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V E L O - C I T Y C O N F E R E N CERISKS AND OPPORTUNITIES
Alexander Akishin-Chris Patfield-Yalda Pilehchian-Josef Hetzmannseder
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WHAT IS VELO-CITY?
VIENNAS VELO-CITY BID
FINANCING
RISKS
OPPORTUNITIES
EVALUATION AND MEASUREMENT
CONCLUSION
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WHAT IS VELO-CITY?
UNITED KINGDOM
UKRAINE
AUSTRIA
SWITZERLAND
SWEDEN
SPAIN
SLOVENIA
SLOVAKIA
SERBIA
RUSSIAN FEDERATION
ROMANIA
POLAND
NORWAY
NETHERLANDS
MOLDOVA
MALTA
MACEDONIA
LITHUANIA
LATVIA
ITALY
SAN MARINO
IRELAND
HUNGARY
GREECE
GERMANY
FRANCE
MONACO
FINLAND
ESTONIA
DENMARK
CZECH REPUBLIC
CYPRUS
CROATIA
BELGIUM
BULGARIA
BELARUS
BOSNIA
AND HERZEGOVINA
MONTENEGROANDORRA
ALBANIA
Edinburgh
London
Graz
Wien
Barcelona
Sevilla
Amsterdam
Groningen
Milano
Dublin
Bremen
Mnchen
Paris
Kbenhavn (Copenhagen)
Bruxelles/Brussel
Basel
Nottingham
1980
2013
19841987
1989
1991
1992
1993
1995
19961997
1999
2000
2001
2003
2005
2007
2009
2010
2011
2012
Bremen
LondonGroningen
Milano
Montreal
Nottingham
Basel
PerthBarcelona
Graz
Amstredam
Edinbrough
Paris
Dublin
Munich
Brussels
Copenhagen
Seville
Vancouver
Vienna
Copenhagen
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CRITERIA FOR GAINING VELO-CITY CONFERENCE
VIENNA
Un
ique
Se
llin
gpo
ints
Ge
ography
Con
ference
infrastructure
Politic
al
commit
ment/
vision
130 page bid
200,000
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FINANCING - SPONSORS
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RISKS -VELO-CITY CONFERENCE
- Budget 2.5 Million
- Weather
- Quantitative aspects Number of participants, speakers
- Qualitative aspects Standard of presentations Side programs
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RISKS - CITY OF VIENNA
- Changes in political vision
- Negative international reputation
- No legacy No change in citizen psyche Negative change in citizen psyche
- Budget
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LESSONS FROM PREVIOUS HOST CITIES
STARTER CITIES
Cities that have a limitedcycle culture
E.g. Vancouver, Seville
CLIMBER CITIES
Cities which have anincreasing modal shareand political interest incycling
E.g. Basel, Munich, Vienna
FORERUNNER CITIES
Cities in which cyclingis already a part of themainstream culture
E.g. Copenhagen
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OPPORTUNITIES CONFERENCES AND CITY BRANDING
Research demonstrates that staging an event canenhance the image of a host and that it can also actas catalyst for development [Berridge, 2012:43]*
* Berridge, Graham (2012) 'The promotion of cycling in London: The impact of the 2007 Tour de France Grand Depart on the image and provision of cycling in the
capital', The journal of sport tourism, 17(1), pp. 43-61
Vienna Smart City
Vienna Conference hosting city
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OPPORTUNITIES RADJAHR
- Without the successful bid for the Velo-CityConference, 2013 would not be the Year of theBicycle
- Opportunities of the Radjahr: 160 events related to cycling Political will and increased marketing targeting the encouragement of cycling Creation of mobility agency
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OPPORTUNITIES CATALYST FOR CHANGE
- Increased modal share of cyclists 5.5-10% (the conference itself to provide a 2% increase)
Congestion of the U-Bahn is almost at capacity [Wolfgang Dvorak]
- Platform for conversation between different
interest groups and exhibitors- Sometimes cities need an extra push to beformally committed to a contract [Raimund Stabauer]
5% 10%2010 20152013
+2%
Conference Director Velo-city 2013 Vienna
Ve lo -C i ty Se r ie s an d Ev ent Ma nag er
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OPPORTUNITIES INTERNATIONAL SCALE
- Conference is also an opportunity for Centraland Eastern Europe
- Memorandum of international mayors
- Vienna on the international biking agenda
- Viennese strategy paper
- Viennese excellence in conference organising
- Target for 50% of delegates not from the hostingcontinent
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OPPORTUNITIES WHAT HAS BEEN DONE SO FAR?
- Fahrradhaus
- New links between annual events and bikingagenda
- No new or improved cycleways yet, bikingagenda included in advanced plans
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EVALUATION AND MEASUREMENT
- Velo-City ConferenceSuccess if budget is met
No follow up evaluation of the impact of the conference
- City of Vienna More interested in long term impacts Velo-City Conference only one of 1100 conferences held in Vienna annually
- Difcult to measure
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CONCLUSION
The Velo-City Conference is an important catalyst forinitiatives to encourage cycling culture in Vienna.The impact of the conference should be measuredin conjunction with the City of Viennas incentives
surrounding the Radjahr when assessing its potentiallegacy.
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