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Company Profile
Web site
Media
Presentation
Demo
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Spread the wordthrough social and traditional media
0.1 Media
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“Editors and journalists agree that e-mail pitches should be more relevant to their beat/area of interest.”
“How the Press Uses and Values PR”
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Find the Influencers
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Tailor
your
Pitch
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Spread the Word
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Prepare your web site for
investor and market attention
0.2 Web site
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“The first paragraphof your homepage should explain concisely what you do.
The next paragraphshould set you apart.”
Web Marketing Today
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Prepare for Landing
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Build your Followers and Fanbase
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Track Visitors(by Name)
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Position your company for
maximum investor interest
0.3 Company Profile
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“Assess what positions exist in the market and then determine which of those you have the best chance of occupying and defending.”
MarketingProfs
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Refine your Positioning
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Calculate Market Size
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Acknowledge the Competition
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Design and deliver effective powerpoint presentations
0.4 Presentations
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“Restraint in preparation.
Simplicity in design.
Naturalness in delivery.”
Garr Reynolds,Presentation Zen
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Focus on your Audience
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Bullet Points
• No more than 5 bullets• No less than 24 pt. font• Only 1 line each
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Less is More
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Design with Distinction
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Develop winning demos, collateral and booth graphics
0.5 Demo
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“Stop jawboning and start demoing.
If your demo is good they will hunt you down to get your whole story later.”
Guy Kawasaki
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Develop your Product Demo
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Prepare Answers
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Plan your Backup Strategy
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Pick up the Playbook
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