.”
7/29/2019 Valpak_Media_Kit (saint john).pdf
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Soltios That WokValpak® offes a mbe of distictive podcts ad sevices that wok toethe to ceate
fll-cicle diect maketi sppot, eadless of how dispesed o divese yo adiece
miht be. O soltios ca cosistetly coect yo with yo best pospects.
prINt SolutIoNS• Baded cosme podcts, with a loyal eadeship base.
• Weekly schedled mailis ad a vaiety of ad fomat optios.
• Solo diect mail poams fo cstomized messaes ad adieces.
dIgItAl SolutIoNS• Eable yo to each a esposive adiece olie ad o the o.
• Eted yo each via eclsive distibtio pateships.
INtegrAted SolutIoNS• Covet Web taffic to stoe taffic ad vice vesa.
• Ceate yo ow cstom cosme pofiles fo
ehaced pefomace.
• Fee desi sevices to help yo maitai bad efficacy.
Targeted, Innovative & Customized Solutions
tAIlored or your SuCCeSS
7/29/2019 Valpak_Media_Kit (saint john).pdf
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“recetly, oe of o
cstomes boht
s a Valpak® copo
which pompted s
to call. We eve
ealized the powe of
The Ble Evelope®
til we watched
copo afte copo
bei edeemed.
Valpak is the oly
fom of advetisi
that has woked fo
s. We have aleady
ecommeded Valpak
to fieds who ae
bsiess owes as
well as othes who
have asked s
abot it.”
7/29/2019 Valpak_Media_Kit (saint john).pdf
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• Cosmes thohot noth Ameica kow ad tst Valpak to delive savis ad vales.
That’s why ealy 9 ot of 10 hoseholds eceivi Valpak ope ad look thoh
The Ble Evelope®.
• The Valpak evelope cotais a mi of ads fom atioal,
eioal ad local advetises, icldi dii ad
etetaimet, home impovemet, health ad beaty,
atomotive ad moe.
• Fom savis alets, special discots ad offes,
to mes ad moe, cosmes look to Valpak
each moth to delive ewadi, elevat ad
eliable ads fom eihbohood bsiesses ad
atioal bads.
• We have ove 40 yeas of epeiece developi
the most effective stateies fo bsiesses
of all sizes.
VALPAK FAST FACTS
• Valpak is deliveed to hoseholds i
appoimately 110 u.S. nielse Desiated
Maket Aeas (DMA), i 45 states, ad
4 Caadia Povices.
• I 2011, ove 485 millio evelopes wee
mailed to ove 41 millio iqe
addesses acoss the u.S. ad Caada.
• I 2011, ove 20 billio ads wee mailed
iside Valpak.
2011 Vaa rasi S, Win 2012, Vaa
cman cs
Complementary Products Maximize Your Message
WIth Core CoNSuMerS
T M
Diect Mail Soltios:The Ble Evelope®
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Soltios That WokFom mass-taeti to pecisio placemet, Valpak® offes advetises mltiple ways to speak to those
qalified cosmes who ae most likely to wat o eed yo podcts ad sevices. Ad whethe
yo wat to each bsy families, pofessioals, o active etiees, advetises ca tst Valpak to teat
cosmes as smat, sophisticated shoppes who wat offes that ae elevat to thei lifestyle.
• Valpak diect mail soltios eable yo to focs yo messaes o a sile eihbohood, city,
DMA o a combiatio that matches yo stoe coveae aeas o desied cosme pofile.
• Valpak makes plai yo campai easy. By tilizi the Valpak eioal maili aeas,
yo ca set p yo campai’s i-home dates with ease.
• Valpak mails each eio of the u.S. ad Caada oce a moth so yo advetisi messae
aives withi a taeted time fame i the city, DMA, state/povice o eio yo choose.
rEACH TOP PrOSPECTIVE CuSTOMErS In YOur MArKET
Sin pan ami
tnas w aciv
s w
taiina ami Wi
Cin, divs Mini-Van
pssina C in 30s
da Incm, o lvs
pssina Wman
Aciv Sma pn us
tavs on
hmwns W
li ganin
fmals 25-54hh Incm $35,000+
excssiv Clts buyrs
prssinals 25-45hh Incm $60,000+din out frquntly
Or
Sin pan
b pcassAciv ris
hs ta Nv Misss
A Smm Vacain
pssina Ma/ma
Inn pcassMa Msic lv
VAlpAk®
dIreCt MAIl SolutIoNS
Valpak diect mail soltios se a demoaphic semetatio system called
neihbohood Tade Aeas®
(nTA®
). The selectio citeia fo a nTA is
pat of the easo why Valpak diect mail soltios offes advetises a hih level
of pefomace. Maili by nTA allows advetises to taet qalified cstomeseo-demoaphically fo the best possible eslts. The Valpak adiece is pofiled
si sydicated eseach fom Scabooh reseachTM
ad Expeia®
SimmosSM
.
Whe combied with nielse PrIZM®
, it povides advetises with sefl lifestyle
ad pedictive behavio data.
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AuDIEnCE STATISTICS:
• Ove 640 millio offes wee viewed o Valpak.com® i 2011, a aveae of
53.5 millio pe moth!*
• I 2011, ove 3.6 millio copos wee pited fom Valpak.com®.
• At the ed of 2011, the total mbe of idividals (doble opt-i oly),
eisteed fo Valpak.com® Membe Eclsives was appoimately 1.24 millio.
Sc: “evain Mi lv Aai wi Cns,” t yan g, Ai 2010. omni s/cs.
*C ta Mia, Inc. inna sv s/cs
• reACh CoNSuMerS WhereVer they go. Valpak® Smatphoe Applicatios pt yo ame i fot
of cosmes seachi fo local bsiesses o thei mobile devices. The mbe of mobile copos
edeemed i noth Ameica i 2011 ad 2012 is set to icease by tiple diits fom 2010.
• StIr CoNSuMerS to ACtIoN WIth SAVINgS oerS ANd INCeNtIVeS.
A estimated 53 millio adlts pit iteet copos, p 14% fom 2010 (Epeia® SimmosTM,
Smme 2011 nCS Adlt Svey 12-moth.)
• AlloW your beSt CuStoMerS to SpeAk or your buSINeSS. ratis ad eviews
fo yo bsiess o Kdz.com povide ifletial, decisio-maki cotet to cosmes.
• MeASure roI. Ese yo maketi dollas ae bei spet effectively with clea-ct
epoti ad tacki.
• reSIde oN MultIple plAtorMS WIthout hAVINg to MANAge eACh INdIVIduAlly.
We povide cetal odei ad maaemet.
I Fot of Yo Cstomes
Wheeve They Ae!
dIgItAl pACkAgeS
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The Valpak®
natioal Pomotios
Poam Bilds Awaeess,Cosme Excitemet adAticipatio Aod Evey Maili
• Each ble evelope becomes iteactive as cosmes espod emotioally to the elemet
of spise ad the chace of wii eclsive pizes ad ewads.
• Valpak cosmes ae eaed to ope the evelope, ot oly to look fo local vales,
bt also to paticipate i eciti lifestyle pomotios.
• Valpak atioal pomotios ae a cosme favoite, iceasi the bad’s #1 maket leade
positio ad eeati the hihest ope ates i the idsty to ese yo maketi
messaes ae see.
• Pomotioal pates iclde Food netwok, HgTV, CBS, WE TV ad othes, povidi sto
cosme iteest i the evelope.
MoNthly proMotIoNS
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I’ve see the eslts…it’s as simple as that. Valpak®
has exceeded
all expectatios. It has boht nEW cstomes i o doos…
I love that I ca mease the effectiveess of maketi with
Valpak. We live i toh ecoomic times ad people ae
looki fo copos like eve befoe. They do’t thow
The Ble Evelope®
away.”
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Cstom Fit Fo Yo Bsiess SccessrESEArCH SErVICES AnD COnSuMEr BEHAVIOr TOOLS
Valpak® ses atioally ecoized eseach sevices to obtai cess, demoaphic,
cosme behavio ad cosme epedite data to ese pecise adiece taeti fo
the best possible eslts. O kowlede ad destadi of the Valpak cosme meas
yo advetisi dollas ae maimized.
Valpak has the ability to idetify specific cosme behavios si nielse PrIZM ad
svey data fom Scabooh reseach™ ad Epeia® SimmosTM which plays a key ole
i etti yo messae to the iht adiece. Whe combied with nielse Cosme
Byi Powe yo have a wii fomla that ives yo the powe to fid cosmes who
look like yo cstome.
ExPErIEnCED rESEArCH COnSuLTAnTS
Pofessioally taied eseach cosltats ae available to
povide pe- ad post-aalytical sppot to advetises who
eed iqe qatitative data o idividal poams:
• geoaphical Taeti/Mappi sevices ae povided based
po eihbohood demoaphics, etail shoppi locatios,
ad postal caie otes.
• Pe-Aalytic sppot icldes si sophisticated taeti
techiqes to ese advetises ae pchasi the most
appopiate potio of the Valpak adiece.
• Post-Aalytic sppot icldes a vaiety of testi methods to
mease the sccess of the Valpak poam o the offe itself.
The Service and Support
your buSINeSS deSerVeS
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Podctio SevicesAdvetises looki fo somethi moe iqe ca choose
fom a vaiety of piti, desi ad flfillmet optios
icldi fo-colo copos, flyes, copo booklets, maets
ad moe, to fit yo podct, messae ad bdet. Valpak ®
accot epesetatives will help yo obtai mail lists that will
accately taet yo qalified adiece.
Ceative SevicesO ceative depatmet woks with advetises to develop
iteactive olie ad hih-qality pited maketi
mateials that poject yo compay’s imae ad style.
O awad-wii team of aphic desies ad copywites
ca ceate iqe campais o se eisti desi elemets,
spplied by yo o yo aecy, to podce a obst ad
well-thoht-ot ad soltio that sits yo eeds.
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Cnnc wi s Csms
anw@anim
Co Etepises, the paet compay of Valpak, is the 6th laest advetisi media compay, by sales, i the uited States.(Soce: “Media Idsty”, Hooves. Web. 06 Ja 2012 www.hooves.com)
Valpak®, Valpak.com®, neihbohood Tade Aea®, nTA®, The Ble Evelope®, The Evelope DesiTM adCoecti Advetises with Adieces® ae eisteed tademaks of Valpak Diect Maketi Systems, Ic.,its sbsidiaies ad affiliates. Copyiht © 2012 Valpak Diect Maketi Systems, Ic. All ihts eseved.
All othe podcts ad compay ames ae sed fo idetificatio pposes oly ad may be tademaks ad/o eisteed tademaks of theiespective owes. Valpak Diect Maketi Systems, Ic. makes o claims to these tademaks.
In the mail. Online. On the phone.